Denim has always been an undisputed fashion staple, but it seems over the past few years designers have gotten more creative making the fabric even more modern, versatile and desirable to the American consumer than we could have dreamed ( you can finally satisfy your need for a fresh kimono and denim in one purchase). Denim has covered the the runway, been splashed across the newsstands (Marie Claire, Nylon, etc.) and swallowed the streets. With the beginning of autumn on our heels fall denim hysteria is fully underway and if you haven’t heard of Natasha Wagner yet, well, it was only a matter of time.
Fit models are used by designers to check the cut and shape of clothing on a live model and make adjustments before being introduced to the market. Your favorite pair of jeans hug you in all the right places and stretch with your movements thanks to fit models. Natasha is a denim fit model who has been unofficially dubbed the “Best Butt In America” by the denim industry. She has been featured in Vogue and Refinery29. She has been a denim fit model for over a decade for all the biggest names in denim (like Seven For All Mankind). We recently had a great opportunity to get to know the model better firsthand. America, meet Natasha Wagner. Read our interview below.
Natasha in Mother Denim Photo by Tommaso Mei
When did you start fit modeling? How did you begin to specialize in denim in your career?
My fit modeling career began 14 years ago while I was studying in college. I feel very fortunate I fell into this line of work because it has become my true passion. When I first started fit modeling, I was young, shy, and knew nothing about fashion. I began specializing in fitting denim because denim companies really liked my body proportions and height. I was slender yet curvy with long legs. Denim was also what I enjoyed fitting the most. I became an expert at measurements and detail proportions. Fittings can be long and boring if you’re just standing there while someone is pinning and making changes, so I decided to take a more active role. I loved learning about the denim making process and was able to become involved and provide useful feedback, beyond just standing like a mannequin. I also have an uncanny ability to remember numbers (something I inherited from my father, along with his long legs) and can remember most of the measurements of all the garments we fit, which helps when establishing target specs. Not to worry though, I am very professional and never share trade secrets with other companies.
What was the first major denim brand you modeled for?
My first major denim account was the brand GUESS. My career in premium denim really skyrocketed a couple years later when I started fitting for Seven For All Mankind. It was perfect timing because I had just graduated from college and was able to take on more work, even though I was already taking mostly night classes to accommodate my fit schedule during the day. It was also the beginning of the premium denim boom and I was able play a role in its success; it was all about the fit.
Do you have any experience modeling or fitting raw denim?
Yes, I do have experience fitting raw denim (aka untreated, unwashed denim). Some companies use raw denim to create a fit block first. They then use that block as a base to cut the other jeans. Those jeans are then sent to the laundry to have the different washes they developed for the season, allowing them to have samples jeans ready to fit. Most of my companies do not produce just a raw jean, as cool as they are; they just aren’t comfortable to wear, especially for women. However, if you do have the time and patience to break in your own raw jeans, you can get the best denim character and effects that you created all yourself.
Photo courtesy Seven For All Mankind
What is your favorite denim trend right now? What trend do you think will become big next season/over the next few years?
My favorite denim trend right now is the 70’s inspired jeans and details: high-waisted, braided waistbands with front patch pockets in a flare leg or skirt. I think for the upcoming seasons the palazzo pants, culottes and flares are going to make the biggest statement in fashion denim.
What is your favorite cut?
I’m the girl who said I would never wear skinny jeans. Now, I will probably be the last one to stop wearing skinny jeans.
I’m sure you are familiar with all the big brands today, but we have a flare for nostalgia here at Denim Therapy. What brands were you wearing in high school?
In high school during the late 90’s, I was wearing low rise, bootcut jeans made by Gap, L.E.I, Mavi, or Z. Cavaricci that barely covered my Converse Jack Purcell sneakers.
We have a lot of customers shyly referring to some holes as being in the “inner thigh” or “groin area” but we just say crotch! So we have to ask: butt or bum? Is there a formal or correct industry term?
I’m a little shy about using the word “butt” myself, but I find it necessary when describing my work. On a daily basis when fitting, I hear these comments: “This makes her butt look big.” “This makes her butt look flat.” “Her butt looks weird”.” “Her butt looks amazing!” I think those comments answers your question on the industry term. I personally like the French word for behind, derrière, over the words butt or bum.
Photo courtesy Seven For All Mankind
Let’s not forget the brain behind the bum! What books are you reading right now?
