In their massive lookbook for spring/summer 2012, AG Jeans depicts a romantic getaway with diners, deserts, roadside motels, and vintage cars, while also showcasing a slew of chill denim options for both men and women. Styling tips? Pair cuffed denim with crisp white shirts (for dudes) and thin, floaty tops (for ladies), layer denim shirts over colored denim shorts, shy away from anything too tight and form-fitting–and, P.S., every outfit looks fab topped with a pair of sunnies or a lightweight fedora!
Men’s Lookbook: [nggallery id=1030]
Images via Denimology
Women’s Lookbook: [nggallery id=1031]
Images via Denimology
Tags: AG Jeans, mens denim, raw denim, spring/summer 2012
Set against whitewashed adobe walls and colorful folk blankets, Turkish brand Mavi’s collection for spring still retains the Mediterranean feel the line is known for, while also incorporating Western-style influences. If there’s one lesson that we can learn from their latest range of colored jeans, indigo washes, and denim shirts, it’s that denim goes excellent with–you guessed it!–even more denim. The key is picking washes that are either radically different, like pairing stark white denim shirts with mustard yellow jeans, or garments that perfectly meld together wash-wise for a monochromatic look (with different proportions, of course).
Images via DenimHunt
Tags: colored jeans, Denim On Denim, Mavi Jeans, spring/summer 2012, western style, white denim
After looking at the Closed Spring/Summer 2012 Women’s Lookbook, we are already counting down the days till next summer. We love that colored denim is coming along with us as it gets colder out, but the pastel yellow, teal, white and daring neon green denim jeans are all hot shades to wear when it starts heating up. The skinny jeans are available in also a cropped leg, but our real favorite are the wide leg light wash jeans because they manage to look extremely comfortable yet chic at the same time. The camo cargo jeans, which are also featured in a matching skirt, are really cute too—they will set you apart from the crowd but in a more subtle way than bold colored denim would. As shown in the lookbook, this line gives you great, fashion-forward denim pieces that can be paired with everyday items, like cotton tees and solid blouses to give you a really fantastic look.
Images via Denimology.
Tags: cargo jeans, Closed Jeans, colored denim, cropped jeans, light wash denim, skinny jeans, spring/summer 2012, wide leg jeans
Two words well technically four words that we believe should be never put in the same sentence are Tye-die denim trousers. But apparently Thomas Maier felt the complete opposite when he produced his stylish and quite exuberant spring/summer 2012 Menswear denim line. It was said that Maier creativity, came to him from the 2011 Arab’s spring, which explains why the line would consist of such stylish, eye popping pieces. For the Bottega Veneta line, it seems as though an avant garde approach was taken, as oppose to the traditional style most of us are accustomed too. Denim pieces for the line were treated in a variety of fabric treatments incudling washing, creasing, over-printing, over-dyeing, dip-dyeing. We love the crazy over the top approach, but we’re also not quite sure how this line will play out in the real world. But in fashion the possibilities are endless, we’ll just have to wait and see.
Images via Denimology
— Ashlee Mellowes
Tags: Bottega Veneta, denim trousers, menswear denim, spring/summer 2012, Thomas Maier, Tye-die
Denim of Virtue is a Los Angeles-based premium denim company inspired by the glamour of L.A. and the big city lifestyle, grounded on the principle that all good things can be attained through virtuous means. Every step, from the initial sketch to the final stitch, is created right here in the heart of Los Angeles. You may remember our enthusiasm when we wrote up the denim overall shorts review—and you’re about to understand why!
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Denim Of Virtue: I don’t really remember the exact moment but definitely I knew I didn’t want to be anything else from the beginning. My mom was a designer and I wanted to be just like her. I grew to love denim and Denim of Virtue because of the people I work with.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
DOV: I would say Jimmy Taverniti is my immediate competition. Every DOV piece is put together by sewing experts one by one and we don’t make too much of one style. I concentrate on the quality of the fabric and of course the fit. We also use double threading for durability and every piece that gets shipped is checked thoroughly for quality. We would rather ship short than have even one damaged piece on the floor.
DT: Do you have any pre-designing rituals?
DOV: We like to clean our desks, rearrange desks, and anything related to that before we start a new season.
DT: Describe the person who represents your ideal target customer- you have in mind when you’re planning a collection.
DOV: Working professional or student of any age who loves to shop and appreciates fashion and looking good.
DT: Can you give us hint about what’s next for (following or upcoming season– Spring/Summer or Fall/Winter)?
DOV: Spring/Summer 2012 will have some changes in the pockets for a fresh new look.
DT: What would be your dream collaboration? Any plans of that in the future?
DOV: I would love to collaborate with Frankie Morello. Every piece is an artwork. If I had a chance to meet him,of course.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
DOV: Our most popular style is our “Patience.” Our skinnys, bootcuts, and flares in the “Patience” style are all pretty much a great seller. However, my favorite is the ankle skimmers. I would style it with a pair of booties and a loose shirt with tight sleeves.
DT: Do you have any favorite/least favorite denim trends right now?
DOV: My favorite is the dark washes. It just looks good with everything. My least favorite is the acid wash and the tie dye.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
DOV: 50% street style, 50% couture
DT: How many pairs of denim do YOU own?
DOV: Lost count, I need a separate closet for them.
DT: Favorite celeb wearing your brand?
DOV: Kristen Stewart
Check out the fall 2011 lookbook here, and be sure to check them out on facebook!
Tags: american brand, Denim of Virtue, Denim Overalls, frank morello, jimmy taverniti, kristen stewart, los angeles, spring/summer 2012