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DKNY Jeans Perks Up Its Color Palette For S/S 2012

DKNY Jeans shies away from its usual dark, urban brand of sexy for graphic punches of color that are destined to be worn at springtime picnics and summer days at the beach. This season, the label is big on cropped jeans in Easter egg hues like lavender, pale yellow, and sugary pink, in stark contrast to their normal black and gray palette. On the flip side, we’re also getting nautical vibes from their flare leg jeans, striped shirts, sweaters, and sailor-ready navy blues and bright whites. There’s a lot to a choose from, perfect for the street-savvy DKNY girl looking to branch out.

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Images via Denimology

—Brie Hiramine

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Posted Dec 22 2011 in Denim Fashion » Lookbooks

Relax in Loose-Fit Denim with Maestro by Replay Men’s S/S 2012

We love Replay for consistently offering a wide range of casual denim standbys: shirts, jackets, jeans, and more. Thankfully, their mid-range men’s line, Maestro, is no different. The Italian label’s spring/summer 2012 collection is filled with relaxed, slouchy jeans that pair perfectly with classic plaid shirts, faded graphic tees, and even light-wash denim shirts. Nothing’s too constricting or confining, which makes for the best for comfortable weekend wear!

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Images via Denimology

—Brie Hiramine

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Posted Nov 28 2011 in Denim Fashion » Lookbooks

Chinos & Selvedge Denim Ain’t No Laughing Matter In Replay’s Spring 2012 Men’s Lookbook

Though the model in Replay’s spring/summer 2012 men’s lookbook is pretty stoic, there’s nothing depressing about the Italian-made, premium denim seen here. Flipping through the outfits put together from the collection provide ample styling inspiration, despite the fact that there are only three fits of jean: regular, regular slim, and antifit. Why not wear a selvedge denim shirt with dark-rinse trousers? How about pairing white chinos with a white T-shirt, denim shirt, and a denim jacket? Or just revel in how comfy and lived-in these jeans look without veering into sloppy sweatpants territory. Win-win!

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Images via Denimology

Brie Hiramine

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Posted Nov 09 2011 in Denim Fashion » Lookbooks

Summer Love: Wear Pastels With Denim

Blogger and fashionista Sietske L, shows off her love for simple denim and pastels, In a recent Lookbook entry that caught our eye. Sietske poses for the camera, in a soft canary yellow tank top by H&M and a off-white blazer paired with light washed denim shorts, both by the likes of Zara. We love the entire color scheme of the outfit—it really brightens up the day! The denim shorts give the outfit a casual feel while the blazer dresses it up a bit more. Sietske offsets the outfit with a chic arm cuff, neon nail polish, and simple oxfords. The lesson here? Sometimes less is more.

Images via Sietske L’s Profile on

Ashlee Mellowes

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Posted Jul 20 2011 in Denim Fashion » Trend Alert

Get Beachy! Perfect Summer Denim Combo: Cut-Offs & Bikini Tops

Summer is the perfect time for sun kissed skin. Achieve that amazing glow by pairing cut offs with a bikini top and oversized shirt as a cover up. It’s a great, no hassle look for the beach or a causal lunch date. We personally love the  high waisted retro Levi’s denim shorts, paired with the floral bikini top, because it transcends a sense of innocence and care free attitude, which summer is known for. The white oversized shirt is a great way to cover up without concealing or revealing too much. Top it off with a great pair of shades ,and tousled hair and you’re set for a day of fun in the sun.

Images via lookbook

Ashlee Mellowes


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Posted Jun 03 2011 in Denim Fashion » Street Style Watch

Products We Love: Nasty Gal Braided Chambray Pants

While doing a little internet shopping, we came across these awesome braided chambray pants, and to say the least it was love at first sight! Nasty Gal has taken the classic chambray pants and put a modern twist on it, by adding a bit of bohemian flair with a braided waistband. We love the cuffed hem,which gives the pants a comfortable, relaxed fit. The model’s bright yellow bag adds a nice pop of color, a necessity for our spring and summer wardrobe. And the best part of it all… they’re on sale for $40.00. A must have item we are all pulling out our credit cards to purchase.

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Images via Nasty Gal

Ashlee Mellowes

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Posted May 25 2011 in Buys Under $100 » Denim Buys

7 For All Mankind NYC Soho Shopping Event.

Denim heads came out to party at 7 For All Mankind’s soho NYC shopping event. Cocktails were served as the DJ played the latest hits while customers and inquiring  fashionista’s alike, mingled over talk about the latest denim spring/summer trends.  Definitely a buzz worthy event noteworthy of mentioning. Check out the photos!

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Images via Gabriela Herman.

Ashlee Mellowes


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Posted May 11 2011 in Denim News » Events

American Apparel Denim Carry-All Bag

Going away for a weekend? Travel in “Denimized” style with  American Apparel’s large denim duffle bag. The latest edition to AA’s accessory collection, features a large weekender constructed with double shoulder straps for a durability  and cognac leather accents that we oh so love. The light baby color, cleverly labeled, “martini blue” already has us in the mood for a cocktail and beach getaway.

Images via American Apparel.

Ashlee Mellowes

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Posted Apr 28 2011 in Buys Under $100 » Denim Buys

Dries Van Noten:Tough, Elegant, Easy Modish Menswear

What do you get when you cross 80s Brooklyn with Brussels? A Dries Van Noten collection with a  lesson in tough, elegant, and easy mod dressing for men. Dies Van Noten’s Spring/Summer 2011 mostly neutral looks were revved up with paint splattered tops as well as “snow-washed” denim—a must-have for the Spring/Summer season. Classic check patterns in form of trousers and blazers give the collection a more grown up touch. Dries signature cozy knits are given a rougher appeal with a  few splatters which makes for standout looks.


Precise tailoring, peak shoulders, slub,  along with classic topcoats make for the perfect mod influences. Combat style boots give the over all look a definite edge. Though lacking a bit of the romance that has come to be part of the Dries signature, the over all aesthetic of the collection makes for a perfect combination of elegance and oomph. Ideal for the guy who wants a bit of both worlds!


— Sandoval Gomez

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Posted Nov 04 2010 in Denim Fashion
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