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15 Denim Designers Who Wore Jeans at Fashion Week

Do you ever wonder what designers wear back stage at fashion shows?   We scoured through the recent spring-summer 2012 fashion shows to see who should, might and could rock a pair of jeans, even under intense stress and poorly-ventilated conditions.  One of the first names who came to mind were Rick Owens, Rad Hourani, Robert Geller, Frida Giannini (Gucci) and Sharon Wauchob (Edun); but sadly, they did not deliver.  Mind you, most designers pop their heads out for only a few seconds before running back from whence they came.  However, the photogs were able to capture these 15 designers who chose to take a bow in jeans.  Who do you think rocked their look?

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We were delighted to see Olivier Rousteing (Balmain), who looked more like a model himself wearing drop-crotch jeans; Kaiser Karl wearing wrinkled coated jeans; Olivier Theyskens (Theyskens’ Theory) sporting bleached denim shorts; and Sophia Kokosalaki—who wore saturated jeans—represented Diesel’s denim DNA even though her Diesel Black Gold collection offered nary a patch of denim to tide us over.

Images via

—Kathy Ng Hassan

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Posted Oct 17 2011 in Denim Fashion

Fall into Spring and Summer With Diesel Black Gold

It seems that Diesel Black Gold may be forecasting a rather cold spring and summer season.  From leather blazers and pants, bomber jackets, bundled up scarves, and layered knits in a typically fall palette of cognacs, caramels, dusty tans and grays; the only thing really keeping this collection from screaming fall are the strappy leather sandals and thigh-high shorts. By the way, did I mention there was no swimwear in sight?

Diesel Black Gold S/S2011;

Photo: Yannis Vlamos/ via

Now, I have to admit that the collection as a whole is a breathe of fresh air for the brand, and it definitely is a more sophisticated route. However, creative director Sophia Kokosalaki might as well have gotten rid of the ‘Diesel’ in Diesel Black Gold.

From the time Diesel was founded in the late 70s, through its successful crossover into the high-end category in the 90s, to present day, the emphasis of the brand has always been denim based with great distressed detailing.  Flash-forward into S/S 2011 and shades of dark, dusty colors have displaced indigo blues, and the usual frayed edges and signature deconstructed look are subbed with fades and a more worn in look. As for men, the silhouette is slimmer than ever.

Diesel Black Gold S/S 2011;

Photo: Yannis Vlamos/ via

Of course fashion is always about looking forward and it’s ever-changing, and in fact since the beginning, Diesel turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own tastes lead them. So, in reality such a radical departure–even though we love their denim–shouldn’t come as a shock.

So, even with fall just kicking off, are you ready to fall into spring and summer?

— Sandoval Gomez

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Posted Sep 24 2010 in Denim News » Reviews: Brand

WWD: Kokosolaki to Design Diesel Black Gold



From WWD ISSUE 06/17/2009


MILAN ??” Sophia Kokosalaki is facing change. 

The London-based designer will take on a lead design role in the development of Diesel??™s high-end contemporary line, Black Gold. Her title and start season will be determined shortly.

???[Kokosalaki??™s] talent is incredible. Her taste in high-end fashion is already known, but what people do not necessarily expect from her is her skill in dealing with denim and contemporary casual, the core of Diesel Black Gold. I hope this experience will give her the possibility to further affirm her place in today??™s international fashion scenario,??? said Renzo Rosso, chairman of Diesel and its holding company, Only the Brave.

At the same time, the Greek designer has acquired her namesake company from Only the Brave for an undisclosed sum. 

Kokosalaki, who nearly always wears black and denim, launched her signature collection in 1999 and sold the company to Only the Brave two years ago. Under Rosso, she expanded it to include accessories and costume jewelry.

Click here to read the full article


–Nikki Cho Russo

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Posted Jun 17 2009 in Uncategorized
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