Style Mint.com is the new online fashion venture of designers and style icons, Ashley Olsen and Mary Kate Olsen (the masterminds behind coveted brands such as The Row, Elizabeth and James, as well as Textile by E&J). The site offers exclusive monthly collections of limited edition T shirts that are the perfect addition to your daily denim ensemble. The site is a membership based social commerce brand offering customers a tailored shopping experience. Joining means rubbing virtual elbows with the likes of celebs such as Rachel Bilson and Jennifer Garner who were both separately spotted in California wearing the Style Mint relaxed henley Melrose T, in navy blue.
—Jackie Racer
Tags: ashley olsen, denim style tips, elizabeth and james, jennifer garner, jennifer garner in stylemint, mary kate olsen, Mary-Kate and Ashley Olsen, Rachel Bilson, rachel bilson in stylemint, stylemint, stylemint.com, t-shirts and jeans, textile, Textile by Elizabeth and James, The Row
The wonder twins Ashley Olsen and Mary-Kate Olsen launched their newest project, Stylemint, on July 1st. The line features monthly collections of limited edition T-shirts (the ultimate compliment to your favorite denim cut-offs this summer). Ashley explained, “There’s nothing better than a simple chic and versatile T. When it’s done right, you just know. That’s what we do at Stylemint.”
The brand is membership-based and aims to create a unique, personalized shopping experience for each customer through interactive styling advice, a blog, behind-the-scenes videos, and the T’s themselves. Check out some of the promo shots for the brand by Terry Richardson below.
Learn how to use the website and build your personal style profile at the Stylemint website.
—Michelle Christina Larsen
Tags: ashley olson, denim cut off shorts, mary kate olson, new fashion label, perfect t-shirt, stylemint
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