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EDIT New York: An Exclusive Interview


Alissa Emerson and Valerie Feigen are the co-founders of EDIT the uber-chic townhouse boutique (designed by renowned architect Christopher Barriscale) on the Upper East Side in New York City. The store is undoubtedly perfectly edited from the selection of designers to the flooring. Alissa had previously owned the store Tuesday’s Child in Scarsdale. Valerie had been one of her best customers for many years (as well as her own experience as an analyst in the apparel sector for JP Morgan and Lehman Brothers, where she specialized in luxury brands), before they decided to open a store together. Their goal was to create a warm and inviting homelike feeling. One where customers would want to come ‘home’ weekly (and you certainly can buy all that you need in a one stop shop). There is a library upstairs where you can set your husband/boyfriend or the kids in front of a fireplace or pop in a video on the flat screen while you shop. The library overlooks a private garden which is ideal for hosting events. Adding to the homelike feel are the two resident dogs that seem to own the upstairs (basically you never want to leave because it’s better and probably bigger than your own residence). Denim Therapy had the opportunity to learn more about how to “edit” your wardrobe- Read on…

edit_store42

DT: Tell us a little bit about edit the store (townhouse)?

EDIT: The edit townhouse was designed to make clients feel like they are shopping in their best friend’s closet.  Edit has a warm and inviting atmosphere where customers can feel at home and shop the top collections.  Valerie and Alissa “edit” the seasons collections and fill the store with the best of the best.  The edit shopping experience is luxurious and one every woman must experience!!

DT: What kinds of brands of denim do you carry?

EDIT: J Brand, AG, Current Elliot, Genetic

DT: Do you have any specific style\brand\trend of jean that you love?

EDIT: Valerie wears a straight leg or skinny, and Alissa is a 70s flare die-hard.  For spring, we love clean trouser jeans with a flare.  We’re all about polished denim, like Derek Lam’s spring collection, and would pair these tailored pieces with a platform heel.

DT: How do you wear denim (is there any specific category denim falls into)? Casual? Day to night? Where would you be going wearing denim?

EDIT: We wear our denim all ways!!  Casual, day to night…with heels, boots and flats.  We could be going to a fun downtown dinner or an uptown lunch.  Denim has become seriously versatile, from distressed to minimal-chic.

DT: Who is your typical client?

EDIT: Our typical client is one who loves to where denim in all ways.  With a great tee or an amazing top and blazer.

DT: Where do you see the future of denim headed to?

EDIT: Denim is becoming more tailored and dressed up, from trouser jeans to trench coats and chic blazers.  It’s 70s styles rendered more clean and modern, paired with blousy tops and platform heels.

DT: Any (denim) style/muse you admire?

EDIT: Jane Birkin and Kate Hudson’s look in Almost Famous

Visit the Edit Boutique or shop online but just do it and we promise you won’t regret those credit card bills.
Edit 1368 Lexington Avenue (near 91st Street), New York City
– Jackie Racer

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Posted Jan 04 2011 in Denim News » Interviews
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