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Style.com Features Denim Therapy’s Expert Repair Service


We’re totally psyched for our expert denim repair service to be featured on Style.com today. Check it out:

“You can ignore signs, portents, and hints, sailing blissfully along on that fabled river in Egypt. But it’s harder to ignore your knee, when it makes an inappropriate appearance in the middle of a meeting at your office, through a fresh hole in your favorite, ancient pair of jeans.

I had to admit that my Levi’s had seen better days. Weekly wear for the better part of eight years had reduced them to a perfect, impossible-to-replicate color and the silky thinness of a French crepe. The waistband had disintegrated into near nothingness on the left side, the new knee-hole joined a few others I’d been studiously not noticing, and the back pockets offered previews of my wallet through hard-won slits.

I wasn’t alone. “Everyone has that favorite pair,” says Francine Rabinovich, the owner of Denim Therapy, a denim repair service. A former brand consultant, Rabinovich founded the company out of personal need: No one would fix her tatty jeans as seamlessly as she wanted. She began the company as a side project at the beginning of 2006; when it outgrew that, she devoted herself to it entirely. Over the last year, she’s seen 100 percent growth.”

Read more!

—DT Staff

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Posted Mar 26 2012 in Denim Therapy
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