Alexander Wang‘s new denim ads give new meaning to the term “racy”. They feature model Anna Ewers, shot by Steven Klein, in nothing but jeans. But even then, the jeans aren’t doing much to cover her. As seen in the shots below, her jeans are scrunched around her ankles, and she appears asleep or otherwise indisposed. Suggestive? Offensive? Artistic? A second shot features a p.o.v. from the model’s perspective, with one hand between her legs.
We’re not sure how these ads are going to sell jeans when the jeans are the last things you notice. “Sex sells”, or just plain raunchy? You decide.
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The Denim of Virtue spring 2011 lookbook has us literally aching for summer, with acid wash shorts (as short as they come), bleached out gradient jeans with zip side details, boyfriend-cut cargos, high-waisted skirts, and visions of all the lounging we’ll be doing once the winter weather breaks. The sexy lookbook features their wide variety of fits and looks, and with each purchase you’ll receive a dose of their virtue: “a lifestyle that stays true to the heartbeat of Los Angeles”. We say, bring it on!
See the full lookbook here.
—Michelle Christina Larsen
Tags: acid wash shorts, boyfriend jeans, Denim of Virtue, los angeles, sex sells, sexy denim, spring 2011 lookbook