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Meltin’ Pot Launches Style Me Up with Tokyo Dandy


Italian denim brand Meltin’ Pot Jeans launches their Style Me Up campaign: “about the blend of cultures and creating new ones and truly embracing the diversities of life, which is what Meltin’Pot is made from.”  Their e-shop is set to launch March 10 (sorry, no U.S. or U.K. access).

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From The Denim Guy:

So the project kicks off with the infamous Tokyo-based duo, Dan Bailey and Kazuaki Joe K that are Tokyo Dandy. The three models are Joe from Tokyo Dandy, Shingo who is an actor and Peli a stylist and one of Tokyo’s hottest DJs. We asked them to bring their own accessories and left our styling to finding the right leg cut – the most important factor when wearing jeans.

Japanese fashion is often seen as involving a lot of layering and perhaps over styling so for ‘Style Me Up’ we wanted to focus on denim as a uniform classic which allows for you to show off your accessories, body and above all personality. Even with the busy kitsch background, like that of a busy street anywhere in the world, you can stand out in a pair of jeans.

10 TokyoDandy styling tips for the season.

1. Turn up collars, roll up sleeves – fit your clothes to your body.

2. Chromophobia is the fear of bright colors – this is unacceptable -embrace color! Even just a little with a bright tie or pair of socks, or if you’re really daring your hair.

3. Cut off jean legs in Summer for the comfiest pair of shorts…

Read the rest of the story at The Denim Guy.

—Kathy Ng Hassan

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Posted Mar 10 2011 in Denim Fashion » Denim News
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