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Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and other irresistible glimpses of inside info. Catch up on what’s happening (and what’s definitely not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

1. Next celebrity fashion line to watch out for? Kate Bosworth‘s new denim collaboration with her stylist, Cher Coulter. Their jewelry collaboration, JewelMint, has been a huge success, so keep this denim line on your radar!

2. The collaboration between Lane Crawford and Japanese label White Mountaineering is limited mainly to Hong Kong and Beijing distribution, but the awesome Black Dyed Denim Shirt from the limited production run can be purchased via Lane Bryant starting at the end of January.

3. Versace goes wild and glamorous like nobody’s business, and the label’s fall 2012 menswear collection is no different, featuring jeans covered in large golden rivets, jackets accented with neon fur, and half-denim, half-leather hybrid pants. Check out the full collection here.

4. adidas Originals is set to launch their spring/summer 2012 Blue Collection, a line that (naturally) revolves around navy and indigo hues, with tons and tons of denim in the mix. Just our style!

5. You’ve already seen the leaked images from Rihanna’s latest Armani Jeans campaign, but clearer shots have been released–and we’re loving her striped, denim high-waist shorts.

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Posted Jan 18 2012 in Denim News

Versace Responds To Activists, Banning Future Use Of Sandblasting


Remember a few weeks ago when activists dive-bombed the Versace facebook page demanding they stop the sandblasting process of their jeans, and they responded ever-so-gracefully by closing down their facebook wall? Well, it looks like the people have won.

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“Italian fashion house bans sandblasting, a dangerous practice used to give jeans a ‘worn’ look, after 1,200 people called for action on Change.org. The Italian fashion house Gianni Versace has committed to ban the dangerous practice of sandblasting jeans, a technique used to give jeans a used look which is highly dangerous to workers.

The news follows a two-month international campaign by the Clean Clothes Campaign on Change.org, the world’s fastest-growing social action platform. More than 1,200 people from all over the world joined the campaign.

Sandblasting is a process by which workers fire sand under high pressure at jeans. It has been known to kill workers in garment producing countries like Turkey and Bangladesh, where jean sandblasting is done manually. The large amounts of silica dust generated during sandblasting can cause silicosis, a potentially lethal pulmonary disease, as workers inhale tiny particles of silica.

Following pressure from over 1,200 activists, Versace conducted a review of its clothing suppliers and announced that, effective immediately, suppliers would be banned from using sandblasting.

“Following more recent CCC’s comments on Versace’s practices, the company decided to study the issue in depth again and concluded, in agreement with CCC, that it is appropriate to take a proactive stance, and stand against the practice of sandblasting,” said Versace’s Tomaso Galli in a letter to Change.org. “Versace has specifically asked every supplier (and will ask any new supplier as a condition to work with Versace) to certify that they are not using sandblasting.”

Galli said that any supplier found to be employing sandblasting as a production technique “will be considered in breach of contract and dismissed accordingly.”

“What has happened here is incredible,” said Meredith Slater, an organizer with Change.org. “Versace customers called on the company to ban a practice that endangered workers, and the company responded by saying that it would not only ban the practice, but stand up for the elimination of sandblasting throughout the industry.”

Versace joins Gucci, H&M and C&A in taking a stance against sandblasting and encouraging other jean producers to do the same.  The Clean Clothes Campaign has now set its sights on the high-end brands Dolce & Gabbana and Armani, both of which still refuse to engage in dialogue about their brands’ sandblasting practices.”


In a word, awesome.

—DT Staff

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Posted Jul 21 2011 in Denim News

Versace Hides Behind Closed Facebook Wall After Activists Urge Them To Stop Sandblasting


Italian luxury label Versace closed their facebook wall after a group of activists led by the Clean Clothes Campaign “ask” the label to stop using sandblasting techniques to distress their denim. And by “ask”, we mean post non-stop messages demanding the brand to stop. Sandblasting involves the firing of sand under high pressure at denim to give it a distressed look, and while the end result may look cool, the process creates extremely dangerous conditions for workers. Many factories have seen injuries and death as a result of arriving at trendy distressed denim by way of this method. While the activism was “shut down” for the moment with the removal of the facebook wall, Versace made a potentially damaging mistake. Their cowardly refusal to answer to consumers could add intense fuel to the fire. Blogs and news blasts everywhere are calling them out on “running away” from the problem.  This could (if we’re lucky) inspire a a wave in safer production in top brands of the industry.

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Image above via Allison Joyce, from her project “Fashion Victims: A Report On Sandblasting Denim“. Take a look at that link for a better idea of how serious this issue is.

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Above, an X-ray showing a patient diagnosed with Silicosis as the result of administering sandblasting in a factory, from New Zealand Medical Journal.

—Michelle Christina Larsen

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Posted Jul 07 2011 in Denim News

A Quick Denim History Through Vintage Jeans Ads


It’s time for a history lesson! We’ve been hearing a lot about the origins of denim fabric lately, with the recent discovery of 17th century paintings of Italian peasants wearing denim. The denim jeans that we know and love today however, began with the invention of rivets by a German immigrant named Levi Strauss, and were first seen as mining garb in the late 1800s. In the early 1900s cowboys began wearing denim jeans, and the rest, friends, is history.

Below, we’ll take a look at the evolution of denim jeans through ads over the last century. Be sure to check out the amazing 3-piece denim tuxedo on the Ken-like model from the 70s!

The above ad is from the 1940s. Mainly seen as workers uniforms in previous years, suburban America began transitioning into jeans with the wild popularity of Western movies.

The best propaganda is always the type coming from the taller, more handsome guy in the letterman’s jacket! In the 1950s, those cowboy loving little boys grew into young adults, and jeans become an icon of cool. The jeans were stiff (raw denim’s equivalent today) and needed to be worn in (think cuffed jeans from The Little Rascals and Sandlot, and Marlon Brando’s Rebel Without a Cause).

In the 1960′s, stretch is introduced with the addition of 2% lycra, and the super tight jean is born. Women begin to have to lay on their beds and use pliers to zip up their jeans.

 

An already crazy time for fashion; new distressing processes, embellishments, fits, and styles were experimented with in the 70s. Check out this guy’s 3 piece denim flared suit!

In the 1980′s, denim goes high fashion. Big name designers begin coming out with their own styles, like in this Versace ad featuring Nadia Auermann and Claudia Schiffer.  And acid wash was popularized. We mustn’t forget about acid wash.

We had fun looking up old ads this week. Stay tuned for some bizarre denim commercials in the future!

—Renee Sykes

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Posted Apr 29 2011 in Denim Therapy

Light Wash High-Waisted Jeans In Vintage Versace Denim Ad


This Versace ad couldn’t  be more on-trend with the light wash high-waisted jeans, pops of fruity, neon color, and glamorous cat-eyes. The stretch-satin arm warmers might not quite be high-fashion anymore (and they may never be again), but the rest would fit seamlessly into any current magazine. What goes around, comes around!

—Denim Therapy Staff

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Posted Apr 11 2011 in Denim Fashion

Project Blue: ELLE + Barneys + eco-friendly denim!


What an amazing line-up of eight incredible designers who have collaborated with Barneys on creating one-of-a kind denim styles from donated denim jeans exclusively for Barneys!

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Available for auction on eBay with 100% of the proceeds benefiting Oceana.

www.ebay.com/barneys
www.oceana.org
www.elle.com/ProjectBlue

 

–Nikki Cho Russo

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Posted Apr 30 2009 in Uncategorized
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