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DT Loves: ASOS Marketplace

After years of public school education the association between September and that back-to-school anticipation has been burnt onto our synapses. This antsy feeling often results in a strong compulsion to get prepared for the changes autumn brings, in other words, binge-shopping. The women on the Denim Therapy team always turn first to ASOS to satisfy this urge. The UK online retailer started in 2000 and launched ASOS Marketplace in 2010. This new expansion to their site serves as a platform for independent boutiques to sell their goods. We try to support our fellow small businesses whenever we can and ASOS Marketplace is a pretty good place to start if you like the styles the online giant sells. Check out our favorite denim pieces for fall sold on the Marketplace below.


ASOS denim crop tops

Left: Denim Crop Top by Mint Vintage, Right: Denim Crop Top by House of Jam


ASOS denim shirt denim jacket

Left: Reworked Denim Jacket by Avelinas Vintage, Right: Dark Denim BF Shirt by Cherry Cameto


ASOS denim jumper denim dress

Left: Buckle Pinafore Dress by Re:Dream, Right: Button Down Mini Dress by Vulgar


Emily B. McIntosh


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Posted Sep 23 2015 in Ask the Denim Stylist » Buys Under $100 » Denim Buys » Denim Fashion

Elle Fanning in Stella McCartney Flare Leg Jeans

Elle Fanning was photographed looking super cute in NYC in a pair of Stella McCartney flare leg jeans, which have a high waist fit and a cool belted detail. She paired the medium wash jeans with a soft-gathered crop top and a long, 70s inspired hairstyle. She nailed the vintage reference with platform shoes. Simple and chic—we’re into it. Grab these jeans and get her look.


Image via Denim Blog.

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Posted Sep 03 2015 in Celebrity Style Watch » Denim Fashion

Lara Stone Rocks 70s Style In The New H&M Campaign

H&M knows that the desire to capture iconic 70s beauty is as popular as ever, and they smartly worked Lara Stone into the mix to ensure their newest campaign for fall—which is, as you can see, oozing with 70s vibes—is a hit. She wears high waisted flare leg jeans like no one else. The mix of light wash denim and camel hues feels as fresh as ever. Could it be that we just never grow tired of seeing this aesthetic? Check out the full campaign.



Images via Fashion Gone Rogue.

—DT Staff

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Posted Aug 07 2015 in Denim Fashion » Editorials

Free People Launches New Vintage Denim Line

Free People has launched a new vintage denim and clothing capsule collection, which is (obviously) brimming with authentic ’70s inspired denim, including jumpsuits, a denim bustier, and gorgeous crocheted blouses. The lookbook, shot in Venice Beach, perfectly mimics the authentic vintage vibe of the garments themselves, with accessories like guitar cases and wide brimmed hats accentuating each of the looks.


Image via Free People.

Shop the capsule collection.

—DT Staff

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Posted Jul 07 2015 in Denim Fashion » Lookbooks

Vintage Denim Styles To Wear Now

As any vintage denim style-lover (definitely a few of us here at DT) will tell you, the 1970s are having a major moment. From patchwork jeans to flare legs, floral motifs and playful silhouettes, you’ll find plenty of reasons to reach beyond the skinny jean when you explore this trend. With festival season in full swing, it’s a perfect time to try one of them styles below, courtesy of Nasty Gal. Have at it!

Below: 1. After Party Vintage Patch Up Bell 2. After Party Patricia Denim Top


Below: 3. After Party Vintage Rebel Rebel Jeans 4. Nasty Gal Over It Denim Overalls


What’s your favorite way to wear vintage denim? Let us know in the comments or join the conversation on twitter!

—DT Staff

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Posted Jun 01 2015 in Denim Buys

70s Denim Style: Romance & Flared Legs

When it comes to denim trends from eras past, the ’70s had it all. From gorgeous faded washes to embroidery and romantic silhouettes, there are countless ideas to draw from. Self Service Magazine published an inspiring and sexy editorial for spring 2015, featuring model Malgosia Bela in high waisted, flare-leg jeans and worn-in tees, with a dash of luxe crochet and summer separates. Photographer Angelo Pennetta captured this perfectly nostalgic image of carefree glamour, making us crave summer (and maybe a viewing of Boogie nights) more than ever.




Images via Studded Hearts.

—DT Staff

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Posted Mar 12 2015 in Denim Fashion » Editorials

6 Denim Jackets To Wear Now

Denim is a year-round staple, but at no time are we more appreciative for it than during a cold New York winter. Whether you’re looking for a denim and leather combo jacket to wear over your favorite sweater, or a stylishly distressed denim workshirt to add to your rotation of staples, we’ve got your covered. Check out some of our favorite denim jackets and shirts below.

