Nine In The Morning: Autumn-Winter 2011-2012

Italian-based denim brand Nine in the Morning continues to impress us with their ever evolving line of jeans which visibly seems to be maturing and refining itself at an enormous rate.  When we were first introduced to this brand last year, it was one of many new denim brands coming into the market, competing for attention.  The wheat has been separated from the chaff, and Nine in the Morning stands strong.  For the Autumn-Winter 2011 campaign, we see a woman and man in various poses and expressions, conveying what appears to be a play, aptly titled, “The Autumn and The Winter.”  The freeing expressions and contortion of their bodies demonstrates Nine in the Morning’s fit and ability to extend beyond normal wear and tear; creating character in its creases, folds and distress points.

If you can bend, writhe and practically do yoga poses in these jeans like the models featured (and still look good in them), then we think these jeans are worth a check in.  For more information, go to Nine in the Morning online.


—Kathy Ng Hassan

Tags: 9AM Jeans, Denim Lookbooks, Italian denim, Japanese denim, men's jeans, Nine in the Morning, Turkish denim, winter jeans