As one of the leading pioneers for the skinny jean silhouette (as you’ve seen in their Fall 2011 Lookbook review) Superfine has made it’s mark on denim history. The Superfine woman is modern and styled (and a little bit rock’n'roll). The collection covers a range of sexy, dark washes: think black, grays, and deep purple. Accelerating Superfine’s chic turn towards a full ready-to-wear collection is a focus on jerseys and silks as well as tons of wool that builds on the strong jeans section. They’re basically covering all of the bases. We had the chance to talk jeans with Superfine’s designer, Lucy Pinter…
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Superfine: I was styling and used denim all the time. I desperately wanted a clean rock’n'roll skinny jean for my work but no one made them. I was taping bootlegs and trying to retouch out the distressing. I decided to try to make some myself.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Superfine: Not really. I think we are different. Superfine is what I would call a “fashion denim based line”. Not just jeans but a full ready to wear collection with the focus on denim and fashion pieces in the jeans section. Our image is very different to any other jeans lines I see. Maybe Balmain compares but price point is completely different and the rest of their line is not like ours (glitzy dresses etc). They do a great jean though. Acne could compare but i think the fashion jeans we do are really only available from us. I like Acne a lot actually but it’s a different brand.
DT: Do you have any pre-designing rituals?
Superfine: Not really. I begin research alone and only work with one guy on the sketches. If I’m honest, research usually begins in my pijamas on the computer in bed. Once the idea is clear, I send my product manager in Italy and the designer I work with on sketches all images for a mood board, after this, we work between my studio and the factory in Italy on fabric allocation and design. It’s a small team of only 3 including design and production management.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Superfine: The girl is little bit fashion, a little bit rock”roll, a little bit chic. The boy is the guy that likes this kind of girl. The Boy is not “too” fashion but likes to look cool. Someone who understands clothes and appreciates details. But now it can be anyone. I get excited seeing anyone in my clothes regardless of how they wear it if I’m honest.
DT: Can you give us hint about what’s?
Superfine: In SS (in stores now) you have softer colors in strong ideas. A hippy girl with attitude. For AW, its much more tough. Lots of black, grey, dark purple. It’s a “gypsy punk” collection with more wool than ever before and a strong selection of pants and jeans.
DT: What would be your dream collaboration? Any plans of that in the future?
Superfine: Right now I would love to collaborate with Isabel Marant. All round dream collaboration would be Rick Owens. I’ve pretty much only worn Superfine and Rick Owens for years and years…no plans right now but I do love collaborating so watch this space.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Supefine: The “adventure” jean has been our number one selling jean for three seasons now. It has a slightly low crotch, twisted seam and elastic insert. I personally like it with jersey tops with volume but a fitted jacket to nip in waist. It gives a great silhouette. It’s also great rolled up in summer with a heel to give a slightly fashion chino feel. Our fashion pieces with leather have also sold well – mostly in skinny styles. Worn best with boots, cool oversized distressed jersey tees and tailored or biker style jackets.
DT: Do you have any favorite/least favorite denim trends right now?
Superfine: I don’t think I ever really think too much about trends. A skinny jean will always be good regardless of trends. I must confess to being a little “over” the legging though. Bring back denim I say!
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Superfine: Maybe subconsciously more than I know. I think now I am living in Paris, while the vibe of the label is really London, it is probably more chic now than it was before.
DT: How many pairs of denim do YOU own?
Superfine: I would be afraid to count!
DT: Favorite celeb wearing your brand?
Superfine: Kate Moss
You can learn more about Superfine London Jeans by visiting their website.
Provocative UK-based brand Superfine London has done it again with their rockstar-chic topless fashion lookbook for Autumn/Winter 2011. The jeans feature intricate seams and hardware detail, welt pockets, and details that add a heavy dose of texture (so much that we dare say you don’t need a shirt!). Check out the gallery below (not exactly safe for work, but in no way tasteless unless flat-chested models offend you!).
Military jackets, camouflage, combat boots, and indestructible denim, are amongst the explosive looks for this spring’s military inspired trend. Here’s a look at some great items to give yourself a fighting start with your spring wardrobe. So get down on the floor and give me twenty, soldier!
