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Denim Therapy Featured in Glamour

   

Agave Denim Men’s & Women’s Spring 2012 Lookbooks


Agave Denim is coming back strong for spring in both the men’s and women’s lines, with their signature rich colors and innovative denim fabrics (remember their gorgeous fall 2011 line?). Husband and wife team Jeff & Lauren Shafer took their inspiration palette from the Sea of Cortez and trips they made to Baja in the ’60s and ’70s. The dream vacation inspiration shines through in delicious hues and resort-esque styling. The “West Coast Luxury” motto of the spring line leaves behind age restrictions and trend-chasing for something more universally applicable (and appealing): “ones inner confidence and ability to enjoy the simple beauty of life.”

They source only the finest Japanese, Italian or USA-made Supima cotton denims and luxury fabrics and work with select boutique mills to design exclusive fabrics. With Jeff’s denim-obsessed eye for unique, high quality textiles and Lauren’s intense pattern making background and precise fitting fanaticism, the two of them have created a line that redefines the spring wardrobe (or maybe just reinforces what it should have been all along).

agave-denim-men-women-spring-2012

Men’s lookbook:

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Women’s lookbook:

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Keep up with Agave online and on facebook, and stay tuned for some exclusive inspiration boards right from the design offices of Lauren & Jeff Shafer…

—Michelle Christina Larsen

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Posted Jan 26 2012 in Denim Fashion » Lookbooks

Announcing The Winner Of The Denim Therapy x Marc Allison Giveaway!


Who’s ready to win some jeans?! Last week we gave you a shot at scoring a pair of Marc Allison jeans, and now it’s time to reveal the winner. Marc Allison (who we introduced you to this past summer with our Q&A), features four-way-fit stretch jeans made with Supima cotton that make for a fit you’ll never forget. Movement and comfort are off the charts when you pull on a pair of MA’s, and you can wear them all week without getting that worn, stretched-out denim effect. Sound good? Did you enter? Gotta be in it to win it, after all! Scroll down to see if you’re the lucky one this week.

And the winner is…

 

Stefanie!


Stefanie said…

The mid-rise & slim boot cut make them universally flattering. I’d wear them with a short sleeve dark purple top I have while the weather is still warm. When it gets chilly, I have the perfect striped sweater coat from Lands End Canvas to wear with them. They’d be easy to dress up for a night out & great for traveling in since they don’t lose their shape!”

 

She wins the Marc Allison “Gina mid-rise slim boot cut jeans in black wash. Available in sizes 24-32.

Details: 8.25″ front Rise; 13.25″ Back Rise; 34″ Inseam; 16″ Leg Opening; 73% Supima Cotton/27% Elestrell-p X-Fit.

Congratulations to our winner (we’ll email you shortly), and thanks to all who entered! Didn’t win this time? No worries! Denim Therapy has more chances on the way for you to own a pair of coveted jeans for your stylish fall excursions.

Stay tuned… we’ll be announcing our next giveaway this morning (and we’re REALLY excited about this one. Here’s a hint: Meeeoooooow!)

—DT Staff & Marc Allison Jeans

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Posted Sep 12 2011 in Denim Therapy

An Exclusive Q&A with Marc Allison Jeans & Fall 2011 Lookbook


The team behind Marc Allison Jeans is none other than husband and wife duo, Marc and Allison Flashberg. The veterans of the denim industry had a revolutionary breakthrough when they came up with a completely new fabric that no other denim brand offers— a four way  X-fit stretch denim infused with Supima cotton (woah)! The innovation gives the Marc Allison Jean a great fit and even after much wear (day after day, wash after wash) their shape remains flawless.  Read on for our exclusive interview!

marc allison jeans fall winter 2012 interview

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Marc Allison Jeans: Though everybody talks about fit and comfort in denim nobody did anything about it. Spending my entire career in fabric I realized in order to have a great fit with real comfort you need the right fabric. Once the fabric was developed it was a natural progression to design a great jean.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

