Style Mint.com is the new online fashion venture of designers and style icons, Ashley Olsen and Mary Kate Olsen (the masterminds behind coveted brands such as The Row, Elizabeth and James, as well as Textile by E&J). The site offers exclusive monthly collections of limited edition T shirts that are the perfect addition to your daily denim ensemble. The site is a membership based social commerce brand offering customers a tailored shopping experience. Joining means rubbing virtual elbows with the likes of celebs such as Rachel Bilson and Jennifer Garner who were both separately spotted in California wearing the Style Mint relaxed henley Melrose T, in navy blue.
Tags: ashley olsen, denim style tips, elizabeth and james, jennifer garner, jennifer garner in stylemint, mary kate olsen, Mary-Kate and Ashley Olsen, Rachel Bilson, rachel bilson in stylemint, stylemint, stylemint.com, t-shirts and jeans, textile, Textile by Elizabeth and James, The Row
Ashley and Mary-Kate Olsen‘s more casual spinoff collection, TEXTILE Elizabeth & James, recently took a road trip to the California desert to shoot its first brand campaign, featuring pieces from its summer and fall 2011 collections. Inspired by a 1969 trip to Joshua Tree, California, Ashley and Mary-Kate packed up their team and drove to Palm Springs to produce a photo shoot using a variety of camera set ups to produce a collage effect. Produced in two parts, we get to feast our eyes on Textile by Elizabeth and James jeans, part one here. Just launched last spring, TEXTILE Elizabeth & James has generated a lot of buzz around this brand which features denim. Love this new collection as much as we do? Stay tuned for part two!
A few selections from the new collection is currently available, such as the Jimi Jean in lightning wash ($195) at Neiman Marcus online
, and the Bleached Bianca Shirt ($175) at Net-a-Porter online
. The rest, such as the Jimi Jean in midnight wash
($195) is available at Saks Fifth Avenue online
and other high-end retailers from August 1.
—Kathy Ng Hassan
Tags: Mary-Kate and Ashley Olsen, photo shoots, Textile by Elizabeth and James, TEXTILE Elizabeth & James, Textile Elizabeth & James Lookbook