Military Look1: (Siwy cut-off Denim Shorts – $163 and Juicy Couture Military Shirt Jacket – $198)
Go sexy with cut-off denim shorts with a frayed hem paired with a twill military jacket and heels.
Military Look2: (Forever21 Tori Frayed Denim Jeans – $29.80, Bleach Black Boot by Frye, $338.00)
This casual look with torn jeans paired with studded combat boots are all the rage without overdoing it.
J. Crew Ripstop Cargo pant, 39.99 & $69.99
Supersoft cargo in authentic cotton ripstop fabric that’s been garment-dyed and washed for over 300 minutes to get the most broken-in shades. The ultra-flattering fit is amped up with boyish details. For a boyishly sweet look, pair these up with heels, a denim jacket and sparkling jewelry.
Giuseppe Zanotti Crystal-skull Canvas Ballerina Flats,$550.00
Step into this season’s military trend in Giuseppe Zanotti’s camouflage-print khaki canvas ballerina flats with crystal-sprayed skull embellishment. Wear them off-duty to bring a touch of tough to a simple tank and jeans.
Net-a-Porter’s spinoff site, The Outnet, is having their “we love denim” sale by offering a slew of premium designer jeans for under $100. Designer, my foot, you might say. How does $53 for Sass & Bide jeans sound to you? A variety of designer jeans to choose from. You’ll find distressed, wide leg, skinny, slouch, high-waisted, and cropped jeans. Save 50 – 85% off!
There is no doubt the brilliance of Nicholas Ghesqui??re’s out of bounds vision that shines more brightly every season. Forging towards the future while ironically capturing elements of the past, his use of mindful innovative materials and clever proportions always result in unique and extraordinary garments.
In this collection, Ghesqui??re has redefined what street style means to the ordinary fashion plate and delivers on another composition of technologically enhanced pieces: from afar it may seem like denim, but look closely to the patchworked jeans and you will discover that they are vegetable dyed leather, hoodies made of molded leather, dream weaver kilt-like skirts, super future shifts, and of course, his fantastical footwear – always the ultimate star landing for me – are once again crafted in complex ways, this time using hand-loomed fabric and leather. The overall look is a tribal street beat of Adam Ant reprised for the woman of 2010.
Let’s not forget that Balenciaga is a good way to stay the course on dieting as it is only for the slim ‘n’ slender. Bravo to Nicholas Ghesqui??re for another breath taking collection!
It is near impossible to try and attempt to put together a similar look, but drawing inspiration from the two toned patchwork jeans, I can offer these two alternatives: Jeggings
Gentlemen, start your engines, fire up your grills and let’s get the party started! Tomorrow, you and that lady friend of yours will gaze into each others eyes under the sparkling sky and you’ll want to look your Fourth of July best. Set off some fireworks of your own with some great fitting and looking denim.
Yeah, you’ve got that Midas touch and she wants it hot and juicy, the burger that is, so flip that bad boy in style.
Kirna Zabete, one of my favorite and an impeccably well curated NYC boutique, is having their first ever on-line warehouse sale! Although the only denim that is on sale are Superfine Liberty Skinny jeans, I thought I would wet your appetite for more perusing on the other sale items. If you have more bank than bang check out the non-sale items. Lanvin has a denim foldover shoulder bag in collaboration with Acne for a cool $1,420 or Alexander Wang’s Donna Medium Hobo bag that has the look of denim for $825.
Superfine Liberty Skinny Jean, $72.25
Stretch denim jean with distressed shine finish. Low rise, skinny leg. Inseam measures approximately 32″.
Superfine Liberty Skinny Jean, $56
Stretch denim jean with subtle shine finish. Low rise, skinny leg. Inseam measures approximately 33″.
Lanvin Denim Foldover Shoulder Bag, $1,420
with contrast grosgrain trim. Made in collaboration with Swedish design studio Acne.
Alexander Wang Donna Medium Hobo, $825
Washed leather hobo with front zip pod pockets, welt pockets above.
