Nudie Jeans and indie music magazine Death and Taxes have headed to South by Southwest (SXSW) to open their East End pop-up shop and multi-artist showcase from Thursday to Friday, March 15-16 (12 p.m. to 8 p.m.). The shop at Cheer Up Charlie’s will feature a tightly-curated range of unisex organic denim and organic tops from the Spring-Summer 2012 collection. Commemorating the Austin launch, a limited edition “Keep It Weird” printed organic tee-shirt will be free with every denim purchase, or available for purchase at $25. All sales from limited edition tee-shirts will be donated to Austin Music Foundation, a nonprofit organization which supports local musicians with educational resources.
There will be onsite hydration stations and reusable water bottles (provided by Brita, global leaders in water purification); listening stations (provided by Marshall, the iconic amplifier and headphones brand); live performances and other goodies. See the flyer for more information.
Nudie Jeans x Death & Taxes Pop-Up Shop & Artist Showcase
March 15-16 (12 p.m. to 8 p.m.)
Cheer Up Charlie’s
1104 East 6th Street, Austin, TX 78702
Dan Deacon, Caveman, DirtyBeaches, Princeton, Superhumanoids and more.
—Kathy Ng Hassan
Tags: eco-conscious, eco-friendly, music festivals, Nudie Jeans, organic denim, recycled denim, South by Southwest, SXSW