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William Rast for Target


Justin Timberlake can do no wrong. He is an acclaimed and famed artist within the music and acting industry as well as the golfing community. He always has amazingly talented and beautiful girlfriends- we are talking about Jessica Biel. And let’s not forget to mention his incredible fashion label, William Rast, which he co-founded with Trace Ayala. The brand has partnered with Target and will be launching in stores and online on December 19th- just in time for holiday shopping. JT is far from being a backstreet boy, he has turned into a center stage man. Now that’s what we call the Midas Touch!


The limited edition (available through January 22nd, 2011) collaboration between William Rast and Target will offer edgy leather jackets, outerwear and premium denim for men and women. The William Rast for Target collection delivers quality, design and comfort in denim. Styles from the exclusive line include skinny, bootcut and straight-leg, all with premium fit, wash and detailing. The entire collection will range in price $16.99 to $199.99.

“Our guests rely on Target for our unique and innovative designer partnerships and the William Rast for Target collection is sure to deliver,” said Trish Adams, senior vice president, Target. “We’re excited to offer William Rast for Target just in time for the holidays, providing women and men with one of the most exciting brands in denim at a great price.”

We wonder what will be next?

Get Ready, Get Set, Go.

— Jackie Racer

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Posted Dec 13 2010 in Buys Under $100 » Denim Buys

Cry Me A River, William Rast Does Target!

justin-and-traceOn Dec. 19, an exclusive men’s and women’s collection from William Rast will launch at most Target stores and and will be available through Jan. 22. William Rast has proven that a celebrity can be successful in the design world.  The brainchild collaboration of Justin Timberlake and his childhood friend, Trace Ayala, was introduced  in 2005 and has grown into a thriving business.

“Our guests have varied tastes and this collection provides the perfect mix of rocker attitude and laid-back appeal for men and women everywhere at affordable prices,” said Target spokeswoman Katie HeinzePrices for the Target collection were not available, but William Rast jeans cost $165 to $229; leather jackets, $395 to $595, and fashion tops, $95 to $165. “The collection for Target was inspired by the essence of the William Rast brand — the iconography of biker culture and American denim heritage,” said William Rast chief executive officer Colin Dyne. (WWD).

Finally, a real premium denim collection available at Target for a fraction of the price!  I can’t wait to see how they fit!

–Nikki Cho Russo

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Posted Jul 29 2010 in Uncategorized
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