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Levi’s Jeans Releases Eco-Friendly Denim Line With Zero Waste


Levi’s has introduced a collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s Waste<Less product will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The line will include both men and women’s denim styles for the upcoming spring season. This new initiative represents the n ext chapter in the company’s ongoing commitment to sustainable design.

levis-waterless-jeans

“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”

Source.

See the campaign video below.

 

—DT Staff

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Posted Mar 11 2013 in Campaigns » Denim News

G-Star RAW Offers a Sustainable Line For Spring 2012


G-Star’s RAW Sustainable line speaks to those who look for 100% organic cotton and sustainable denim which “seeks to minimize environmental impact without sacrificing style.”  The RAW Organic range items only use natural manufacturing processes, minimizing the need for pesticides and other pollutants.  For Spring/Summer 2012, the collection shows a heavy nautical-meets-utility wear influence, while maintaining feminine silhouettes by sourcing classic fits such as a high-waist Navy Flare, Navy Short and Navy Pencil Skirt.  If you’re looking for Earth Day friendly denim, then add this eco-conscious collection to your list.

G-Star-RAW-Sustainable-Line-Spring-Summer 2012




Go to G-Star online for more information.


—Kathy Ng Hassan

 

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Posted Apr 03 2012 in Denim Fashion

Urban Outfitters Urban Renewal Hand-Crafted Clothing


Urban Outfitters’ Urban Renewal line features hand crafted separates created from vintage, deadstock, and surplus materials. The line promotes the repurposing of clothing and fabrics as an alternative to creating additional waste (and wasting resources). We love the concept, and the designs are just as cool. We’re obsessed with this shoulder-less denim workshirt and in-season high-waisted flare leg jeans.

—DT Staff

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Posted Apr 25 2011 in Denim Buys

Eco-Friendly Denim Roundup


Today’s denim tip of the day? Take care of the earth! Sustainable, eco-friendly, environmentally conscious fashion is all the rage these days. And this is one rising trend we can’t support enough. If you’re looking for a stylish pair of jeans that are manufactured to meet the standards of society’s collective eco-conscious effort (or you just want more information on who’s on this bandwagon), check out our round-up of eco-friendly denim brands below.

Pictured above, M2f light wash skinny jeans ($130) – buy it at Singer22.

Serfontaine + This LA-based denim brand that has sworn off chemicals used in the denim-distressing process, and instead use organic fruit enzymes and hand-administered abrasion techniques.

REUSE Jeans + An eco-conscious denim company that began using sustainable 80% recycled fabrics in spring 2010, and is now at the forefront of the battle against the fashion industry’s carbon footprint.

James Jeans + A brand that proudly uses eco-friendly washes, handmade patterns, and couture draping techniques. They promote various ways to “go green” on their blog—check it out!

M2F + When you think eco-friendly, you might think earth tones & drab clothing… but M2F has changed the way we envision sustainable denim forever. Their line features vibrant, bright, gorgeous colors that you’ll look amazing in and feel good about wearing. Their manufacturing technology includes two major elements: Certified Chemical Free Made2Fade™ Yarn Technology and the Clear H20 Colors™ Earth Smart Dye Process. You can read more about those at their website, and be sure to read our Q&A with the brand.

7 For All Mankind + This wildly popular brand of denim doesn’t support the use of pesticides, and produces nearly 100% organic jeans (some styles contain a small percentage of spandex) in styles that make is really, really easy to be kinder to the planet.

Kuyichi + The ultimate in sustainable fashion, Kuyichi’s jeans are made using organic cotton and wool, hemp, linens, and techniques like recycled polyester, natural dyes, and vegetable tanning. This European company is rapidly expanding (and we can only hope they’ll brand stateside in the near future).

Green Edge Denim + A denim company with a beautiful mission, Greenedge aims to outfit and educate the younger generations (we’re talking kids & babies) in earth-friendly concepts from the very beginning, with certified organic cotton grown and sustainable treatment processes.

Nudie Jeans + Nudie was recently given an environmental award for their second hand denim collection—a system where customers buying jeans leave a pair of their old ones behind with to receive a discount (and some good karma). Those jeans are then recycled into a new pair for some other denim-loving customer to enjoy.

Aoki Denim + Aoki Denim is produced with raw organic cotton and strives to mesh the idea of aesthetically beautiful fashion with responsible production techniques.

Sling and Stones + The mission of Sling and Stones is simple: “to produce the most luxurious and best fitting jeans in the world, all while protecting the earth and loving its people.” They do so by using American-grown organic Supima cotton that results in virtually pesticide-free product.

Levi’s + Levi’s amazing Water<less denim campaign is saving both water and energy. While most jeans are washed in massive industrial washing machines, wasting an incredible amount of this precious resource, Water<less jeans are cutting down on the amount of water used in a big way. Read more about it here.

—Michelle Christina Larsen

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Posted Apr 22 2011 in Denim Fashion

Eco-Friendly Brand Edun for Sale on Earth Day


In honor of Earth Day, The eco-friendly brand Edun is for sale today until Sunday on Swirl, one of our favorite places to score discounted clothes and accessories for cheap. This sustainable line was begun by none other than U2′s front man Bono and his wife Ali Hewson. Aside from saving the earth, we love looking awesome while doing it, and Edun’s jeans are a one way ticket to style-town. Jeans are marked down to under $50, and other separates go even lower. Several brands are up on the site in honor of earth week, including the organic line Loomstate and incredible handbag line Matt & Nat (all of their accessories are created from plastic soda bottles and other recycled materials). Also for sale, Baggu re-usable grocery bags and super-chic backpacks, and Coyuchi linens. So get shopping, and feel good about it!

—Michelle Christina Larsen

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Posted Apr 22 2011 in Buys Under $100 » Denim Buys
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