Denim Therapy

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Denim Therapy Featured in Glamour


Agave Denim Men’s & Women’s Spring 2012 Lookbooks

Agave Denim is coming back strong for spring in both the men’s and women’s lines, with their signature rich colors and innovative denim fabrics (remember their gorgeous fall 2011 line?). Husband and wife team Jeff & Lauren Shafer took their inspiration palette from the Sea of Cortez and trips they made to Baja in the ’60s and ’70s. The dream vacation inspiration shines through in delicious hues and resort-esque styling. The “West Coast Luxury” motto of the spring line leaves behind age restrictions and trend-chasing for something more universally applicable (and appealing): “ones inner confidence and ability to enjoy the simple beauty of life.”

They source only the finest Japanese, Italian or USA-made Supima cotton denims and luxury fabrics and work with select boutique mills to design exclusive fabrics. With Jeff’s denim-obsessed eye for unique, high quality textiles and Lauren’s intense pattern making background and precise fitting fanaticism, the two of them have created a line that redefines the spring wardrobe (or maybe just reinforces what it should have been all along).


Men’s lookbook:

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Women’s lookbook:

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Keep up with Agave online and on facebook, and stay tuned for some exclusive inspiration boards right from the design offices of Lauren & Jeff Shafer…

—Michelle Christina Larsen

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Posted Jan 26 2012 in Denim Fashion » Lookbooks

Announcing The Winner Of The Denim Therapy x Marc Allison Giveaway!

Who’s ready to win some jeans?! Last week we gave you a shot at scoring a pair of Marc Allison jeans, and now it’s time to reveal the winner. Marc Allison (who we introduced you to this past summer with our Q&A), features four-way-fit stretch jeans made with Supima cotton that make for a fit you’ll never forget. Movement and comfort are off the charts when you pull on a pair of MA’s, and you can wear them all week without getting that worn, stretched-out denim effect. Sound good? Did you enter? Gotta be in it to win it, after all! Scroll down to see if you’re the lucky one this week.

And the winner is…



Stefanie said…

The mid-rise & slim boot cut make them universally flattering. I’d wear them with a short sleeve dark purple top I have while the weather is still warm. When it gets chilly, I have the perfect striped sweater coat from Lands End Canvas to wear with them. They’d be easy to dress up for a night out & great for traveling in since they don’t lose their shape!”


She wins the Marc Allison “Gina mid-rise slim boot cut jeans in black wash. Available in sizes 24-32.

Details: 8.25″ front Rise; 13.25″ Back Rise; 34″ Inseam; 16″ Leg Opening; 73% Supima Cotton/27% Elestrell-p X-Fit.

Congratulations to our winner (we’ll email you shortly), and thanks to all who entered! Didn’t win this time? No worries! Denim Therapy has more chances on the way for you to own a pair of coveted jeans for your stylish fall excursions.

Stay tuned… we’ll be announcing our next giveaway this morning (and we’re REALLY excited about this one. Here’s a hint: Meeeoooooow!)

—DT Staff & Marc Allison Jeans

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Posted Sep 12 2011 in Denim Therapy

An Exclusive Q&A with Marc Allison Jeans & Fall 2011 Lookbook

The team behind Marc Allison Jeans is none other than husband and wife duo, Marc and Allison Flashberg. The veterans of the denim industry had a revolutionary breakthrough when they came up with a completely new fabric that no other denim brand offers— a four way  X-fit stretch denim infused with Supima cotton (woah)! The innovation gives the Marc Allison Jean a great fit and even after much wear (day after day, wash after wash) their shape remains flawless.  Read on for our exclusive interview!

marc allison jeans fall winter 2012 interview

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Marc Allison Jeans: Though everybody talks about fit and comfort in denim nobody did anything about it. Spending my entire career in fabric I realized in order to have a great fit with real comfort you need the right fabric. Once the fabric was developed it was a natural progression to design a great jean.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

MAJ: When Allison and I started the company we kept thinking of the definition of insanity. “Doing the same thing over and over again and expecting different results.”  We are the only jean manufacturer whose primary emphasis is fit and comfort. Though we compete with all the premium denim companies for the same dollars, I feel I can say we have no direct competition. I do believe a good part of the premium market will copy our model. Remember, at every price point fabric of 98% cotton/ 2% lycra is manufactured. Eventually the customer is going to see and feel the difference in our denim. Not only do we use T400, which is superior to Lycra in strength and recovery, we then cover the T400 with Supima cotton, which is the strongest and softest cotton in the world. And while most denim manufacturers use fabric that only run lycra in the filling (one direction), we run our T-400 in the warp and filling (length and width; known as x-fit), which enables the jean to comfortably move with the body.  We never let the word “cost” be part of our lexicon. We realize if we are anything like the hundreds of brands out there, the retailer and the consumer will have no reason to purchase our jean. We must always think differently.

DT: Does your team have any pre-designing rituals?