MAJ: When Allison and I started the company we kept thinking of the definition of insanity. “Doing the same thing over and over again and expecting different results.”  We are the only jean manufacturer whose primary emphasis is fit and comfort. Though we compete with all the premium denim companies for the same dollars, I feel I can say we have no direct competition. I do believe a good part of the premium market will copy our model. Remember, at every price point fabric of 98% cotton/ 2% lycra is manufactured. Eventually the customer is going to see and feel the difference in our denim. Not only do we use T400, which is superior to Lycra in strength and recovery, we then cover the T400 with Supima cotton, which is the strongest and softest cotton in the world. And while most denim manufacturers use fabric that only run lycra in the filling (one direction), we run our T-400 in the warp and filling (length and width; known as x-fit), which enables the jean to comfortably move with the body.  We never let the word “cost” be part of our lexicon. We realize if we are anything like the hundreds of brands out there, the retailer and the consumer will have no reason to purchase our jean. We must always think differently.

DT: Does your team have any pre-designing rituals?

MAJ: I can’t be more emphatic about it.  We have a mantra FEEL THE FIT; EXPERIENCE THE DIFFERENCE. That is all we think of when we design a Marc Allison Jean.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

MAJ: We find our best customer is thirty plus. She understands quality, but is most importantly this upscale woman who is willing to take a chance on something new. She won’t buy a jean just because it is the brand of the week. We find when she puts on a Marc Allison Jean, when she “feels the fit and experiences the difference”; in most cases, she is SOLD.

DT: Can you give us hint about what’s next?

MAJ: We are continuing to expand our colors. As I mentioned in one of your previous questions we never let price deter us. When most manufactures do denim in colors they dye a natural fabric. It is the least expensive way to do colors. When we do colors we take a dark indigo fabric, bleach it down and then dye to colors on top of the remaining indigo. When colors are done in this way, one achieves incredible highs and lows on the surface of the fabric. One more point.  We are able to produce colors in this manner due to the strength of T400.  If you use regular lycra, adding that much bleach to the fabric increases the risk of killing the stretch, thereby diminishing recovery. At Marc Allison Jeans we only use T400 along with Supima cotton. These jeans are amazing.

DT: What would be your dream collaboration? Any plans of that in the future?

MAJ: My dream is not necessarily to ask others to collaborate with our company, but to have other major companies come to Marc Allison Jeans and ask us collaborate with them.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

MAJ: The market is changing. Last year the skinny was king, but we are in a fashion business which means change. We see our customers going to a sixteen inch flair and our basic rise moving up to 81/4″. My favorite washes are still dark, but I do love the colors. With regard to styling, the consumer still believes we are in tough economic times. Fashion is important, but we must keep the garment somewhat clean. Our customer wants to be able to wear a beautiful jean day after day without being concerned someone is saying “she’s wearing that jean again”.  We know our jean is not inexpensive. When you purchase our jean it is an investment and will continue to look great day after day, wash after wash.

DT: Do you have any favorite/least favorite denim trends right now?

MAJ: I’m not a fan of a loose fitting jean. I’ve always felt it’s all about the woman’s butt. A jean better make a women’s butt look as good as she believes it can. When a woman puts on her jeans she wants to look great, feel sexy, and let’s not forget, be COMFORTABLE.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

MAJ: Every time I see something unique whether on the street or in the blogs it’s difficult not to be inspired, but, we must always remember who our customer is, and modify it to their lifestyle.

DT: How many pairs of denim do YOU own?

MAJ: At this time I have fourteen pair of jeans which I enjoy wearing, in my closet.

DT: Favorite celeb wearing your brand?

MAJ: Any time I see a celebrity wearing Marc Allison Jeans I get excited. I don’t believe it will ever change. As to a favorite, the one I am admiring at that moment is my favorite.

Visit their website and “like” them on Facebook as much as we do.

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—Jackie Racer

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Posted Jun 29 2011 in Denim News » Interviews
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