After years of public school education the association between September and that back-to-school anticipation has been burnt onto our synapses. This antsy feeling often results in a strong compulsion to get prepared for the changes autumn brings, in other words, binge-shopping. The women on the Denim Therapy team always turn first to ASOS to satisfy this urge. The UK online retailer started in 2000 and launched ASOS Marketplace in 2010. This new expansion to their site serves as a platform for independent boutiques to sell their goods. We try to support our fellow small businesses whenever we can and ASOS Marketplace is a pretty good place to start if you like the styles the online giant sells. Check out our favorite denim pieces for fall sold on the Marketplace below.
As any vintage denim style-lover (definitely a few of us here at DT) will tell you, the 1970s are having a major moment. From patchwork jeans to flare legs, floral motifs and playful silhouettes, you’ll find plenty of reasons to reach beyond the skinny jean when you explore this trend. With festival season in full swing, it’s a perfect time to try one of them styles below, courtesy of Nasty Gal. Have at it!
Below: 1. After Party Vintage Patch Up Bell 2. After Party Patricia Denim Top
Below: 3. After Party Vintage Rebel Rebel Jeans 4. Nasty Gal Over It Denim Overalls
What’s your favorite way to wear vintage denim? Let us know in the comments or join the conversation on twitter!
Tags: 1970s denim, 70s denim, after party vintage, buy denim online, eyelet denim, flare leg jeans, nasty gal, patchwork denim, vintage denim
Wildfox has a serious talent for creating lifestyle lookbooks that emit an ethereal, youthful quality in line with their cozy and carefree clothing. A spectrum of pastels, flowers, layers of knitwear and mermaid hair are never far behind when you see the brand name on your screen, and this new fall lookbook is no different. Dubbed Sense & Eccentricity, this newest collection is styled with classic denim overalls and printed denim jackets. Stove pipe jeans and flare leg destroyed denim also make appearances. See some of our favorite shots from the series below.
A twist of humor is added too—the lookbook includes recipes for the perfect fried egg and homemade hot cocoa. And aren’t those the exact things you would want if you were snowed in with your BFFs in a mansion on a cold winter afternoon? We think yes.
See the full lookbook at Wildfox.
—Michelle Christina Larsen
Tags: denim style, destroyed denim, fall denim style, mermaid hair, printed denim, vintage denim, wildfox couture, wildfox lookbook
To celebrate the 80th anniversary of the first pair of women’s jeans last month, Levi Strauss &Co. has created a snapshot of the evolution of pants. The images attached take us through the many years and styles of a women’s changing wardrobe and the look that, for so long, was such a scandal. For a closer look into the women’s pants throughout history (many, of course, being Levi’s), check out Unzipped.
Lady Levi’s®, Lot 701, was first introduced in 1934. This image appeared in the first catalog. They were called “Dude Ranch Duds,” the company’s new separate line of western wear.
During World War II, many people visited dude ranches, as European travel was no longer possible. LS&CO. expanded its offerings of western clothing and always highlighted Lady Levi’s®. This is a catalog from the mid-‐ 1940s.
After World War II, the company started selling Lady Levi’s® jeans beyond the western states, where they soon became the uniform for the suburban mom. By the early 1950s, there was a change in attitude toward denim, which was now being seen as a fabric for leisure as well as labor. Trade magazines of the period make this very clear; in 1956 a writer for American Fabrics said that denim is in an “entirely new clothing category: it used to be work clothes, but now it’s work ‘n play clothes.”
By the mid-1950s, LS&Co. was making men’s and women’s clothing under the Casuals label. In 1955, the women’s Casuals line was so extensive it was given its own catalog, which was filled with the skirts, blouses, and “pedal pushers,” popular in films and in suburban backyards. The clothes were heavily advertised in magazines such as Glamour, Mademoiselle, and Seventeen.
In the 1960s, teenagers started to appear in advertisements reflecting the power of the Baby Boomer youth culture. In 1964, LS&CO. offered skinny stretch jeans for juniors, and these images appeared on in-‐‐store advertising cards that year.
Lady Levi’s® jeans were made for both mom and daughter in the 1960s and looked stylish on everyone. This advertising in store item is from about 1963.
The 1970s was all about personal expression and individuality. Fashion was one way people expressed themselves. Jeans in this era had a more groovy shape – and the open-leg flare style was an instant hit.
In the 1980s, the Levi’s® brand introduces the famous 501® jeans for women in 1981. The brand introduces stonewashing to women’s jeans just two years later in 1983.
In the 1990s, the Levi’s® brand offers a series of premium denim and continues to make a wide range of jeans – including the 501®, 550®, 512® Slim fits in an array of colors including the ever so popular white denim.
Today, 80 years after the birth of the jean for women, Levi’s continues to innovate to provide denim lifestyle solutions for women. In 2013, Levi’s introduced Levi’s Revel, a form-fitting jean with liquid shaping technology that shapes, lifts, and defines, with premium four-way stretch memory.
Images and captions via Levi Strauss & Co. Archives
Tags: history of denim, history of jeans, Levi Strauss & Co., the evolution of pants, vintage denim, vintage Levi's