In a time when our country is facing economic turmoil and some may say could rival the Great Depression, it’s hard to believe that prices for jeans are still up there. But hey, movie sales have hit a record high, so I suppose it’s business as usual for Hollywooders with their spending, so why not! I’m sure Brad Pitt still spends a pretty penny on designer duds.
Whether you have the funds or can wait until they go on sale, which they inevitably will, here are a variety of great looking jeans to feast your eyes on. Dream a little dream or go out and get them, but either way, these jeans are hot!
Raf for Raf Simons
Raf for Raf Simons
Raf by Raf Simons
Dark Grey Regular Fit Jeans
Straight leg jean in coated dark grey denim from Raf by Raf simons. Clean, 5 pocket style with black leather circular back patch embossed with Raf by Raf Simons insignia. Button fly, contrast stitch details. $225
Long, low back yoke for a dropped pocket. Lean cut legs and easy slim fit. Indigo stretch denim that fades spectacularly with age and wear. For an extra slim fit we recommend sizing down. 2% elastane, 98% cotton, 34??? inseam, 10??? rise. $174
English import Superfine??™s characteristic crisp, relaxed jean. Straight leg indigo denim with clean finishings, tonal topstitching. Zip fly and button closure. Model wears a 28, measuring: 11??? rise, 32.5??? inseam, 100% cotton. $274
Extra-slim cut 5 pocket jeans in an aged grey washed denim??“ a key piece in Margiela??™s fresh and quiet toned s/s09 colour card. Fastening with an aged brass button, hook and eye fastening and 3 button fly, rivets are enclosed and jeans are unembellished. ?179/US$250
With a crisper cut in the thighs, Rag & Bone??™s Fitted Slim Leg Jean is the perfect jean for the guy with style on his mind??“and on his legs. Made from thin but rigid 100% cotton, these handmade jeans have a rugged exterior that will wear into a perfect fit. $225
SUPERFINE 'Liberty' Skinny Blue Resin Jeans, available at Forward.
Ever since I saw the collection of treated, resin-baked jeans from brands like 7 for All Mankind, I was instantly whipped. I knew I had to have ‘em. I knew that if I couldn’ t have ‘em, then nobody can! Ahem, well, I didn’t really get THAT obsessed, but boy did those leather-looking, rocker chic jeans stop me in my tracks. Would I feel like a supermodel in ‘em, or would I be more Joan Jett? What about the guys’ version? Even denim designers like Mik Serfontaine have been spotted sporting his own pair of well-loved coated Serfontaine Denim slimleg jeans. He looks so rocker in ’em!
Hayden-Harnett Angelika Grey Leather Vest.
It also blew my mind to discover that the treated jeans didn’t come in just black. Can you imagine walking into some night spot and heads turn. “Are those leather pants? Is it leatherette? Is she with the band?” In the other part of my fantasy, after partying the night away in my SUPERFINE Blue Resin Jeans, I head into a diner to grab some grub at 3 a.m. As I slide effortlessly onto the banquette, I only worry about which Blue Plate Special to order, and whether I’d get mustard on my Hayden-Harnett Grey Angelika leather vest. I’d spend the next hour working on a new song called, “Who Needs Boys When Denim Don’t Treat Me Bad?” I need to work on a shorter title, I guess.
So here they are, a collection of coated, baked, treated jeans that I’ve stumbled upon recently. How would you rock it? Check it!
Featured in the slideshow:
7 FOR ALL MANKIND ’Ginger’ Wideleg Jean, available at BlueFly.
7 FOR ALL MANKIND IDP ‘Roxanne” Skinny Jean, available at BlueFly.
SUPERFINE ‘Liberty’ Skinny Blue Resin, available at Forward.
GENETIC DENIM ’Alex’ Treated Miniskirt, available at ShopBop.
ANLO ‘Brooke’ Treated Skinny Jean with zipper (in silver), available at ShopBop.
ANLO ‘Willa” Treated Skinny Jean, available at ShopBop.
Do you have a favorite treated jean not featured here? Share It!