Going once, going twice… Sold!—to the denim lovers of the world! SOLD Design Lab established its mark on the premium denim world in Fall of 2010. Eventhough it may be somewhat of a new brand to the market it’s roots are deeply embedded within the denim industry. With the expertise of it’s founders (Mel Geliebter and his son Mike Geliebter, plus son-in-law, Daryl Rosenberg; It’s all in the family) they have achieved their goal of creating great fitting jeans using innovative technology (they have developed a virtual stretch denim), amazing fabrics and classic core mixed with forward styling all at an easy price point. Read on… and Stay tuned for Denim Therapy’s upcoming denim giveaway with SDL!
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Sold Design Lab: When I was 12 my Dad bought me a sewing machine, and I would make uniforms for all the kids that played sports in my school, I started the first cheer leading team and made and designed the outfits.
DT: What inspired you to get this brand off the ground?
SDL: I wanted to offer a premium jean with the greatest fit to the consumer at a better price than my competitors, and show the public what amazing technology we created in virtual stretch, the revolutionary pull on jean.
DT: Are there other denim brands you consider your immediate competition?
SDL: I believe Citizens of Humanity has the technology in their denim that equals Sold design Lab’s denim, but we deliver our jeans at a better price.
DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
SDL: Sold design Lab jeans are equal in quality of the popular denim premium brands, but at a better price to the consumer with I fell a even better fit.
DT: Do you have any pre-designing rituals?
SDL: Fabric, Fabric, Fabric, Research, Research, Research, Fit, Fit, Fit rituals yes.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
SDL: Sold design Lab clothes a determine strong woman with a confidence that is unmeasurable, she is Sold on her opinion, Sold on her Man, Sold on the way she runs her life, and Sold on Sold in her Sold design lab jeans she is very sexy.
DT: Can you give us hint about what’s next?
SDL: Sexy jeans with the utmost technology in its fabrics to sculpt and mold her body to create the steam line silhouette that she loves.
DT: What would be your dream collaboration?
SDL: Sold design lab and Claude Montana. I would love to sculpt denim with his inspiration.
DT: Any plans of that in the future?
SDL: One never knows what is in the future.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
SDL: I love dark washed in virtual stretch, in our High Heel Bell shape, it makes every woman look long and lean.
DT: Do you have any favorite/least favorite denim trends right now?
SDL: I Love trouser looks with wide hem details, slim from the top down to A line at the bottom.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
SDL: Not at all, I think they try too hard.
DT: How many pairs of denim do YOU own?
SDL: Too many to count, but they are all my own brands that I have designed.
DT: Favorite celeb wearing your brand?
SDL: Megan Fox, she wears it with style.
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Tags: cheap jeans, Citizens of Humanity, Denim Therapy, exclusive q&a, fall 2010, high heel bells, innovative denim technology, megan fox, mel geliebter, premium jeans, SOLD design lab, sold design lab giveaway, trouser jeans, virtual stretch denim