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At The Stroke of 11PM Tonight, Zac Posen for Target Launches!


(All photos by Courtesy Photos)

Calling all 24 hour shopping people!  Zac Posen’s Target Go International collection will be launching for a 24-hour shopping spree event-cum-party at 481 Eighth Avenue and 34th Street tonight at 11pm. The entire collection will be available until Friday, 11pm, that is,  if it doesn’t sell out first. My favorite pieces are the brocade tie-dress, ruched black pencil skirt and floor-length tropical gown, all retailing for under $80! Otherwise, Posen??™s collection is due in Target stores and on April 25th.

With Target??™s muscle, Posen was able to work with top talent on the advertising and marketing campaign for Zac Posen for Target. Ellen von Unwerth photographed the campaign. ???We got funding to make a short film with Gia Coppola,??? he said. ???I wanted to be very involved in the whole brand image.??? The film follows the girl band The Like as they dress ??” in Zac Posen for Target ??” in a hotel room before a concert. There??™s a Fifties quality to their hair and makeup ??” no surprise, since Coppola said she was inspired by old footage of the Beatles. (WWD)

pic1pic4Not a lot of denim pieces, but here are two denim looks that are part of the collection, very cute, yes?

Click here to read the full WWD article

–Nikki Cho Russo

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Posted Apr 15 2010 in Uncategorized
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