Denim Therapy

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Our Legacy Summer 2011 Campaign Is Super-Manly & Kinda Funny

Here’s the play by play of the Our Legacy spring/summer 2011 campaign: Man marches down the street topless. Man eats Chinese food in double denim. Man hangs on gate exposing mid-section. Man stops bus with bare hands. Man gets topless again. Man holds up extremely clean shirt. Man stops s truck with bare hands, in double denim. Finally, man wears a suit and listens to headphones with bare feet.

Is this a non-stop stream of visual metaphores for society, or just a fun campaign? We’ll let you decide.


Images via Selecticism.

[nggallery id=285]


—Michelle Christina Larsen

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Posted Jun 15 2011 in Campaigns » Denim News
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