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Exclusive Interview With Mother Denim’s Tim Kaeding

If you need an authoritative figure to tell you what to wear, we’d like to suggest Mother Denim. The new denim line by Lela Tillem (formerly of Citizens of Humanity), and Tim Kaeding, (formerly of Seven for All Mankind) has proven so far that Mother always knows best. We showed you their first lookbook for spring, featuring a full range of cuts and styles in a gorgeous spectrum of colors, and now we bring you straight to the source with this exclusive interview.


Denim Therapy: Lets start from the beginning. What inspired you to get this brand off the ground?

Tim Kaeding: The need for a new specialized denim brand—one that’s built from the ground up, with all of the ideas I’ve had over the years that didn’t make it through the big brand muck.

DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

TK: The ‘competition’ really helps define us. As one company starts to get sort of run of the mill like all dark rinse skinny leggings we do a bright blue bell, something no one else is doing. And by contrast, as some companies go to town on senseless embellishments, we pull back and find the beauty in the classic detailing of jeans… Where some people worship the authentic, we aren‘t afraid to push the boundary’s of what jeans are supposed to be…

DT: Do you have any pre-designing rituals?

TK: Yes, all good designers are superstitious and ritualistic… My team and I travel to the desert and go on an over-night drunk. Then I leave them behind with nothing more than a canteen of rusty water and a pair of jeans to find their way back to Los Angeles. The one that returns first will describe how the jeans were used in rescue and will be spared – the latter will not…. and sometimes we just go to Barneys.

DT’s note: Interns beware!

? Click below to continue reading this exclusive interview!  ?


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Posted Feb 28 2011 in Denim News » Interviews

Mother Denim Releases Nine New Styles For Spring

Listen to your mother! Mother Denim, at least. Born of designers from Seven for All Man Kind and Citizens of Humanity (a rivalry gone business venture? We love it!), the label has just launched a nine-style collection and fierce lookbooks to get us hyped. Prices will range from $100 to $250. Styles include the long, casual “Straight A+ skirt”, the flare leg “Drama” jeans, and their warm weather counterpart, the “Drama” short. We can’t wait to get our hands on these.






—Jackie Racer & Michelle Christina Larsen

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Posted Feb 12 2011 in Denim Fashion » Lookbooks

Denim Deals: Save 30% Off on Joe’s, True Religion, Seven, Degaine, Stitch’s For Men & Kids


Kitson Mens Kids Sale

Seven girls "A" pocket, on sale now!

Seven girls "A" pocket, on sale now!






This is how you truly take advantage of the 30% off sales: apply them to items that are usually over-priced and coveted, such as True Religion (reg. $128-$145) and Seven jeans (reg. $98-$138) for kids, and designer denim like Stitch’s (reg. $235-$240) and Degaine  jeans (reg. $165-$198) for men. 

Stitch's Blue Woven Men's Jean now on sale.

Stitch's Blue Woven Men's Jean now on sale.

True Religion Billy Kids jean, now on sale!

True Religion Billy Kids jean, now on sale!

Look for Joe’s jeans, Pinc and Ben Sherman jeans for kids as well.  Hurry!  Supplies are dwindling and the sale is for a limited time only, but no date is specified.  Enter KLASALE30 at check out.


– Kathy Ng Hassan

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Posted Dec 28 2009 in Uncategorized

Style Around Town at New York Fashion Week

Inside the Bryant Park location for New York Fashion Week the vibe wasn’t all hustle and bustle as it was in previous years.  Now that locations have been spread throughout the city between Milk Studios, galleries, hotels and whatever designers these days can budget for, the crowd inside the tents were thinly spread out with a lot of leg room to spare.  But, I did eye a few fashionistas wearing interesting denim looks.


Heel boy heel! A whole new meaning for "boyfriend" jeans. Photo by Nikki Cho Russo


Skinny Levi's with falls trend of over the knee boots. Photo by Nikki Cho Russo





















The city was alive and Fashion’s Night Out events had retailers serving up free booze and food.  I downed a glass of champagne at Ferragamo and made a b-line to three pretty boys donning great denim ensembles.