MAJ: I can’t be more emphatic about it.  We have a mantra FEEL THE FIT; EXPERIENCE THE DIFFERENCE. That is all we think of when we design a Marc Allison Jean.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

MAJ: We find our best customer is thirty plus. She understands quality, but is most importantly this upscale woman who is willing to take a chance on something new. She won’t buy a jean just because it is the brand of the week. We find when she puts on a Marc Allison Jean, when she “feels the fit and experiences the difference”; in most cases, she is SOLD.

DT: Can you give us hint about what’s next?

MAJ: We are continuing to expand our colors. As I mentioned in one of your previous questions we never let price deter us. When most manufactures do denim in colors they dye a natural fabric. It is the least expensive way to do colors. When we do colors we take a dark indigo fabric, bleach it down and then dye to colors on top of the remaining indigo. When colors are done in this way, one achieves incredible highs and lows on the surface of the fabric. One more point.  We are able to produce colors in this manner due to the strength of T400.  If you use regular lycra, adding that much bleach to the fabric increases the risk of killing the stretch, thereby diminishing recovery. At Marc Allison Jeans we only use T400 along with Supima cotton. These jeans are amazing.

DT: What would be your dream collaboration? Any plans of that in the future?

MAJ: My dream is not necessarily to ask others to collaborate with our company, but to have other major companies come to Marc Allison Jeans and ask us collaborate with them.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

MAJ: The market is changing. Last year the skinny was king, but we are in a fashion business which means change. We see our customers going to a sixteen inch flair and our basic rise moving up to 81/4″. My favorite washes are still dark, but I do love the colors. With regard to styling, the consumer still believes we are in tough economic times. Fashion is important, but we must keep the garment somewhat clean. Our customer wants to be able to wear a beautiful jean day after day without being concerned someone is saying “she’s wearing that jean again”.  We know our jean is not inexpensive. When you purchase our jean it is an investment and will continue to look great day after day, wash after wash.

DT: Do you have any favorite/least favorite denim trends right now?

MAJ: I’m not a fan of a loose fitting jean. I’ve always felt it’s all about the woman’s butt. A jean better make a women’s butt look as good as she believes it can. When a woman puts on her jeans she wants to look great, feel sexy, and let’s not forget, be COMFORTABLE.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

MAJ: Every time I see something unique whether on the street or in the blogs it’s difficult not to be inspired, but, we must always remember who our customer is, and modify it to their lifestyle.

DT: How many pairs of denim do YOU own?

MAJ: At this time I have fourteen pair of jeans which I enjoy wearing, in my closet.

DT: Favorite celeb wearing your brand?

MAJ: Any time I see a celebrity wearing Marc Allison Jeans I get excited. I don’t believe it will ever change. As to a favorite, the one I am admiring at that moment is my favorite.

Visit their website and “like” them on Facebook as much as we do.

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—Jackie Racer

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Posted Jun 29 2011 in Denim News » Interviews

Serfontaine Denim: An Exclusive Q&A

If you’re looking for the three F’s of denim ( fit, function, and fabric) then the newly redesigned brand Serfontaine is one you should check up on. They forgo the latest trends in denim for everlasting staples to add to your wardrobe. Sound good? Read on for our exclusive interview.


Denim Therapy: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

Serfontaine: Serfontaine is a premium denim brand which utilizes the latest in design and fabric technology, to achieve jeans that are made to fit your body. Serfontaine is the first premium denim brand to create an entire jean collection with Bi-Stretch technology infused with T400 fiber, a far superior stretch technology to spandex or Lycra. We separate ourselves from other brands because we have 360 degree stretch due to the X-fit Lycra plus Supima Cotton is incorporated into the jeans, also known as the Cashmere of cottons.

DT: Describe the (man/woman/man or woman) who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

Serfontaine: The jeans are designed with women in mind that are discern, assertive, individualistic, doesn’t follow trends but understands fashion.

DT: Can you give us hint about what’s next?

Serfontaine: In the next collection we will have flared jeans, and some more luxurious jeans.

DT: Favorite celeb wearing your brand?

Serfontaine: In the previous collections we had various celebs wearing our jeans. My personal favourite would be Sienna Miller, however I can only speak for myself in this matter.

—Jackie Racer

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Posted Apr 01 2011 in Denim News » Interviews

(Henry) and Belle of the Ball- An Exclusive Interview

Rob Mann, President of Henry and Belle, had the idea for the denim brand as he watched his wife struggle to find suitable jeans. “My wife isn’t going to be interested in jeans designed for a teenager, but she isn’t going to wear mom jeans either”. Thus, they’ve created ageless jeans that can be worn by anyone who wants to feel both sexy and comfortable at the same time. Denim Therapy had the opportunity to ask Henry and Belle a few questions- read on to see what they had to say:


DT: Who are Henry and Belle? Tell us about your “family” affair?

