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Watch Rihanna’s Sultry Armani Jeans Video

Here’s one way to approach monday mornings: start ’em off with some mojo medicine! Rihanna’s new video for Armani Jeans was released last week, and it’s pretty hot. We appreciate all of the writhing in white sheets and photo collage sorting (adds depth we guess?), but what’s up with how flat her butt looks in these jeans? And rhinestones on the pockets? Really? Anyway, the jeans might not be at the top of our wish-list, but this video is one to watch.


See the video below:


What do you think? Let us know on facebook.

—DT Staff

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Posted Mar 12 2012 in Campaigns » Denim News

Video: NEUW Denim Creative Director Par Lundqvist Talks Influence & History #nyfw

While we were hanging out in the NEUW Denim showroom last week we had a chance to chat with the brand’s creative director, Par Lundqvist, about the inspiration and beginnings of the line. Turns out there’s a lot more to this brand than meets the eye, and no one tells it better than the man himself! You’ll also see some serious dance moves. See the video below.


—Michelle Christina Larsen

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Posted Feb 15 2012 in Denim Fashion

Our PROJECT NY Wrap-Up Video #projectshow

We had a blast at PROJECT NY last week, blogging in the Blogger Project (curated by Marcus Troy). We browsed denim, sportswear, and accessories while checking out the intense craftsmanship of some DIY operations on the main floor, shoe-making, hand-tailoring, and beer-brewing not withheld. Check out our wrap up video below and click through to some of our favorite posts, in case you’re just tuning in.

Check out our wrap-up video below:

Check out some of our Project NY posts:

Doctrine Jeans Teflon Coated Denim Destined For Greatness

American Racing Heritage Inspires Crimson Cross Denim

An Up Close Look At Custom Denim With 3×1

3 Accessory Lines We Love At PROJECT NY

Minor Details: WGACA Men’s Chambray Workshirts

What To Wear With Super-Distressed Men’s Selvedge Denim

d.brand Releases A Mustard Yellow Skinny Jean For Fall 2012

Doctrine Jeans Fall 2012 Men’s Preview

Street Style: Good Looks From Project Trade Show

Street Style: Good Looks From Project Show Day 2

BLK DNM Perfume 11 Review

5 Flawless Denim Jackets For Men

Acid Wash, Studs & Ombre: Kill City Jeans Spring 2012

—DT Staff



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Posted Jan 23 2012 in Denim Therapy

Inside Denim Manufacturer Edwin Japan’s Well-Oiled Methods

What happens when denim manufacturers go above and beyond systematic manufacturing and begin engineering and customizing their machinery over time as a result of studying improved methods of creating their product? Aside from adding a bit of “artist” into their “engineer” titles, they begin to produce some of the most coveted denim on the market. Such is the case with Edwin Japan, a 35-year-old brand and manufacturer that are increasingly sought out by other brands as the step one source for their own jean products.



The video below is a gorgeous mood board and behind-the-scenes look at some of the mechanisms and workers that make it all happen. This is a must-watch.

Japan from Edwin Europe on Vimeo.

You can check out Edwin, famous for their 503 Jeans, which launched in 1997 and have maintained prominent in their line, at the Edwin website (Japanese).

Video sourced from Tenue de Nîmes.

—Michelle Christina Larsen

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Posted Jan 10 2012 in Denim Therapy

How Denim Therapy Repairs Jeans

Ever wonder what happens to your baby-blues when you send them in to get fixed up by the Denim Therapy expert repair team? We’ve whipped up a little video to show you! Watch below. If you’re ready to send in a pair of jeans for some Denim Therapy, you can get started on the process today!


—DT Staff

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Posted Oct 11 2011 in Denim Therapy

Denim Therapy TV: ENK Coterie Trade Show

Here’s a quick video summary of our time at the Coterie show. Making cameo appearances are Paul from Doctrine, Chris from Stitch’s, and of course, the ever-charming Johnny Pinto (better known as The Denim Guy). Check some of our favorite denim brands, the lights, the oversized letters, and all of the other things that make this show so exciting! You’ll see up-close coverage on the way this week, so stay tuned.


Watch the video below!

Shot & edited by MCL.

—DT Staff

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Posted Sep 21 2011 in Denim Therapy

The Denim Therapy x 7 For All Mankind Fashion’s Night Out NYC Video!

Whether or not you were one of the enthused shoppers/champagne drinkers running around on Fashion’s Night Out 2011 in New York, we’re super excited to re-share the experience with you in our wrap-up video! While we hung out with 7 For All Mankind, we glimpsed some of the excitement happening around us too—from Mary Kate Steinmiller and the Teen Vogue FNO block party, to the photo booth and prize wheel at Marc Jacobs. See for yourself!


Watch below!

—Michelle Christina Larsen


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Posted Sep 13 2011 in Denim Therapy

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. Watch this video of Carl Chiara of Levi’s water<less jeans, the denim production method that’s making waves in the way we treat our resources.

2. Got hand-finished jeans? Need a bit more distressing and re-working? This Denim Design Lab toolkit can help.

3. So what are the hot jeans for fall this year? Try metallic! The pair you’re about to click on remind us that it’s time to start thinking “snazzy NYE outfits”!

4. We love this whimsical magazine cover for 10 Men Magazine F/W (the cover shot by Frederike Helwig). Those cuffed skinny jeans are the perfect dark wash.

5. Ladies, this is one dress you need not wear outside in broad daylight.

—Michelle Christina Larsen

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Posted Sep 09 2011 in Denim News

PROJECT NY: See The Madness Through Our Eyes In This Wrap-up Video

While we have more great brand coverage coming your way, we thought we’d share this super fun video we put together based on our creative, amusing, inspiring experience at PROJECT NY. From denim to ping-pong games and an impromptu dance party, we’ve been there/done that. And now we’re sharing it with you…

project new york denim therapy video wrap up

See video below!

—Video shot and edited by Michelle Christina Larsen

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Posted Aug 08 2011 in Denim Therapy

Watch The Denim Therapy Video & See How We’ll Fix Your Jeans!

Whether you’ve been riding a bike through the seasons and have a big hole in the crotch of your jeans, or your brand new flare legs are a little too long and need some expert hemming, we’ve got your backside. We adjust, repair, rehabilitate, and bring your denim back from the realm of retail returns and (even worse) trash pile candidates. Check out some of the denim repair services we offer, and watch our brand new video below!

Check it out below, and then let us nurse your denim back to health!


—DT Staff

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Posted May 16 2011 in Ask the Denim Therapist » Denim Therapy
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