Wilson, William and Bryan. Photo by Nikki Cho Russo


How adorable are these three? 

(Left to Right)

Wilson: Vintage  military inspired jacket, Levi’s jeans, Cole Haan shoes, Armani socks (he wanted to make sure I got that in).

William: Vintage JCPenny denim jacket, Levi’s jeans, Bess Boots (absolutely loved these studded boots).

Bryan: Costume National jacket, Marc Jacobs shirt, Etro bow-tie, Diesel jeans, Diesel boots .









Preppy chic! Photo by Nikki Cho Russo





And finally, this cutey, wearing Seven for All Mankind jeans, shirt, cardigan and blazer all by Club Monaco and artfully disheveled Converse sneakers . Preppy chic never looked so good!


–Nikki Cho Russo

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Posted Sep 11 2009 in Uncategorized

WWD News: Anna Sui’s Target Line Debuts This Week, Message at WWDMAGIC: High Fashion at Value Prices,Varvatos Opens in Vegas, Launches E-Commerce

Anna Sui’s Target Line Debuts This Week


From WWD ISSUE 09/09/2009

An Anna Sui for Target metallic jacquard dress inspired by Blair. (Photo by Courtesy Photo)

An Anna Sui for Target metallic jacquard dress inspired by Blair. (Photo by Courtesy Photo)



NEW YORK ??” It probably goes without saying that privileged Upper East Side denizens Serena van der Woodsen, Blair Waldorf, Jenny Humphrey and Vanessa Abrams don??™t shop for their frocks at Target. After all, the four ???Gossip Girls??? collectively own enough designer garments to fill a warehouse. 

But that may change now. Anna Sui for Target, part of the retailer??™s Designer Collaboration series, channels the well-dressed women of ???Gossip Girl??? and debuts in 600 select Target stores out of more than 1,700 units, and on Sunday at 

Designer Collaborations taps established talents to create collections inspired by a muse, creative element or collaborative partner. Alexander McQueen launched the effort in March with McQ Alexander McQueen for Target, inspired by Leila Moss, lead singer of The Duke Spirit. 

Sui had wanted to design for Target for some time but ???couldn??™t figure out what the concept would be,??? she said. When the retailer approached her with Designer Collaborations and the muse element, the project began to make more sense. During a trip to China in January when she was launching a fragrance, Sui said she was bombarded by teenagers asking the same questions related to ???Gossip Girl???: ???Where??™s Williamsburg???? and ???What??™s uptown???? 

Sui has become a serious fan of the show. ???I thought the characters were so dynamic, so different and each represented a different aspect of my design,??? said the designer. In the Target collection, Serena??™s European heritage and relaxed American style led to a leather jacket, $149.99; Blair??™s love of old-time glamour and modern fabrics informed a metallic jacquard dress, $59.99; Jenny??™s penchant for uptown couture inspired a silk off-the-shoulder striped dress, $59.99, and Vanessa??™s bold personality is reflected in a sleeveless silk wrap dress, $59.99. 

Click here to read the full article


Message at WWDMAGIC: High Fashion at Value Prices

by ANNE RILEY-KATZ and Khanh T.L. Tran

From WWD ISSUE 09/09/2009


LAS VEGAS ??” It was all about value at WWDMAGIC.

Apparel and accessories retailers and manufacturers at the trade show here found common ground in the new reality ??” consumer frugality ??” and in how to deal with it.

Although major challenges persist as the economy struggles for consistent traction, the three-day show at the Las Vegas Convention Center last week appeared more upbeat. But price sensitivity and cost-cutting remained key themes. 

???Consumers are absolutely demanding high fashion looks at value prices,??? said Todd Frank, a buyer for Canadian chain Ardene, which owns and operates more than 400 stores, adding that quick response was essential.

???I have to carry a wide mix of merchandise, and integrating lower price points has been the key to my success over the past year,??? said Daniel Vargas, who owns V State boutique in Minneapolis. ???Customers are trading down, so you have to respond to their wants, which can be hard if you don??™t you have the right vendors.???