HB: Henry and Belle were my grandparents. Henry and Belle started designing in the garment district of Chicago in 1931. Inspired by Belle’s confident character and chic sophistication, Henry designed each style with Belle as his as his muse. They always focused on the highest quality fabrics and finishes. As their success grew, so did their commitment to give back to their community. Today our family continues to fulfill this tradition of craftsmanship and humanitarianism.

DT: What kind of fits, washes, styles do you offer?

HB: We offer a variety of fits including a Super Skinny, Straight Leg, and an updated Bootcut. We offer these in two rises: our “Signature” which is a mid-rise, and our “Ideal” which is our lower rise. The ‘Ideal’ rise in not only popular with the younger girl who wants a lower rise, but also with the petite woman. We also have exciting fashion styles which include a slouchy self belted denim cargo, a retro inspired wide leg and a trouser. We take great pride in our washes at Henry & Belle. It is very important that our washes are both innovative, fresh, and always tasteful. We do extensive research and study of vintage denim to achieve authenticity and along with using and working closely with extremely sophisticated laundry facilities, we achieve beautiful washes.

DT: What kind of audience do you cater to?

HB: Because of our range in fit, rise and silhouette offerings, we cater to a broad spectrum of women. The women who tend to buy Henry & Belle understand the importance of quality manufacture and fit. They won’t sacrifice comfort for style or vice versa. The Henry & Belle woman understands trends and isn’t afraid of self expression.

DT: Where do you see the future for Henry and Belle?

HB: Henry & Belle will continue to grow as a lifestyle brand. We have more than nine decades of experience producing a wide range of apparel and that will begin to enter into our design philosophy. We will always be at the cutting edge of the best and newest fabrics but we won’t overlook the importance of staying true to our heritage of producing authentic, trend right clothes.

DT: Any favorite ways to wear denim? Or any favorite ways celebrities have worn your jeans?

HB: As we all know the best thing about denim is its versatility. It has been really exciting to see the variety of ways people have been wearing our jeans. I especially love the way Halle Berry wore our Ideal Super Stretch Skinny in Onyx with her monochromatic layering. She made something so casual (and we know incredibly comfortable!) look so sophisticated and pulled-together.

DT: What differentiates Henry and Belle from other denim brands?

HB: Our continuous offering of new and fresh ideas while having deep roots in the heritage and authenticity of denim. Careful thought and attention is paid to these ideals in the process, and the result is a very real product.

DT: How did you manage to bring a new brand to market given this economy?

HB: Over the years we’ve introduced many new brands. Regardless of the prevailing economic situation, we have looked for niches in the market that haven’t been well served. We felt that the time was right for us to introduce a line that focused on great fitting jeans that would appeal to a wide range of discriminating, practical customers. Our years of sourcing experience enable us to offer a well crafted product in fabrics superior to our competition at more reasonable prices. As we enter a more practical time I believe women have become more discerning and are demanding more from the products they buy than ever before. They are less likely to purchase inferior quality jeans for $300. We offer a better fitting jean, with great style and finish in exceptional fabrics for half that price. The market has responded very favorably to this.

DT: We understand that you help raise awareness and funds for diverse issues – can you elaborate?

HB: Henry & Belle is committed to raising awareness and supporting local needs within our communities. Each season we will collaborate with valued retail partners and local non-profit organizations to raise awareness and funds for unique causes. Since our launch in September of 2010 we have helped raise in excess of $10,000 for Children’s Memorial Hospital of Chicago, Juvenile Diabetes Research, Autism Speaks, Breakthrough Foundation of New York, and FATE (Foundation for Autism Training and Education).

DT: Do you have any special fabrics or finishes that are your trademark?

HB: All of our fabrics are unique in some sense. Our primary fabric is a blend of Supima cotton and XFit Lycra for 4 way stretch. This fabric stretches in all directions but does not stretch out. The Supima cotton gives our jeans an incredible softness along with greater durability. Women who wear our jeans have commented that the jeans feel like no jeans they’ve ever worn before. Women can literally wear these jeans all day, day after day and they will fit virtually the same way they did when they first went on. We also feature a super stretch fabric in our legging jeans. This fabric has an incredibly comfortable feel while still maintaining its shape. Our super stretch skinny jeans have been seen lately on Halle Berry, Emmy Rossum and Ashley Green. Future collections will include a fine Japanese denim with a beautiful drape and a new fabric called lightweight stretch which features an incredibly soft finish.

DT: What is your design inspiration?

HB: It is always changing as you see, hear, and experience things constantly. However, because we have such strong ties to the past having been manufacturing since the 1930’s, we are always thinking of our muse Belle Mann who started the company with her husband Henry. Whether out to dinner or on the beach she always looked sophisticated, and we think about how she would dress if she were here today.

You can visit the Henry and Belle website to learn more about their brand and of course to shop their styles.

— Jackie Racer

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Posted Jan 19 2011 in Denim News » Interviews
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