Billabong is known far and wide as a surfer culture brand which promotes the beach lifestyle: whether that beach is in Australia, California or Hawaii. In this recent video, the brand exerts itself into other areas of recreation: set in New York City, this is a bustling metropolis where there is likely more sidewalk surfing on any given day. The video series takes us on a 36-hour adventure in which a guy and girl experience “Damn Good” everything in their Billabong jeans. The trailer gives you a taste of their Billabong Jeans campaign, showcasing their medium wash and distressed jeans for young people with an active lifestyle. You really have to watch each video for the story to make sense. The verdict: we were impressed their jeans weren’t created as a mere afterthought collection.
You can find moderately-priced jeans in resin-baked, enzyme-washed and raw denim for men range from $49.50 to $149.50. Go to Billabong online to view more Billabong Jeans styles.
—Kathy Ng Hassan
Tags: Billabong, Billabong Jeans, denim video, skater jeans, surfer denim