Vargas picked up sweaters and leather jackets that wholesaled from $20 to $50 at the CMT Apparel booth, while keeping an eye out for smaller accessories and accent pieces.

True Religion, the Vernon, Calif.-based premium denim brand, stopped using factors in mid-July, opting to expand its own credit division and work closely with international distributors as well as small boutiques that pay with credit cards or cash on delivery. 

Seven For All Mankind, the Los Angeles-based jeans maker, is monitoring inventory on a weekly basis, trimmed expenses and changed core pricing. A year ago, its retail prices ranged from $150 to $350, with most between $225 and $250. Now, the sweet spot for prices lies between $150 and $189 ??” a change typical of similarly positioned brands. 

???We have some styles over $200, but they have to be very special and innovative,??? said Topher Gaylord, president of VF Corp.-owned Seven For All Mankind.

Click here to read the full article


Varvatos Opens in Vegas, Launches E-Commerce


From WWD ISSUE 09/09/2009



John Varvatos at the Hard Rock. Photo By Bryan Harraway

John Varvatos has changed his tune about the ???Bowery concept??? as his brand moves forward on multiple fronts. 

After the John Varvatos store at 315 Bowery, the former home of the historic club CBGB, opened to great fanfare, the designer said he was resisting pressure to replicate the environment elsewhere, insisting the concept depended on site-specific authenticity ??” until a second Bowery-concept store opened last week at the Hard Rock Hotel & Casino in Las Vegas. 

Like the original Bowery store, the 3,000-square-foot Las Vegas store carries all three tiers of John Varvatos labels and is infused with historic flavor via flea market finds, rough-hewn materials and music memorabilia. Both stores are outfitted with a stage and specialized equipment for concerts, parties and live broadcasts of Varvatos??™ satellite radio show, ???Born in Detroit.??? One obvious difference between the locations is a wall of video screens in Las Vegas. In addition, the store is the exclusive Nevada dealer of James Trussart guitars. 

Bruce Weldyn, director of stores, said the company chose the Hard Rock ???because of the entire spirit of this hotel and the music venue.??? Like 315 Bowery, where ???you can feel the decades of history,??? Varvatos wanted to be sure the Vegas store ???had the same spirit,??? Weldyn said. Regarding future Bowery-concept stores, he said it would depend on the right venue, but none are in the works. 

On another front, John Varvatos has revealed the launch of e-commerce. Customers in the U.S. will be able to order goods from all three Varvatos labels, including footwear and fragrances, as of Sept. 15. 

On the same date, a winner will be crowned in the brand??™s Free the Noise global talent search, which, over the past three months, has been narrowed from 200 entries to four finalists. The four bands will perform on Sept. 15 at 315 Bowery in competition for a contract with Island Records and to be the face of John Varvatos??™ contemporary label, Star USA. The four finalists are The Fast Romantics (from Calgary, Canada); Reckless Sons (New York); Howlers (Santiago, Chile), and Scrambled Eggs (Beirut). The judges will be Varvatos, Perry Farrell of Jane??™s Addiction, Spin editor Doug Brod, Island Def Jam chairman L.A. Reid, photographer Mick Rock and The Bravery??™s Sam Endicott.


–Nikki Cho Russo

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Posted Sep 09 2009 in Uncategorized

08.31.09: Robin’s Jeans



Before I sat down with Robin Schwartz she whipped out 9 pairs of jeans from the top of her closet to be in photos. Yes, this girl was perfect for a spotlight jean closet. Robin is many things, one of my closest friends for starters, so I didn’t have to look far for a subject. Robin also hates the taste of coffee and watches the food network obsessively. Between working at Kate Spade in Soho, interning at Beyond Vintage and gearing up to start her senior year at the Fashion Institute of Technology, Robin had a few minutes to chat with me about jeans in particular.

What is your favorite brand of jeans?
Uniqlo, because they are inexpensive and don’t have a lot of ornamental details so they match with everything. Also they fit very well.


What is your go to outfit when you are running late?
V-neck t-shirt, dark Uniqlo jeans and flats.

