Denim Therapy

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Denim Therapy Featured in Glamour


Denim Therapy x d.brand Holiday Cocktail & Denim Event

Denim Therapy and d.brand teamed up to throw a holiday cocktail party last week, showcasing d.brand’s spring 2012 line and the DT staff’s favorite picks (which were displayed amidst the mingling crowds of stylists, photographers, editors, and denim lovers alike). Guests browsed the racks fresh sportswear and denim for men and women, calling out colored skinnies and versatile knits as must-have’s for this coming season. The party also celebrated the launch of IDOLL Magazine‘s latest issue—a publication inspired by the modeling industry as seen from the inside. Check out our party pics below.

d.brand denim therapy holiday party

d.brand denim therapy holiday party

d.brand denim therapy holiday party

d.brand denim therapy holiday party

Full gallery below:

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Photos by Raffael Flores-Contreras

—Michelle Christina Larsen

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Posted Dec 21 2011 in Denim Therapy

John John’s Spring 2012 Video Campaign

Brazilian denim line John John’s spring 2012 line offers bleached and studded denim vests, casually cuffed threads, distressed denim shorts, and flared jeans, complete with a devil-may-care attitude. But it’s always best to see these looks in action! Part I of John John’s most recent video campaign takes us along on a road trip through the dusty desert, ending with a pool party of epic proportions, while Part II is a Venice Beach paradise of surf, sun, and skateboarding. And all these fun times happen while wearing jeans (that’s just how we roll too).

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—Brie Hiramine

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Posted Oct 28 2011 in Campaigns » Denim News

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. Award winning designer Felipe Oliveira Baptista, graduate of Kingston University Fashion Design, launched his own line in 2003. His spring 2012 collection brings a new level of femininity to layering denim.

2. Fidelity Denim has released a limited edition red women’s skinny jean in recognition of World AIDS day (December 1st, 2011). 100% of profits from sales will be donated to the Elizabeth Glaser Pediatric AIDS Foundation.

3. The verdict is in… Beyonce‘s maternity denim of choice is J Brand!

4. In the latest installment of the rag & bone DIY campaign, Miranda Kerr is photographed in denim by Lily Aldridge and Orlando Bloom.

5. Brazilian denim brand Osklen, who previously suffered a massive fire in 2010 which destroyed their headquarters and their history, have made a comeback.

—Michelle Christina Larsen

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Posted Oct 19 2011 in Denim News

Q&A: Denim Therapy Catches Up With Julien Jarmoune Of Black Orchid

Designer Julien Jarmoune of Black Orchid Denim has wow’d us in the past with designs celebrities and street style bloggers alike are obsessed with, and the latest collection, which we got to check out at Coterie, is nothing short of rock star-worthy.  From studded side seams to the classic dark-and-sexy range of washes, we had to know what the designer’s latest thoughts were while whipping up this must-have uniform for girls with equal parts style and attitude. So, we asked him (and we also found out he only owns one brand of men’s jeans)!

black orchid denim interview Q&A spring 2012

Denim Therapy: Tell us a little about the spring 2012 collection. We noticed an emphasis on studs, zippers, and hardware (and we love it).

Julien Jarmoune: Yes, a selection of our spring styles feature studs and hardware which is geared towards high end image boutiques and our more rocker clientele.  However, the core focus of our Spring 2012 line is colors. In 15 color washes ranging from pastels to brights and neons, we offer a wide selection of styles including skinnies, flares, skinny micro flare, mini shorts, mini skirts,  pleated trousers and pleated trouser shorts. We also offer all 14 styles in white.  In addition to introducing new colors we’re also going back to our heavier sanded and torn washes.

DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

JJ: Black Orchid is the only premium denim collection on the market that combines amazing fits and designs with a huge press and celebrity following all at a great price point.

DT: Do you have any pre-designing rituals?

JJ: When I am about to design my next collection, I usually get “stuck” and can’t come up with any ideas for almost a month and start loosing sleep over it. And then for an inexplicable reason I wake up one morning with the entire collection completely done in my head.  Everything becomes apparent to me and I end up designing a collection of 60 styles within the next 2 weeks. Always a stressful but such an exciting moment!

DT: Describe the woman who represents your ideal target customer.

JJ: My ideal customer is a fashion trendsetter.  She is sexy and confident and looks great in her jeans whether paired with a nice bag and a pair of Louboutins or a casual tee and flats.

DT: What would be your dream collaboration? Any plans of that in the future?

JJ: I don’t have any plans at the moment but would love to collaborate someday with brands such as Alexander Wang, Balmain or Thomas Wylde.

DT: Do you have any favorite/least favorite denim trends right now?

JJ: My favorite denim trend is a classic skinny jean because I think it looks great on any body.  I’m more resistant to the bell bottom trend, as it’s more difficult to pull this off.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high-end labels rather than vice versa. How much does street style influence your designing?

JJ: Believe it or not I never look at any of those websites for inspiration. I always design what I like and what I would like my BlackOrchid customer to wear.

DT: How many pairs of jeans do you own?

JJ: About 10 or 12, all from Dior Homme.

DT: Can you give us hint about what’s next?

JJ: Colors, colors, colors.

Check out some shots we took at the Coterie spring 2012 preview below.

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—Michelle Christina Larsen

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Posted Oct 04 2011 in Denim News » Interviews
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