1. R13 Layered leather-trimmed twill blazer and denim vest 2. Preen Line Winona embroidered denim jacket 3. House of Holland Distressed denim shirt


4. Frame Denim Le Military stretch-denim jacket 5. Steve J & Yoni P Cropped distressed denim jacket 6. Ashish Sequined distressed denim jacket


—DT Staff

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Posted Jan 22 2015 in Denim Buys

Add A Touch Of Boho With Embroidered Vintage Denim

What’s better than a pair of perfectly worn-in vintage jeans? Bliss & Mischief has the answer to that: just add embroidery. While “embroidered vintage denim” may call to mind images of haphazard hippie stitching from the 70s (which is also kind of awesome, admit it!) Bliss & Mischief has taken this concept to level of grade-A stylish. Their vintage Levi’s collection of jeans and jackets have been treated with inspired embroidery that is both precious to behold and instantly bad ass when styled with basics like crisp white button-downs and understated gold jewelry. Check them out and shop online.

embroidered vintage denim embroidered vintage denim

Images via Honestly WTF.

—Michelle Christina Larsen

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Posted Nov 07 2014 in Denim Fashion » Reviews: Brand

Sweet Denim Style From Wildfox For Fall

Wildfox has a serious talent for creating lifestyle lookbooks that emit an ethereal, youthful quality in line with their cozy and carefree clothing. A spectrum of pastels, flowers, layers of knitwear and mermaid hair are never far behind when you see the brand name on your screen, and this new fall lookbook is no different. Dubbed Sense & Eccentricity, this newest collection is styled with classic denim overalls and printed denim jackets. Stove pipe jeans and flare leg destroyed denim also make appearances. See some of our favorite shots from the series below.

wildfox couture fall 2014 lookbook denim style

wildfox couture fall 2014 lookbook denim style

wildfox couture fall 2014 lookbook denim style

wildfox couture fall 2014 lookbook denim style

wildfox couture fall 2014 lookbook denim style

wildfox couture fall 2014 lookbook denim style

wildfox couture fall 2014 lookbook denim style

wildfox couture fall 2014 lookbook denim style

A twist of humor is added too—the lookbook includes recipes for the perfect fried egg and homemade hot cocoa. And aren’t those the exact things you would want if you were snowed in with your BFFs in a mansion on a cold winter afternoon? We think yes.

See the full lookbook at Wildfox.

—Michelle Christina Larsen

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Posted Nov 05 2014 in Denim Fashion » Lookbooks

In Case You Were Wondering: The Evolution Of Pants

To celebrate the 80th anniversary of the first pair of women’s jeans last month, Levi Strauss &Co. has created a snapshot of the evolution of pants. The images attached take us through the many years and styles of a women’s changing wardrobe and the look that, for so long, was such a scandal. For a closer look into the women’s pants throughout history (many, of course, being Levi’s), check out Unzipped.

8 - Stonewashing


Lady Levi’s®, Lot 701, was first introduced in 1934. This image appeared in the first catalog. They were called “Dude Ranch Duds,” the company’s new separate line of western wear.

1 - Lady Levi's

During World War II, many people visited dude ranches, as European travel was no longer possible. LS&CO. expanded its offerings of western clothing and always highlighted Lady Levi’s®. This is a catalog from the mid-‐ 1940s.


2 - Western

After World War II, the company started selling Lady Levi’s® jeans beyond the western states, where they soon became the uniform for the suburban mom. By the early 1950s, there was a change in attitude toward denim, which was now being seen as a fabric for leisure as well as labor. Trade magazines of the period make this very clear; in 1956 a writer for American Fabrics said that denim is in an “entirely new clothing category: it used to be work clothes, but now it’s work ‘n play clothes.”


3 - At Ease

By the mid-1950s, LS&Co. was making men’s and women’s clothing under the Casuals label. In 1955, the women’s Casuals line was so extensive it was given its own catalog, which was filled with the skirts, blouses, and “pedal pushers,” popular in films and in suburban backyards. The clothes were heavily advertised in magazines such as Glamour, Mademoiselle, and Seventeen.


4 the '50s-

In the 1960s, teenagers started to appear in advertisements reflecting the power of the Baby Boomer youth culture. In 1964, LS&CO. offered skinny stretch jeans for juniors, and these images appeared on in-‐‐store advertising cards that year.


5 - Stretch Lady Levi's

5 - Stretch


Lady Levi’s® jeans were made for both mom and daughter in the 1960s and looked stylish on everyone. This advertising in store item is from about 1963.

6 - The '60s

The 1970s was all about personal expression and individuality. Fashion was one way people expressed themselves. Jeans in this era had a more groovy shape – and the open-leg flare style was an instant hit.


7 - Flares


In the 1980s, the Levi’s® brand introduces the famous 501® jeans for women in 1981. The brand introduces stonewashing to women’s jeans just two years later in 1983.

9 - The White Revolution

In the 1990s, the Levi’s® brand offers a series of premium denim and continues to make a wide range of jeans – including the 501®, 550®, 512® Slim fits in an array of colors including the ever so popular white denim.


8 - Stonewashing


Today, 80 years after the birth of the jean for women, Levi’s continues to innovate to provide denim lifestyle solutions for women. In 2013, Levi’s introduced Levi’s Revel, a form-fitting jean with liquid shaping technology that shapes, lifts, and defines, with premium four-way stretch memory.


10 - Live in Levi's

Images and captions via Levi Strauss & Co. Archives

—DT Staff

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Posted Oct 16 2014 in Denim Therapy
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