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Martha Hunt Models Lindex’s Eco-Friendly Denim Line

Martha Hunt is the new face of a sustainable, eco-friendly denim collection by Lindex. From Fashion Gone Rogue:

Fashion brand Lindex has launched a new denim collection made from sustainable fibers made with low impact energy processes using Jeanologia technology. The collection of jeans is modeled by Martha Hunt in a recently launched campaign. From skirts to slim-fit to flared jeans, Lindex proves that fashion can be eco-conscious as well.

“We are very happy about the results, and this is only the beginning. We seek constant improvement in how our fashion is produced and we are working hard to reduce our environmental impact. In this sustainable denim collection we have selected some of our most popular denim styles for women and kids and worked through the washing processes,” says Lars Doemer, Global Sustainability Manager for Production.




Images via Fashion Gone Rogue—click through for more images.

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Posted Sep 01 2015 in Campaigns » Denim News

TORTOISE Jeans Highlights Sustainability In Denim #MagicMarketWeek #ProjectLasVegas

TORTOISE Jeans has sharpened the focus on sustainability in one of the most environmentally harmful (yet paramount) steps in the process of constructing jeans: the wash. They’ve blown traditional wash methods out of the water (no pun intended), establishing their own wash facility where they develop and implement eco-friendly alternative techniques to achieving their desired finished product.

As for the name?

“The tortoise is a land-dwelling reptile that moves about at a slow and steady pace. They are herbivores that consume extremely low volumes of water. While tortoises can live to be a century old, they have an extremely low ecological impact on the environment throughout their lifetime. These gentle creatures have long been revered as a symbol of wisdom, determination, patience and longevity.”

tortoise denim eco friendly sustrainable

We picked our favorites from the line at PROJECT Las Vegas. Check them out below.

Hermann #1012:  Skinny Straight Jean, American 12oz Selvage PFD fabric, No Water Italian Organic Pigment Application with Natural Resin to retain shape.

Various 015

Various 016

Chelys #1026:  Skinny Straight Jean, Camo Italian Silicone Wax Coated Jacquard Indigo Patches, Candiani 12.5oz Selvage Indigo fabric.

Various 022

Various 025

Dinidae #2007:  Zip Shell Denim Jacket, Italian Organic Pigment Coating, Deadstock Custom Japanese Speckled Weave.

Various 029

Hermann #1003:  Skinny Straight Jean, Cone Blue Line Selvage Broken Twill Indigo, Engineered 3.0 Exposure Rings.

Various 030

Various 036

Kinixys #2003:  Jean Jacket, Cone Blue Line Selvage Broken Twill Indigo, Selvage Waistband, Very Light Vintage Wash with no use of Potassium, Bleach or Stone Wash; Camo

Various 038

Various 040

Various 037

Read more at TORTOISE Jeans.

Photos by Raffael Flores-Contreras.

—Raffael Flores-Contreras

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Posted Feb 20 2013 in Denim Menswear

Socially Responsible Retailer Luna + Hill Features Nudie Jeans in a Photo Project

Luna + Hill, a retail store specializing in socially and environmentally conscious clothes and accessories, is featuring Nudie Jeans in the latest feature of their company blog.  Told in a series of photographs and accompanied by a thought-provoking narrative, the reader draws on all the important elements which embody being socially and environmentally conscious as a denim wearer: taking a pair of raw denim that you purchased from Nudie Jeans—a 100% organic denim brand—and giving your beloved jeans its first bath in the river.  View the images and experience the visual refresh.

[nggallery id=1222]

Read the full story at Luna + Hill online.


—Kathy Ng Hassan


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Posted Aug 10 2012 in Denim News

Nudie Jeans 100% Organic Denim Photo Contest: Win a Trip to Italy!

In celebration of Nudie Jeans‘ step towards 100% organic denim and to help spread the word, the denim brand has launched a contest via Instagram, with entrants having the chance to win a trip to their organic denim production facility in Italy this Spring.*  How to enter: Instagram a photo which includes the “100% organic” message, tagging @nudiejeans with #nudiejeans100.  The “100% organic” Nudie Jeans Post must be in the photo, available at any Nudie Jeans retailer, or can be downloaded from Nudie Jeans online. The image can be printed, shown on a phone, projected on a wall… it doesn’t matter, as long as you get the message through.  Feel free, be creative. Make sure to geotag your photo and tag @nudiejeans and #nudiejeans100 in your caption!

Nudie Jeans 100% Organic Denim Photo Contest


*Note: entrants must be 18 years or older to tag along on the Italy trip. Otherwise, you may win Nudie Jeans 100% organic products.  For more information, go to Nudie Jeans online.


—Kathy Ng Hassan


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Posted Jul 17 2012 in Campaigns » Denim News
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