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White Jeans You Can Wear Without Worry


You know the scenario… it’s mid-spring, you’re psyched for your first day in weather-appropriate spring attire, and you knock your latte over right in the lap of your new white jeans. Sound familiar? We know, we’re cringing too. That scenario is enough to make you swear off wearing white forever! But Joe’s Jeans has a solution: a stain-proof white denim collection dubbed Spotless. The collection tagline urges customers to “play dirty” but “stay spotless”. Elle did a good job getting us psyched, but we’re waiting for the video of models wearing the white skinnies, cut-off shorts and cropped pants, dousing themselves in coffee, soda, and wine.

joes-jeans-spotless-white-jeans

…Still waiting!

Shop the entire collection here.

—Michelle Christina Larsen

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Posted Apr 25 2014 in Campaigns » Denim News
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