What happens when you mix a whole lot of rock n’ roll, a “rebel without a cause” attitude, and a bunch of pretty young things dressed in denim essentials? Well, for starters, the makings of a pretty kick-ass campaign. Levi’s Red Tab has definitely taken itself into new territory for Spring Summer 2011 and we’re loving it. Featuring “it” boy and bonafide denim muse, Cole Mohr, the campaign has an added angst that really elevates the tone of brand to exciting new levels. We are loving the vintage rocker tees and the icon pieces that never go out of style like the leather biker jacket. And, needless to say, we are especially thrilled with the range of denim washes from ultra aged blues to the saturated yellows. We say “yes” to this new uncompromising rebellious attitude and, obviously, to the always great Levi’s style.
See more of Levi’s Red Tab here.
— Sandoval Gomez
Tags: Campaigns, Cole Mohr, Denim Washes, Leather Biker Jacket, Levi's, Levi's Red Tab, Spring Summer 2011, Vintage Rocker Tees