We love Gilded Age‘s spray-dyed and worn in vintage denim, but it was their newest men’s t-shirt collection that caught our interest at PROJECT today. The designer opted to pay homage to vintage car companies with each style, screening the company logo on a desaturated tee and including information on the hang tag (such as the lifespan of the company and what models they produced). He chose lesser known companies—like The Horseless Age, Simplex, and Knox—some of which only stayed in business a few years. We rounded up our favorites below.
Photos by Raffael Flores-Contreras.
—Michelle Christina Larsen
Tags: Gilded Age, men's t shirt, Project NY, project show, vintage car, vintage t-shirt
Norwegian denim brand Mardou&Dean are known for their rock’n'roll streetwear vibe, so their collaboration with photographer Mick Rock was no huge surprise. The result is their newest campaign, shot on the streets of Oslo, positively oozing with too-cool-for-school attitude. Vintage cars and pompadours were a seamless blend with guitar-toting high top-wearing green room lounging models (posing as a rock band on tour). The shots possess a behind the scenes documentary appeal that lovers of Mardou&Dean readily devour. Now, it’s your turn!




See the full look book at their blog.
—Michelle Christina Larsen
Tags: DENIM, Mardou&Dean, Mick Rock, norway, pompadour, rock'n'roll, streetwear, vintage car