I just finished the book Creativity, Inc. by Ed Catmull, the president of Pixar and Walt Disney Animation, about running creative companies and breaking barriers. I discovered this book on Mark Zuckerberg’s Year of Books list, which I also recommend. I am starting the book NeuroTribes by Steve Silberman, which is about autism and Asperger’s syndrome. I picked it up after hearing the author on NPR while I was driving home from work. I’m interested in learning more about the brain and the growing autism epidemic.
What are your goals for the future? Where would you like to see your career 5 years from now?
This is a question I ask myself everyday to make sure that I am achieving my goals and allowing them to shift accordingly. I would love to write a novel, loosely inspired by my life as a fit model as well as other personal experiences. I think I have an inspiring and interesting story to tell about a previously insecure girl who never thought she would become the most in-demand denim fit model in a multi-billion dollar industry. Don’t worry colleagues, friends and family; the book will be mostly fiction. Five years from now, I hope I am doing what I do now or something more creative and fashion related.
Natasha in Levi’s Photo by Tommaso Mei
Want to see more of Natasha? Follow her on Instagram!
—Emily B. McIntosh
Tags: 2015, best butt, Cavaricci, DENIM, denim trends, fit model, Gap, Guess, interview, L.E.I., Mavi, Natasha Wagner, Seven For all Mankind, skinny jeans, womens denim
Martha Hunt is the new face of a sustainable, eco-friendly denim collection by Lindex. From Fashion Gone Rogue:
Fashion brand Lindex has launched a new denim collection made from sustainable fibers made with low impact energy processes using Jeanologia technology. The collection of jeans is modeled by Martha Hunt in a recently launched campaign. From skirts to slim-fit to flared jeans, Lindex proves that fashion can be eco-conscious as well.
“We are very happy about the results, and this is only the beginning. We seek constant improvement in how our fashion is produced and we are working hard to reduce our environmental impact. In this sustainable denim collection we have selected some of our most popular denim styles for women and kids and worked through the washing processes,” says Lars Doemer, Global Sustainability Manager for Production.
Images via Fashion Gone Rogue—click through for more images.
Tags: campaign images, cropped jeans, eco friendly denim, eco-friendly jeans, high-waisted jeans, Martha Hunt, skinny jeans, sustainable denim, sustainable jeans
Though the hottest days of summer are in the past here in NYC, it’s still humid enough to don white jeans, cropped skinny styles, destroyed denim shorts and simple white cotton tanks. We couldn’t be anymore in love with Genetic Denim’s summer lookbook, which we admittedly wish we’d seen a lot sooner. They nailed cool vintage denim style to a tee, with an effortless vibe that defines the lazy days of summer. See our favorite images from the shoot below, see the full lookbook here, and shop the collection here.
So fresh! What do you think? Tweet at us and let us know!
Tags: 70's style, celebrity style, cropped jeans, cropped skinny styles, destroyed denim shorts, effortless denim style, fedora, Genetic Denim, skinny jeans, vintage denim style, white jeans
Inspired by Elle Fanning‘s off-duty look, we started thinking about how we might work some cropped jeans into our wardrobe. Switching out sandals for chic flats or a sleek heel and adding some statement jewelry over a knit top is the perfect way to bring these into the spotlight of your summer and fall wardrobe. Our favorite six options are below.
1. Rag & Bone/JEAN The Slim Crop Jeans 2. MiH Phoebe Slim Jeans 3. GOLDSIGN Glam Skinny Jeans
4. DL1961 Florence Insta Sculpt Cropped Jeans 5. Victoria Beckham Ankle Slim Jeans 6. Current/Elliott The Boyfriend Jean
Which are your favorites?
Tags: buy denim online, buy jeans online, cropped denim, cropped jeans, Current/Elliott, DL1961, Goldsign, MiH, rag & bone/jean, skinny fit jeans, skinny jeans, slim fit jeans, Victoria Beckham, womens jeans
Supermodel Rosie Huntington-Whiteley posed for Paige Denim’s newest lookbook, and Shopbop gave an exclusive behind the scenes look at the shoot. Rosie had a blast singing along to her favorite 80s songs, which was appropriate considering the collection’s inspiration, which is largely based on that decade’s style sense. She had a hand in everything from photography to set design and styling during the collaboration. Gorgeous and talented? Check and check. See the full feature.
Image via Shopbop.
