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Rihanna Poses In Sexiest Coconut Water Campaign Ever


What could possibly make Rihanna any sexier, you ask? Cut-off denim shorts is the answer, and if you’ve got any argument, get ready to lose. We come armed not with words, but with a steamy photo shoot. Below are the images for the new VitaCoco Coconut Water campaign, shot by Terry Richardson. If VitaCoco’s gonna make us look like this, let’s start guzzling!

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—Michelle Christina Larsen

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Posted May 16 2012 in Campaigns » Denim News

Moussy Spring 2012 Campaign, Shot By Terry Richardson


Moussy keeps up the good pace for spring 2012 with a new round of rocker-chic denim separates, leather jackets, and general badassery that fits nicely into any wardrobe. Abbey Lee Kershaw models the campaign once again, photographed by the notorious Terry Richardson in a high contrast display of studs, star print, and acid wash. Abbey displays her ability to make non-glamorous activities look exciting, like standing in a bathroom and eating fast food. We’re digging it.

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Keep up with the Japanese brand’s NY extension on facebook.

—Michelle Christina Larsen

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Posted Feb 14 2012 in Campaigns » Denim News

Denim Dose: News & Links


Welcome to your afternoon dose of denim news, links, sales, and other irresistible tid bits of denim industry inside info & our personal picks after scanning the web. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

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1. Current/Elliott just released new men’s styles—a great range of basics for fall. We love the slim straight leg in dark grey wash.

2. True Religion is releasing a limited edition pink colored skinny jean for Breast Cancer Awareness this month.

3. AG Jeans is doing awesome, even in the face of the weak economy. Their sales are up more than 30% since last year.

4. Jared Leto is wearing an Acne jacket in British Vogue December 2011, photographed by Terry Richardson.

5. Rawr Denim has a great Q&A with Naked & Famous’ Brandon Svarc—apparently he used to love import Japanese cars until The Fast & The Furious came out and “ruined it”.

—Michelle Christina Larsen

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Posted Oct 26 2011 in Denim News

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

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1. You may recall that we’re fixated on fur x denim this fall-–so Terry Richardson’s campaign shoot for Japanese brand Moussy has us head over heels.

2. American Apparel is now making jeans for men, but they’re being likened to Mom Jeans. We’ll wait and see how long it takes to see them all over Bedford ave.

3. “Warp and Weft: A Snapshot of Raw Denim In The United States” is a raw denim documentary that’s in production and in need of funding. You can help out at their kickstarter page. This documentary is aiming to educate consumers about raw denim, suitable for everyone from beginners to experts.

4. The Denim Guy found the cutest pair of denim sneakers everlace-up velcro kicks with a saturated blue denim fabrication. They’re under $100 and available at Revolve.

5. Not Your Daughter’s Jeans is releasing limited edition jeans for Breast Cancer Awareness month. The “Marilyn Make a Difference Jean” is a straight-leg classic fit that flatters all figures. They retail at $120 and will be available at Nordstrom and Not Your Daughter’s Jeans.

—Michelle Christina Larsen

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Posted Oct 07 2011 in Denim News

“A Lee Don’t Lie” SS2011 Ad Campaign


Old news to the blogosphere, but still worth a mention: a dash of classic American ruggedness seems to be in the recipe for Lee‘s spring/summer 2011 ad campaign. Shot by famed photographer Terry Richardson, it pays homage to the denim brand’s heritage and featuring models Riley KeoughIsaac Weber and Andre Van Noord. Catch phrases such as  ”A LEE IS YOU” emphasizes the customer’s connection to the product and the brand’s authenticity and devout passion towards denim. The minimalist approach is owed to the photographer’s aesthetic. From recycled denim to high waisted jeggings,  the coolness factor jackpot seems to have been hit.

 

Ashlee Mellowes

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Posted May 03 2011 in Campaigns » Denim News

Terry Richardson Shoots Lee Jeans Spring 2011 Campaign


There are definitely a few Terry Richardson fans here at Denim Therapy, so we’re pleased as punch to report on his Lee Jeans spring 2011 campaign shoot, which has the high contrast, rough-around-the-edges look we’ve come to appreciate from his work. Andre Van Noord and Riley Keough are some of the faces spotted in this high contrast set, and if you happen to be craving a dose of the recently socially acceptable denim-on-denim trend, this one is for you.

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See the full campaign at Denimology.

—Michelle Christina Larsen

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Posted Feb 12 2011 in Campaigns » Denim Fashion » Denim News
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