Posted THURSDAY JULY 02, 2009
From WWD ISSUE 07/02/2009
LOS ANGELES ??” Chip and Pepper Foster are spinning off another extension to their namesake premium denim company.
The designing twins are launching a moderately priced brand called Mill Iron exclusively at teen retailer The Buckle on July 10. Retailing from $98 to $110, Mill Iron will offer two men??™s styles in the inaugural fall collection: a relaxed leg with a button fly and a relaxed five-pocket straight leg with a zipper fly. The vintage-inspired details include black coating on vintage nickel trim and washes that evoke a cowboy??™s life, with names such as ???Buffalo Jump,??? a dark blue style with tacking.
Next spring, Mill Iron will move into the women??™s market with skinny styles accentuated with ankle zippers, legging jeans and boot-cuts. After The Buckle??™s exclusive one-season deal ends, the Fosters plan to expand distribution of Mill Iron selectively to their network of retailers, including Fred Segal, Bloomingdale??™s and Atrium.
???The $100 price point for a premium jean is, I think, a magic number,??? said Chip Foster. ???The way the economy is, people are looking for quality and price.???
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–Nikki Cho Russo
Tags: Chip and Pepper, Mill Iron, The Buckle, WWD