The Beatles x Comme des Garcons Bag. Photo by Courtesy Photo
Rei Kawakubo, founder and creative force behind the global success of Comme des Gar?§ons, will be launching her highly anticipated collaboration with The Beatles on November 20th in Tokyo at the Trading Museum, a new Comme store concept in the Gyre building. Dover Street Market, Kawakubo??™s multibrand emporium in London, is to host the British launch on Nov. 27, with a further commercial rollout planned for 2010.
Here’s a little background on Comme des Gar?§ons. The label was founded by Kawakubo in 1969, which started as a women’s line and with growing success added a men’s line in1978. Best known for her controversial use of predominantly black and distressed materials with the undercurrent theme of marrying feminine with masculine silhouettes, Kawakubo was often misunderstood artistically by the fashion world outside of Japan. She debuted her collection in Paris in the early 80’s and hit her stride in the mid 80’s and has been successful globally ever since.
Converse x Comme des Garcons
This collaboration with Apple Corps Ltd., the London-based company that manages the legacy and musical catalogue of the Beatles, is one of the many collaborations that Comme des Gar?§ons has had in the past, most recently with Converse Chuck Taylors with the Play CDG iconic bug-eyed heart symbol by graphic artist Filip Pagawski. The primary design, is in fact, based around the logo of Apple Corps, an apple, that is printed side by side with Kawakubo’s signature polkadots of the core product, travel bags, along with shirts and t-shirts. Prices will range from around $115 for a t-shirt up to $860 for the most expensive bag.
Now you can be the apple of your loved one’s eye sporting a cute bag and t-shirt that will go perfectly with a pair of jeans!
Read WWD’s article on The Beatles/Comme des Garcons
–Nikki Cho Russo
Tags: Comme des GarÃ§ons, Converse, The Beatles, WWD