DL1961 Premium Denim recently released its Spring/Summer 2014 marketing campaign, meaning anyone who wasn’t already staring out their NYC office window at the falling snow, dreaming of summer, will now proceed to do exactly that. The new campaign features a serene and ethereal beach photo session, exploring a range of expressive poses. Shot by Boo George, the release pays homage to the lazy New York summer. Some shots remind us of romantic summer films, and honestly, we can’t stop playing this one over and over in our heads.
DL1961’s latest offerings are designed using technologically-advanced, lightweight denim fabrics with immaculate cut and sew detailing, so in addition to longing for beach weather, we’re craving a pair of these jeans too. See the full campaign below.
“As a brand that calls New York home, we love to capture the lifestyle and essence of those who wear DL1961 in their everyday lives – including summertime when denim is more uncommon,” states Sarah Ahmed, DL1961’s Creative Director. “For Spring/Summer the collection embodies the effortless spirit and simplicity of summer through our innovative technologies that keep you cool and comfortable.”
How hard are you loving this? Tweet us at @denimtherapy and we’ll exchange longing sighs.
—Michelle Christina Larsen
Tags: DL1961 Premium Denim, high tech denim, lightweight denim, new york beaches, Spring Denim, spring style, Spring Summer, summer denim, summer style, womens denim
Think you have what it takes to be the next M2F Pin-Up Girl? Snap a photo of yourself wearing M2F denim and post it on facebook or twitter (be sure to tag them: facebook/twitter). Each month they’ll pick one of their favorite photos to be their profile picture for two weeks!
Shop M2F and get snappin’! Some of our favorite M2F picks of the moment are below.
1. M2F Colored Skinny Jeans in Orange
2. M2F Colored Skinny Jeans in Purple
3. M2F Colored Skinny Jeans in Yellow
—Michelle Christina Larsen
Tags: colored denim, m2f denim, purple denim, skinny jeans, Spring Summer, yellow denim
We ain’t gonna lie, we love a scantly styled campaign, especially when the only thing keeping the models from full exposure is a pair of body-hugging jeans. Azul by Moussy paired two of our favorite cool kids, Freja Beha Erichsen and Cole Morh, to put some spice into the mix (and the results were quite nice). This delectable affair leaves us wondering whether we want to throw on a pair of ultra vintage wash distressed jeans or run wild with just our tattoos showing! Wink, wink.
For more images from the campaign go to the Azul by Moussy website.
Tags: Azul by Moussy, Campaigns, Cole Morh, distressed denim, Freja Beha Erichsen, Miko Lim, Spring Summer, Vintage Wash Denim