Photos by Raffael Flores-Contreras.
Last season Hilfiger Denim turned up the volume, got their mosh pit on, got loud and we loved it! Tough act to follow? Perhaps. Did they do it? Oh, yes! For Spring Summer 2011 Hilfiger Denim takes their new found rowdy voice and throws a whole lot of Varsity and Americana style, giving us a campaign that screams Preppy. Of course this is nothing new for the Hilfiger brand, but with a playful and too cool for school attitude thrown into the mix they’ve managed to keep it young, and in turn have given their signature aesthetic a new appeal. And, needless to say, it definitely doesn’t hurt that they’ve brought back pretty young things Hyoni Kang and Cole Mohr for another round. Here are some of our favorite images from the campaign:
For more images from the campaign go here and to view the promo video for the campaign go here.
— Sandoval Gomez
Tags: Americana, Cole Mohr, Hilfiger Denim, Hyoni Kang, Preppy, Spring Summer 2011, Varsity