Tags: Chambray Shirt, denim shirt, destroyed denim, Paige Denim, ripped jeans, Rosie Huntington-Whiteley, Rosie Huntington-Whiteley denim, Rosie Huntington-Whiteley style, Shopbop, skinny jeans
Levi’s has officially released its new women’s denim collection for Fall 2015. While the fashion world has been slowly turning its gaze towards menswear, Levi’s has been quietly channeling powerful feminine energy. The new line has been described by the denim behemoth as “the most significant women’s denim collection launch since 1934” when Levi’s graced us with the first pair of women’s jeans, the 701. Over the past two years designers have been developing the company’s women’s line into a classic collection strong enough to stand along its famous Lot 500 series. The newly fleshed-out Lot 700 is equipped with fits that flatter all body types and styles with staying power that appeal to all tastes. Check out the new additions to Lot 700 below.
Left to right: 710 Super Skinny, 711 Skinny, 712 Slim, 715 Bootcut, 721 High Rise.
The new series is meant to have the go-to pair of jeans for every woman. The new Live In Levi’s global campaign reflects the inclusiveness in their women’s line featuring female artists of all ages, shapes and ethnicities. Stars of the campaign include Alicia Keys, Ryn Weaver, and Ibeyi.
French-Cuban musical duo and twin sisters, Ibeyi.
All images via Levi’s.
—Emily B. McIntosh
Tags: Alicia Keys, bootcut, high-rise, Ibeyi, Levi's, Lot 700, Ryn Weaver, skinny jeans, super skinny, women's Levi's
Alexander Wang has released a new line of denim coined Denim x Alexander Wang. The modern silhouettes and classic washes are a welcome sight. Worn with kicks or cuffed with heels, this selection guarantees a chic appearance.
According to Denim Blog: “Using cutting-edge techniques and hand-finished methods, Alexander Wang combines the brand’s unique wash and dry processes, making each pair of Denim x Alexander Wang jeans feel extra special, yet clean and functional. Shopbop has just started stocking the line and there are 4 styles available so far.”
Shop the mini-collection below:
Below, left to right: Denim x Alexander Wang 002 Relaxed Fit Jeans & Denim x Alexander Wang 003 Boy Fit Jeans
Below, left to right: Denim x Alexander Wang 002 Relaxed Fit Skinny Jeans & Denim x Alexander Wang 001 Slim Fit High Rise Jeans
—Michelle Christina Larsen
Tags: Alexander Wang, alexander wang denim, boyfriend jeans, denim x alexander wang, relaxed fit jeans, skinny jeans
Here in NYC, we’re slowly beginning to daydream about the days where we don’t have to layer on three pairs of tights to leave the house, and while we specialize in expert denim repair, our readers know we love a stylish gaping hole in the knee of our jeans once in a while, too.
A Pair & A Spare recently ran a great post detailing some of their denim DIY distress experiments, using materials like sandpaper, tweezers, and a cheese grater. Check out the results, and try some of them for yourself: Techniques For Distressing Denim.
Image by A Pair & A Spare.
Tags: distressed denim, Distressed Jeans, how to distress denim, how to distress jeans, skinny jeans, techniques for distressing denim
It’s black friday, and what better way to celebrate this post-Thanksgiving “shopping holiday” than to score yourself a fresh pair of black jeans? Perfect to pair with an oversize sweater or a mean leather jacket to block out the cold this winter, you won’t run out of ways to style any of these picks. Here are some of our favorites…
1. Rag & Bone/JEAN The Skinny Jeans in Pirate 2. GOLDSIGN Virtual High Rise Skinny Jean in Coated Black 3. FRAME Le Stacked Skinny Jeans in Film Noir
4. Current/Elliott The High Waist Ankle Skinny Jean in Black Coated 5. J Brand 23001 Honor Photo Ready Skinny Jeans in Graphite 6. SOLOW Skinny Jean Leggings in Black
7. Joe’s Jeans Leather Detail Stretch Pants in Sebastian 8. Blank Denim Patchwork Skinny Jeans in Boyfriend 9. R13 Leather Chap Jeans in Bedford
Happy Black Friday!
—Michelle Christina Larsen
Tags: black denim, black friday, Black Friday Sale, black jeans, buy denim online, discount denim, discount jeans, skinny jeans, womens denim
Gisele Bundchen is featured in the newest campaign of Brazilian brand Colcci, showcasing the new “power” skinny jeans line. And appropriately enough! If there’s one thing we can say about the sex appeal in these images, it’s definitely powerful. Gisele wears a variety of washes and colors in an uber-tight skinny cropped style. The full set of images, which you can see at Fashion Gone Rogue, is making us long for summer in a big way.
Image via Fashion Gone Rogue.
Tags: brazilian denim, Brazilian jeans, celebrity denim, Colcci, cropped jeans, Gisele Bundchen, skinny jeans