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MYKITA New York Store Opening


We tried on some shades at the MYKITA store opening in SoHo last night, celebrating the newest leg of the brand’s increasingly large global reach. MYKITA’s German eyewear is lightweight, comfortable, and stylish as hell… a combination you can’t ignore. As if their frames weren’t cool enough, the concept behind the location at 109 Crosby street is every bit as thought out.

MYKITA Store opening crosby nyc

From MC’s review at Hey Mishka:

“No detail of this interior has been overlooked. Everything from the neon tubes that illuminate the building’s original metal pipes along the ceiling to the structure of the shelves and the storage units (old air stewardess trolleys) have been honed to reflect the brand’s unique image.

There was a real emphasis on preserving the building’s original heritage as an Art Deco landmark while creating a vibrant show space for the product. You know those places that are just fun to shop in, even without champagne?”

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

See more photos here, as well as a video of rockjazz pianist ELEW performing live. Be sure to check out MYKITA at 109 Crosby Street!

—DT Staff

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Posted Jul 18 2013 in Denim News » Events

Ernest Alexander Opens SoHo Flagship


Ernest Alexander opened their first flagship store in NYC on June 8th—the prime location? SoHo, obviously! The store features the entire Ernest Alexander collection in one location for super convenient shopping, including tailored jackets and shirts, selvedge denim, and their popular range of bags and accessories (all made in t he USA). “With touches of their signature grays and red, original wood flooring, tin ceilings, and Ernest’s own collection of antique knick-knacks strewn about, the store aims to emulate a well-worn masculine living room,” says the brand.

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Ernest Alexander

98 Thompson St.

New York, NY 10012

—DT Staff

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Posted Jun 11 2012 in Denim Buys » Store Openings

Candy-Colored Denim At The Superdry SS12 In-Store Preview


One day before the new Superdry store opened in Times Square (with plenty of fanfare, AKA free leather jackets), we stopped in to check out the spring collection and have a few vanilla macaroons. The British brand’s oversize kanji character motifs were sold alongside skinny jeans in colors like peachy and near-neon mint green. The jeans were vintage bleached and over-dyed, ready for pairing with summer tops and beach sandals. Stop by and grab a pair for a no-fuss punch of color and excitement in your wardrobe.

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Shop Superdry at 49th Street and 7th Ave.

Photos by Raffael Flores-Contreras.

—Michelle Christina Larsen

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Posted May 22 2012 in Denim Fashion » Reviews: Brand

SuperDry Celebrates Times Square Opening Tomorrow With Big Giveaways!


Tomorrow morning at 9AM, the SuperDry USA Times Square location in NYC will open its doors for the first time, and they’re celebrating by giving away leather jackets, t-shirts, and more! We stopped in today to check out the 14,000-square-foot space before the big day, and trust us, you want in on this.

The first 100 shoppers will receive a leather jacket as a gift, while the next 500 will get a free t-shirt. After that, for every $100 spent on opening day, shoppers can enter raffles to win two $2,500 shopping sprees and one $5,000 shopping spree. Show up, score some great spring/summer fashion, take your photo in their photobooth, and tweet your pics to @SuperdryUSA!

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For more info, see the flier below.

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“Superdry USA is an innovative British lifestyle brand offering men’s and women’s casual and contemporary apparel and accessories that fuses precise British tailoring, vintage Americana style and hand-drawn Japanese-inspired graphics.

Fashioned for both New Yorkers and international tourists alike, the Times Square store will mark the brand’s third Manhattan location since 2009, and will carry signature styles including windcheaters, lumberjacks and leather jackets in addition to exclusive Times Square pieces, such as tin-tab tees, knitwear, dresses and lightweight scarves.”

Visit SuperDry for more. Stay tuned for a close-up look at their spring/summer collection, including some killer colored denim.

Photo by Raffael Flores-Contreras.

—Michelle Christina Larsen

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Posted May 08 2012 in Denim Buys » Store Openings

Madewell Store Opens in Old Pasadena


Yesterday, Madewell 1937 opened yet another store in Los Angeles: this time on a bustling retail and restaurant destination in Old Pasadena, California – the east side of town!  The newest shop takes over the former site of Guess?.  The grand opening sip and shop event lasted well beyond it’s 8 p.m. last call for vodka drinks and denim fittings.  If you’re not already taking the day off to enjoy the sun, head on over to Madewell’s shiny new store on Colorado Blvd. in Pasadena.  Check out the gallery for the scoop on what to expect in store for their current Spring 2012 collection.  You’ll find not only colored and floral jeans, but a slim Boyfriend jean that is getting a resurgence in popularity this season.

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Madewell Pasadena opens until 8 p.m. tonight so make a date of it.  Go to Old Pasadena online for store hours.


—Kathy Ng Hassan

 

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Posted Apr 27 2012 in Denim News » Events

G-Star Toronto Opening Tomorow


G-Star is opening their Toronto location tomorrow, with an opening event from 7pm-9pm. Check out the exterior and interior drawings below. The G-Star Toronto location (located at 328 Queen Street West) is the 1st G-Star location in Toronto, 2nd in Canada, and will be 3800 square feet. The store will carry men’s and women’s denim and collections, as well as a wide range of accessories and footwear.

g-star raw toronto location

g-star toronto opening

G-Star Toronto
328 Queen Street West
Toronto, Ontario

—DT Staff

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Posted Apr 03 2012 in Denim Buys » Store Openings

Reuse Jeans Father’s Day Sale & Model Search


Reuse Jeans has lots of exciting news to share with you besides for the fact that they are recycled, eco friendly jeans. They are offering great deals on the entire line of Reuse Jeans, but we need to keep Father’s Day in mind—it’s right around the corner! In honor of our amazing dad’s, we can style them in some amazing denim at  50% off. All you have to do is enter promo code Fathers50 at checkout at Reusejeans.com. Or you can spend Memorial Day shopping at the soon to be opened flagship store of Reuse jeans at 1020 S. Coast Hwy. in Laguna Beach, California.

Want a chance to become the new face of Reuse jeans? Head out to the Reuse Jeans casting call on May 28th from 12-3 PM for a chance at your big break. They can’t wait to meet you!

—Jackie Racer

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Posted May 25 2011 in Denim Buys » Sales » Store Openings

7 For All Mankind Calgary Store Party Pics


We let you know when 7 For All Mankind announced their plans to open a stand-alone boutique in Calgary, and now we’ve sorted through the super-fun party pics of the big opening reception to bring you inside the celebration! You can almost taste the colorful hors d’oeuvres, hear Calgary’s own DJ Roofeo dropping denim-shopping beats, and sense the lust of all the eyes gazing at rack after rack of ready-to-be-worn 7FAM jeans… (oops, we just let our imaginations run away with us!)

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? Click below to see more!  ?

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Posted Mar 28 2011 in Denim News » Events » Store Openings
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