This Monday, Tuesday, and Wednesday Denim Therapy will be live blogging from PROJECT NY at Pier 92 at 52nd St. and 12th Avenue, from 9AM – 6PM. PROJECT is one of the only trade shows in the country that offer a dynamic workshop environment where you can experience the process of conceptual design and production on-hand. Stop by and see us in the blogger’s lounge!

—DT Staff
Tags: denim blog, Denim Therapy, live blogging, new york city, project new york, trade show
Here’s a quick video summary of our time at the Coterie show. Making cameo appearances are Paul from Doctrine, Chris from Stitch’s, and of course, the ever-charming Johnny Pinto (better known as The Denim Guy). Check some of our favorite denim brands, the lights, the oversized letters, and all of the other things that make this show so exciting! You’ll see up-close coverage on the way this week, so stay tuned.
Watch the video below!
Shot & edited by MCL.
—DT Staff
Tags: colored denim, cut off shorts, Denim Repair, Denim Therapy, enk coterie, J Brand, johnny pinto, SOLD design lab, The Denim Guy, trade show, Video
“PROJECT brings together some of the leading brands and people from the fashion industry to deliver an incredible experience of culture, community and togetherness. The stories being told are a direct reflection of the current state of the fashion industry and how the landscape is evolving. Each brand is showcased with its own distinct point of view coming together to make PROJECT New York.
This video highlights some of the great initiatives that happened in New York City at PROJECT. The Blogger PROJECT curated by Marcus Troy, the Splashlight Pop Up Studio, the Blind Barber Experience and the MADE by PROJECT.”
Check out this post-project video review below…
PROJECT NY July 2011 from PROJECT on Vimeo.
Produced by
Project & Marcus Troy
Filmed by
Unknown Collective for Project, Additional shots by McLean Films
Directed by
Marcus Troy for Project
Edited by
Unknown Collective for Project
Instrumental by
Artist: Common -Song: (Be) Intro
Tags: 2011, blind barber, made by project, marcus troy, new york city, project new york, splashlight studio, trade show
It goes without saying that a meeting of creative, stylish minds such as PROJECT would result in excellent scouting grounds for killer ensembles. We were hunting for denim, but PROJECT-goers (exhibitors and guests alike) all packed some punch in the dressing department. From full length dresses to dapper suits and Hamptons-bound pastels, we captured some of our favorite looks for a post-show round up. Expect to see some covetable denim as well. Stay tuned for part 2!
Photos by Raffael Flores Contreras.
—Michelle Christina Larsen
Tags: chambray pants, DENIM, denim accessories, denim bag, denim workshirt, high-waisted denim, New York, project, Street Style, summer style, trade show
Day one of PROJECT is a veritable plethora of vibrant personalities and ideas in action. Brands are offering everything from baked goods to hysterical photo ops (aside from killer products for fall). Check out the show through our eyes below with some quick snaps of what’s happening—and don’t forget to view the live blog stream for more coverage, including The Denim Guy, Por Homme, The Aveder Outfit, and more…
Josh Madson found another way to wear shoes!
Leopard & studs = rawrrr.
Nothing more scrumptious than a sea of jeans.
Blogging like the wind.
Stitch’s serving up home made cookies. They tasted like a dream.
Chadburry has perfect transitional men’s shirts for summer-to-fall.
A refreshing non-flat screen stack up display by NMRKT.
Back to school.
Spenglish = your next witty t-shirt/conversation starter.
Jimmy Taverniti‘s military-meet-conductor stripe.
Discussing how small the world is with Jeffrey from Doctrine Jeans.
More to come!
Photos by Raffael Flores Contreras.
—Michelle Christina Larsen
Tags: chadburry menswear, denim trends, doctrine jeans, Fall Trends, josh madson, leopard print, nmrkt, project new york, spenglish, studded shoes, The Aveder Outfit, The Denim Guy, trade show
(capsule) & Style Sight‘s email this morning tempted attendees of this year’s trade shows to enter for a chance to win a three month subscription to the trend forecasting/market inspiration service, featuring two well-clad gents in sportswear ensembles we immediately fell for (so we had to share). Their extensive denim trend reporting and forecasting make this one worth the few minutes it takes to fill out the form.

—Denim Therapy Staff
Tags: Capsule, contest, denim trend, style sight, subscription, trade show, trend forecasting, trend report, vintage denim
The Denim Therapy team will be storming the PROJECT trade show in New York next week to report back to you on what’s up-and-coming in the denim world. Established and fresh new brands alike will showcase their version of impending trends, fabrications, and approaches to denim and sportswear. Click here for more information!

The show will feature exciting launches, such as the Beetle Bailey apparel and accessories collection (recall the infamous comic army-base comic strip?) with an appearance by legendary cartoonist Mort Walker himself. The trade show is making strides to establish themselves not only as a trade show, but as a “fashion event” with designated lounges and creative gathering spaces designed to encourage a community vibe among brands and retailers.
We looking forward to this show, and reporting back to our readers on the information and inspiration that await… Stay tuned!
— The Denim Therapy Staff
Tags: New York, project, trade show