has sharpened the focus on sustainability
in one of the most environmentally harmful (yet paramount) steps in the process of constructing jeans: the wash. They’ve blown traditional wash methods out of the water (no pun intended), establishing their own wash facility where they develop and implement eco-friendly
alternative techniques to achieving their desired finished product.
As for the name?
“The tortoise is a land-dwelling reptile that moves about at a slow and steady pace. They are herbivores that consume extremely low volumes of water. While tortoises can live to be a century old, they have an extremely low ecological impact on the environment throughout their lifetime. These gentle creatures have long been revered as a symbol of wisdom, determination, patience and longevity.”
We picked our favorites from the line at PROJECT Las Vegas. Check them out below.
Hermann #1012: Skinny Straight Jean, American 12oz Selvage PFD fabric, No Water Italian Organic Pigment Application with Natural Resin to retain shape.
Chelys #1026: Skinny Straight Jean, Camo Italian Silicone Wax Coated Jacquard Indigo Patches, Candiani 12.5oz Selvage Indigo fabric.
Dinidae #2007: Zip Shell Denim Jacket, Italian Organic Pigment Coating, Deadstock Custom Japanese Speckled Weave.
Hermann #1003: Skinny Straight Jean, Cone Blue Line Selvage Broken Twill Indigo, Engineered 3.0 Exposure Rings.
Kinixys #2003: Jean Jacket, Cone Blue Line Selvage Broken Twill Indigo, Selvage Waistband, Very Light Vintage Wash with no use of Potassium, Bleach or Stone Wash; Camo
Read more at TORTOISE Jeans.
Photos by Raffael Flores-Contreras.
Tags: eco friendly denim, eco-friendly jeans, environmentally friendly, magic market week, project las vegas, sustainable jeans, tortoise jeans, washing process