There is so much going on for Fashion’s Night Out today, so where do you start? We’ve taken the liberty of creating a denim shopping itinerary to streamline your day! Where are the denim hot spots to hit in New York and Los Angeles? And, where can you score free swag? Here’s a roundup of some of our favorite Fashion’s Night Out shopping parties, and it’s a doozy. You’re welcome.
+ Saks Fifth Avenue & GQ Magazine’s “Authentic Denim Event” (6 to 9 p.m.)
What: Denim Therapy will be covering all the denim comings and goings at Saks, featuring 7 For All Mankind, AG Jeans, Diesel, Doctrine Jeans, Hudson Jeans, J Brand, Joe’s, Nudie and True Religion.
Why: Come shop for a cause (Nudie Jeans will host an exhibit, with proceeds of evening’s sales going to a charity) and hang with Denim Therapy, The Denim Guy and Denimology at the Blogger Station, sponsored by Doctrine Jeans! You might just get featured in our next denim fashion post!
Where: 9634 Wilshire Blvd., 3rd Floor, Beverly Hills, CA 90210 RSVP Required: email@example.com
+Guess (6 to 11 p.m.)
What: A carnival-themed shopping event including live DJ beats, refreshments and models showcasing the looks.
Why: Enjoy the beauty bar treatment from Dermalogica, mini makeovers by NYX Cosmetics, and sips by IZZE and Dirty Blonde Cocktails. Free premium totebag filled with goodies with purchase, plus get it customized by a local graffiti artist. *One per customer. While supplies last.
Where: 411 Rodeo Drive, Beverly Hills.
+ Paige Denim (6 to 11 p.m.)
What: Join Paige Denim as we celebrate the launch of our coated jean collection! Get a free manicure in fall’s hottest colors, shop new arrivals while sipping refreshments, and take a scoop of coated candy before you leave! Gift with purchase, while supplies last. Please call store location to make a manicure appoinment.
Where: 116 N.Robertson Blvd., Los Angeles, CA 90048; (310) 360-9888
+ Madison Boutique (6 to 9 p.m.)
What: All three Madison Boutiques (there’s two in Malibu) will offer special treats and discounts for Fashion’s Night Out.
Why: Save 10% off on apparel and accessories, plus participate in a styling challenge for a chance to win a pair of Mother jeans.
Where: 8745 W. 3rd Street (at Robertson)
+ What Goes Around Comes Around (6 to 11 p.m.)
What: Join Neuw Denim, live DJ sets and basically a block party on La Brea.
Why: Live music, refreshing drinks, and a vintage key with purchase!
Where: 159 S. La Brea. (Between 1st and 2nd Streets)
+ Kill City Jeans (7 to 10 p.m.)
What: Kill City, the punk-inspired contemporary line, brings you a fashion mash-up with a trunk how, photoshoot, fitting, live editing and compiling of our Spring 12 Collection Lookbook. Be one of the first to preview our latest collection and “get captured” behind the scenes.
Why: See what goes into the making of our lookbook, and experience firsthand the fitting, editing, and all the ins and outs of a day in the life of Kill City. Meet the creative minds behind the brand including Kill City founder, Drew Bernstein. Come with plenty of cash an open mind – we may just put you to work!
Where: 7975 Melrose Ave. Los Angeles 90046
+NSF at Ron Herman (6 to 11 p.m.)
What: Free-flowing beer, an NSF tee giveaway, and the debut of its latest denim wash (exclusive to Ron Herman) mean you won’t have to twist your boyfriend’s arm to join in.
Why: Get snapped with your schwag by Smashbox Studios on your way out.
Where: 8100 Melrose Ave., at Crescent Heights Blvd., West Hollywood (323) 651-4129
+Malibu Country Mart (6 to 10 p.m.)
