Tokyo has been recognized internationally as the capital of off-kilter fashion for many years now, from the first FRUiTs book to the (sometimes awkward) glorification of Harajuku by Gwen Stefani and an explosion of subcultures centered around different genres of dress. While many styles that Tokyo-dwellers adore didn’t originate in Japan, no one seems to take trends and outfit calculation quite as far as they do. And for that, we love ’em. Here’s a round-up of denim-infused outfits we find inspiring, exciting, or otherwise worth a look from Shinjuku, Harajuku, and Shibuya.
All images from Tokyo Fashion.
—Michelle Christina Larsen
Tags: fruits, harajuku, japan street style, Japanese denim, japanese fashion, shibuya, shinjuku, tokyo street style
Nudie Jeans is on a roll! The Swedish brand has opened their third concept store in Shinjuku, Japan. With 200 retailers in Japan carrying the line, it looks like they’re fit for a full blown takeover! The company has established concept stores abroad to ensure customers have direct access to the brand’s core vision. Sales and Marketing Director, Andreas ?hrman, stresses the importance of shopping for a product in an environment that reflects the brand’s principles as part of establishing a relationship with the customer.
—Denim Therapy Staff
Tags: Andreas Åhrman, concept store, Japan, Nudie Jeans, shinjuku, swedish denim