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How Well Does Your Denim Travel?


The incredible thing about a good pair of denim is how, the more you wear them, the more they become a part of you. Everyone has the pair. The pair that you’ve had for years, and years that sneaks back into your wardrobe season after season, even if it’s just to wear around the house. But what is it about them exactly? Is it the style? Perhaps the certain shade of blue? Or is it the fact that the fit, the fades, wears, and tears are so perfectly based on your body, that they’ve become an impression of your life and your journey?

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Japanese filmmaker Takayuki Akachi has made a short film titled “Traveling Denim” that artistically exhibits so perfectly this process that gives our “go-to” pair their personalized essence. Filmed entirely in a stop motion fashion, shots of the denim are intermixed with images of the different cultures and surroundings encountered along the two-year 50-country expedition. We see the denim fade and age from deep indigos into shades of blue that can only be achieved by constant lived wear.


“Traveling Denim” Recording color fade for two years from Takayuki Akachi on Vimeo.

– Sandoval Gomez

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Posted Sep 20 2010 in Campaigns
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