Wildfox has a serious talent for creating lifestyle lookbooks that emit an ethereal, youthful quality in line with their cozy and carefree clothing. A spectrum of pastels, flowers, layers of knitwear and mermaid hair are never far behind when you see the brand name on your screen, and this new fall lookbook is no different. Dubbed Sense & Eccentricity, this newest collection is styled with classic denim overalls and printed denim jackets. Stove pipe jeans and flare leg destroyed denim also make appearances. See some of our favorite shots from the series below.
A twist of humor is added too—the lookbook includes recipes for the perfect fried egg and homemade hot cocoa. And aren’t those the exact things you would want if you were snowed in with your BFFs in a mansion on a cold winter afternoon? We think yes.
See the full lookbook at Wildfox.
—Michelle Christina Larsen
Tags: denim style, destroyed denim, fall denim style, mermaid hair, printed denim, vintage denim, wildfox couture, wildfox lookbook
To celebrate the 80th anniversary of the first pair of women’s jeans last month, Levi Strauss &Co. has created a snapshot of the evolution of pants. The images attached take us through the many years and styles of a women’s changing wardrobe and the look that, for so long, was such a scandal. For a closer look into the women’s pants throughout history (many, of course, being Levi’s), check out Unzipped.
Lady Levi’s®, Lot 701, was first introduced in 1934. This image appeared in the first catalog. They were called “Dude Ranch Duds,” the company’s new separate line of western wear.
During World War II, many people visited dude ranches, as European travel was no longer possible. LS&CO. expanded its offerings of western clothing and always highlighted Lady Levi’s®. This is a catalog from the mid-‐ 1940s.
After World War II, the company started selling Lady Levi’s® jeans beyond the western states, where they soon became the uniform for the suburban mom. By the early 1950s, there was a change in attitude toward denim, which was now being seen as a fabric for leisure as well as labor. Trade magazines of the period make this very clear; in 1956 a writer for American Fabrics said that denim is in an “entirely new clothing category: it used to be work clothes, but now it’s work ‘n play clothes.”
By the mid-1950s, LS&Co. was making men’s and women’s clothing under the Casuals label. In 1955, the women’s Casuals line was so extensive it was given its own catalog, which was filled with the skirts, blouses, and “pedal pushers,” popular in films and in suburban backyards. The clothes were heavily advertised in magazines such as Glamour, Mademoiselle, and Seventeen.
In the 1960s, teenagers started to appear in advertisements reflecting the power of the Baby Boomer youth culture. In 1964, LS&CO. offered skinny stretch jeans for juniors, and these images appeared on in-‐‐store advertising cards that year.
Lady Levi’s® jeans were made for both mom and daughter in the 1960s and looked stylish on everyone. This advertising in store item is from about 1963.
The 1970s was all about personal expression and individuality. Fashion was one way people expressed themselves. Jeans in this era had a more groovy shape – and the open-leg flare style was an instant hit.
In the 1980s, the Levi’s® brand introduces the famous 501® jeans for women in 1981. The brand introduces stonewashing to women’s jeans just two years later in 1983.
In the 1990s, the Levi’s® brand offers a series of premium denim and continues to make a wide range of jeans – including the 501®, 550®, 512® Slim fits in an array of colors including the ever so popular white denim.
Today, 80 years after the birth of the jean for women, Levi’s continues to innovate to provide denim lifestyle solutions for women. In 2013, Levi’s introduced Levi’s Revel, a form-fitting jean with liquid shaping technology that shapes, lifts, and defines, with premium four-way stretch memory.
Images and captions via Levi Strauss & Co. Archives
Tags: history of denim, history of jeans, Levi Strauss & Co., the evolution of pants, vintage denim, vintage Levi's
Few things seem to excite style mavens more than vintage Chanel, but when this vintage denim Chanel makeup bag hit Nasty Gal, it was an intense moment for all of us. Many of us clicked frantically to check our savings account balances, and debated whether this morsel was worth dropping $558 on. In the end, someone thought so, cause it’s since sold out. But we just couldn’t bring ourselves to do it.
…But seriously, how sweet would it be to pull out this baby in the ladies room when you’re powdering your nose?!
Whoever snagged it, you’re one lucky duck.
Tags: chanel logo, denim bag, makeup bag, nasty gal, vintage chanel, vintage chanel bag, vintage denim
Denim lovers in Brooklyn know of a little gem on Nassau avenue right at the fringe of Greenpoint and beginning of Williamsburg, where the brunch and dinner crowds form for Five Leaves and Nights & Weekends. Loren is a small white brick denim haven filled to its brim with made-in-Brooklyn jeans, vintage denim finds and related treasures like men’s accessories and a selection of women’s denim staples. Denim Therapy was invited in for a bottle of vodka (wrapped in a snug denim case, designed by Loren Cronk in a special collaboration with ABSOLUT) and some jeans-to-go. We finished the evening off with denim-themed cocktails at Nights & Weekends.
Check out the video for more on the ABSOLUT collaboration:
Stay tuned for photos of DT’s resident denim expert Raffael in his made-in-Brooklyn jeans!
—Michelle Christina Larsen
Tags: ABSOLUT denim, brooklyn jeans, custom denim, custom jeans, denim shop brooklyn, Loren Cronk, made in brooklyn, mens denim, Nights & Weekends, raw denim, raw jeans, vintage denim
Denim Therapy had a chance to interview Big Star USA‘s women’s designer Miki Flores on the summer lookbook, the brand’s latest happenings, and what’s in store for next season. Go behind the scenes with this exclusive Q&A!
Denim Therapy: We’re in love with the Summer 2012 campaign/lookbook. What was the inspiration behind it?
Big Star: We used “Road Trip” as our theme for the Spring look book. A bit of a laid back bohemian vibe, which fit perfectly with our collection that included vintage denims, neon shorts and easy fitting jersey dress.
DT: Who is the Big Star customer right now?
BS: Our customers are independent and confident individuals who take youthful and modern approach when it comes to styling their outfits.
DT: What kind of washes are being emphasized in the line right now?
BS: We have always focused on bringing authentic denim washes to our customers. For this season, we focused a little more on paler shades and a bit of destruction with a twist of contemporary furnishings.
DT: Does your team have any pre-designing rituals?
BS: We normally take inspiration research trips to Europe or Asia to bring in freshness and also to step out of our daily routines. But doing vintage treasure hunts at flea markets or vintage stores are also very inspiring as well.
DT: Can you give us a hint about what’s next for F/W?
BS: Darker casts in authentic washes, leggings, wax coating, COLORS, prints, cozy cords, and workwear-inspired denims.
DT: How do you see street style/the web/developments in the online fashion community shaping the brand’s interaction (and even its DNA) moving forward?
BS: They play a huge role in shaping trends and what gets accepted at mass level. Most of us are spending more and more of our awake moments online or on our phones and seeing these influencers pushing new and edgier looks is definitely helping trend directions. I believe this plays a huge role on current trends of colors and prints.
DT: Finally, what message would you like to give to denim consumers right now?
BS: Be BOLD!
Visit Big Star USA to view the summer lookbook and shop!
—Michelle Christina Larsen
Tags: big star USA, interview, q&a, road trip, summer 2012 lookbook, vintage denim