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First Look: G-Star RAW Behind the Scenes at Bread & Butter Berlin


One of the biggest trade shows in Europe happens at Bread & Butter Berlin, and G-Star RAW was there to debut their new Spring-Summer 2012 collection to buyers. If you ever decide to launch a denim label and break into Europe, this is the trade show you must get into. The scale of the displays are hardcore as each brand competes for attention. See exclusive snaps and behind-the-scenes views of G-Star’s enormous space at the trade show, complete with an “art” installation hall, open-plan booth and dedicated storefront.

G-Star RAW at Bread & Butter Berlin 2012.




Also check out Denim Therapy’s coverage of G-Star RAW’s new Spring-Summer 2012 campaign, featuring French actress Clemence Po├ęsy.

—Kathy Ng Hassan

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Posted Jan 24 2012 in Denim News » Events
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