Denim diva, Donna Ida, expands the success of her two retail stores and opens up another on Elizabeth Street in Belgravia. So, if you are living in or visiting London, Ida is a must destination for a vast array of denim.
“Elizabeth Street is occupied almost solely by very specific destination stores – retailers who are experts in their particular genre,” Ida told VOGUE.COM of the location. “As London’s only dedicated denim store we knew that we would fit perfectly into the ethos of Elizabeth Street. The new store will be a further refinement of our closely edited denim selection, staying very true to our roots. There will be a small selection of T-shirts and tops to compliment the denim offering.” Vogue UK
The store opens February 1st at 40 Elizabeth Street, Belgravia.
–Nikki Cho Russo
Tags: Donna Ida, Ida, Vogue UK