What: The fashion show, which will start at 7:30 p.m., will feature Taylor’s picks for the best trends for fall, and will showcase looks from various retailers from the Malibu Country Mart, including Earnest Sewn, Madison, and more. Many of the designer and luxury retailers will have in-store events, promotions and sales to celebrate Fashion’s Night Out. John Varvatos will have a complimentary vintage photo booth, where just-snapped photos can be instantly uploaded to social media sites. Encore will host an Isabella Fiore trunk show of new handbags. Juicy Couture will sample their signature fragrance Viva la Juicy and will offer 20% off all full-priced items. Madison will have a styling challenge for an opportunity to win a pair of MOTHER jeans, and Madison Gallery will host a sneak peak of Nancy Newberg & Irit Ehrlich Jewelry Collections with both designers.
Why: Earnest Sewn will offer 25% off each purchase. Also, with each purchase become eligible to win a $500 gift certificate. At John Varvatos, get snapped in your fashion finest via their complimentary photo booth. At Madison, participate in a styling challenge for a chance to win a pair of MOTHER jeans. Madison and Madison Gallery will also offer 10% off all purchases. New participants are being added daily. See below for a current list of all participating retailers.
New York City
+7 For All Mankind X Denim Therapy Events (6 to 11 p.m.)
What: Meet the Denim Therapy NYC gang at all three 7FAM locations, get denim styling tips and a free basic hem with purchase.
Why: Enjoy bubbly, DJ tunes and shop the latest jeans from 7 For All Mankind and get free basic denim hemming service with purchase.
7 For All Mankind Soho
349 West Broadway
7 For All Mankind Flat Iron
73 5th Avenue
7 For All Mankind Bleeker
347 Bleeker Street
+Madewell (6 to 9 p.m.)
What: All locations across the country will be hosting special in-store shopping events, but be sure to stop in the SoHo location to meet head designer Kin Ying Lee.
Why: Hang with our head designer Kin Ying Lee, get a denim-inspired manicure and then help yourself to sweet treats from Momofuku and Bisous Ciao Macarons. Plus, score a limited-edition denim tote with your purchase of $150 or more. *One per customer. While supplies last.
Where: 486 Broadway (at Broome St.)
+Guess (6 to 11 p.m.)
What: Shop and hang out, because GUESS Accessories Campaign Model, Kate Upton, will be at the GUESS Fifth Avenue Flagship for a Meet & Greet at 7 p.m.
Where: 575 Fifth Avenue.
+ Life:Curated (6 to 9 p.m.)
Why: The shop turns 1 and blows out music from local bloggers Left as Rain and specials on fall collections (Dusen Dusen, The Addison Story, Won Hundred) instead of candles. Capture the moment in a photobooth.
Where: 186 Grand St., b/t Bedford & Driggs Aves., Williamsburg (347-689-9143).
+Brooklyn Denim Co.
What: Shop and hang out for Jewelry Designer Nettie Kent, Classic Specs designer Richard Ruiz and First Standard designer Sergei Zolotariov! Special sneak performance from Shilpa Ray!
Where: 85 N. 3rd St. #101, Brooklyn. 718.782.2600
What: All of Paige Denim’s locations, including at the Venetian in Las Vegas are hosting Fashion’s Night Out events, including free manicures and refreshments at select locations.
Why: Paige is launching its new coated jeans collection, just in time for fall!
Where: All Paige locations. Check for details at Paige Denim online.
+J Brand (at various retailers)
What: Shop its limited-edition Coated Shocking Pink power stretch Super Skinny jean ($227), with 100% of the proceeds going toward the New York City AIDS Fund which assists community groups with advocacy efforts and programs that help fight the local HIV/AIDS epidemic.
Atrium, 644 Broadway, 212.473.3980
Bergdorf Goodman, 754 5th Ave., 212.753.7300
Bloomingdales, 1000 Third Ave., 212.705.2000
Intermix, 98 Prince St., 212.206.1272
Jeffrey, 449 W. 14th St., 212.206.1272
Saks Fifth Avenue, 611 5th Ave., 212.753.4000
–Kathy Ng Hassan
Tags: 7 for All Mankind, AG Jeans, cheap jeans, Denim Therapy, discount jeans, doctrine jeans, Fashion's Night Out, Hudson Jeans, J Brand, jeans on sale, Joe's Jeans, Neuw Denim, Nudie Jeans, Paige Denim, shop for a cause, True Religion, Won Hundred