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Edwin, Back in the U.S.A.


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Photo by Courtesy Photo

Edwin is returning to the U.S. market this fall after a two year absence, due to the exchange rate between the yen and the dollar.  A new partnership with The Foundation, a New york based sales and distribution partner, will help Edwin to relaunch in the U.S. with their first men’s denim collection.

The men’s collection consists of four fits, from slim to a traditional straight leg.  Washes range from raw to full vintage looks, with many styles featuring Edwin’s signature buckle-back detail.  All produced in Japan, prices will range from $225 to $300, with special product embellished with sterling silver hardware going as high as $700.

???We wanted to launch with the brand??™s top-of-the-line Japanese product. As time goes by, we??™ll bring prices down by bringing in some product that isn??™t made in Japan,??? noted Langsdorf, a partner of The Foundation (WWD).

Edwin will be available in 75 specialty stores in August, including Bergdorf Goodman Men, Scoop, Atrium, American Rag and Fred Segal Man, as well as Revolveclothing.com and four Bloomingdale’s locations. Otherwise, Edwin jeans for both men and women are available on-line at international websites such as ASOS, YOOX, Cooshti, and Stuarts London.


–Nikki Cho Russo

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Posted Apr 16 2010 in Uncategorized
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