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TORTOISE Jeans Highlights Sustainability In Denim #MagicMarketWeek #ProjectLasVegas


TORTOISE Jeans has sharpened the focus on sustainability in one of the most environmentally harmful (yet paramount) steps in the process of constructing jeans: the wash. They’ve blown traditional wash methods out of the water (no pun intended), establishing their own wash facility where they develop and implement eco-friendly alternative techniques to achieving their desired finished product.

As for the name?

“The tortoise is a land-dwelling reptile that moves about at a slow and steady pace. They are herbivores that consume extremely low volumes of water. While tortoises can live to be a century old, they have an extremely low ecological impact on the environment throughout their lifetime. These gentle creatures have long been revered as a symbol of wisdom, determination, patience and longevity.”

tortoise denim eco friendly sustrainable

We picked our favorites from the line at PROJECT Las Vegas. Check them out below.

Hermann #1012:  Skinny Straight Jean, American 12oz Selvage PFD fabric, No Water Italian Organic Pigment Application with Natural Resin to retain shape.

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Chelys #1026:  Skinny Straight Jean, Camo Italian Silicone Wax Coated Jacquard Indigo Patches, Candiani 12.5oz Selvage Indigo fabric.

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Dinidae #2007:  Zip Shell Denim Jacket, Italian Organic Pigment Coating, Deadstock Custom Japanese Speckled Weave.

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Hermann #1003:  Skinny Straight Jean, Cone Blue Line Selvage Broken Twill Indigo, Engineered 3.0 Exposure Rings.

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Kinixys #2003:  Jean Jacket, Cone Blue Line Selvage Broken Twill Indigo, Selvage Waistband, Very Light Vintage Wash with no use of Potassium, Bleach or Stone Wash; Camo

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Read more at TORTOISE Jeans.

Photos by Raffael Flores-Contreras.

—Raffael Flores-Contreras

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Posted Feb 20 2013 in Denim Menswear

Socially Responsible Retailer Luna + Hill Features Nudie Jeans in a Photo Project


Luna + Hill, a retail store specializing in socially and environmentally conscious clothes and accessories, is featuring Nudie Jeans in the latest feature of their company blog.  Told in a series of photographs and accompanied by a thought-provoking narrative, the reader draws on all the important elements which embody being socially and environmentally conscious as a denim wearer: taking a pair of raw denim that you purchased from Nudie Jeans—a 100% organic denim brand—and giving your beloved jeans its first bath in the river.  View the images and experience the visual refresh.

Read the full story at Luna + Hill online.

 

—Kathy Ng Hassan

 

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Posted Aug 10 2012 in Denim News

Nudie Jeans 100% Organic Denim Photo Contest: Win a Trip to Italy!


In celebration of Nudie Jeans‘ step towards 100% organic denim and to help spread the word, the denim brand has launched a contest via Instagram, with entrants having the chance to win a trip to their organic denim production facility in Italy this Spring.*  How to enter: Instagram a photo which includes the “100% organic” message, tagging @nudiejeans with #nudiejeans100.  The “100% organic” Nudie Jeans Post must be in the photo, available at any Nudie Jeans retailer, or can be downloaded from Nudie Jeans online. The image can be printed, shown on a phone, projected on a wall… it doesn’t matter, as long as you get the message through.  Feel free, be creative. Make sure to geotag your photo and tag @nudiejeans and #nudiejeans100 in your caption!

Nudie Jeans 100% Organic Denim Photo Contest

 

*Note: entrants must be 18 years or older to tag along on the Italy trip. Otherwise, you may win Nudie Jeans 100% organic products.  For more information, go to Nudie Jeans online.

 

—Kathy Ng Hassan

 

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Posted Jul 17 2012 in Campaigns » Denim News
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