How does being a fashion student affect your shopping?
I over think. How much did it actually cost to make this, and I’m paying how much?? Also I think about fabric quality more.

If you could steal a celebrity’s jean collection who would it be?
Jennifer Aniston, I feel like she is always wearing jeans and looks good.

What is you’re advice for other denim lovers?
Always try something different. I used to only wear Seven for All Mankind, but then I started to branch out.

robins_stripedjeansfromhm1Any advice for men about jeans?
[Laugh] Aka, my boyfriend.  I took him to Macy’s because they have a lot of variety–be prepared to try a bunch on.  Don’t wear them too big, also not too tight.  I don’t want to see the outline of your…

Yes Robin we get the picture. Just from this short conversation, I think it’s pretty obvious why I’m friends with her, apart from her killing jean collection, of course.


Laura Kealey

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Posted Aug 31 2009 in Denim Fashion

Couture Candy: 25-50% Off Sale

Couture Candy-sale






















Shop Couture Candy


–Nikki Cho Russo

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Posted Aug 21 2009 in Uncategorized

WWD News: Gap, Seven For All Mankind Open Pop-Ups, Denim Brands Warm to E-Commerce

Gap, Seven For All Mankind Open Pop-Ups


From WWD ISSUE 08/06/2009


A rendering of Seven's Wash House concept in Boston

A rendering of Seven's Wash House concept in Boston (photo by Courtesy Photo)

Seven For All Mankind and Gap Inc. are taking advantage of the wealth of empty storefronts around the country to open denim pop-up shops. 

Gap will open a pop-up store on Robertson Boulevard in Los Angeles on Friday featuring its 1969 selvage denim collection, while Seven For All Mankind unveils its Wash House temporary-shop concept on Boston??™s Newbury Street on Aug. 14. 

Gap??™s 1969 collection was relaunched this year for the company??™s 40th anniversary with medium-weight denim and contemporary cuts, including skinny, straight-leg and boyfriend styles, and a $70 price point. The denim push is part of the two-year effort of Patrick Robinson, Gap??™s executive vice president of design, to reinvigorate the brand and reclaim the retailer??™s position as a denim authority. 

???L.A. has always been the epicenter for the latest trends in premium denim,??? Robinson said. ???It??™s the city people look to to find out what??™s new and cool. That??™s why we??™re bringing our 1969 jeans pop-up shop to Robertson Boulevard.??? 

The store will host a launch party tonight, with Joel Madden, lead singer of Good Charlotte, as DJ. 

The company is paying $40,000 a month for two months for the long-vacant, 2,000-square-foot space through the end of September. 

The street has seen a number of tenants relocate away from the area over the last year, such as Madison, Diavolina, Peter Alexander and American Apparel. New tenants that have or will soon debut along the several-block shopping stretch include Moods of Norway, All Saints and Beach Bunny swimwear. 

There are no plans to open additional pop-up stores, although a similar concept will open in Gap??™s ???white space??? in Manhattan on Aug. 13. The store space, which houses Gap promotional and artistic design concepts on a rotating basis, is adjacent to the Gap store on Fifth Avenue. The brand will highlight its denim line in New York City with an initiative dubbed ???Born to Fit,??? which integrates customers??™ stories about what they were ???born??? to do. 

Meanwhile, Seven is developing the Wash House concept as a way to test new markets while seeding the ground for permanent stores. The 2,000-square-foot Newbury Street store will be its first in Boston and will be open for six months. 

Click here for the full story


Denim Brands Warm to E-Commerce

by Ellen Groves    

From WWD ISSUE 08/06/2009

A My Lovely Jeans look

A look by My Lovely Jeans (photo by Courtesy Photo)



PARIS ??” The once reluctant and skeptical denim industry is beginning to give its e-commerce operations a fuller embrace. 

Denim players such as Replay, Guess, My Lovely Jean and Le Temps des Cerises are expanding their online operations in a bid to capture a significant consumer segment that has fled the real-world retail environment for the virtual one. 

While overall economic conditions remain challenging, a recent report from Forrester Research shows e-tailers are benefiting from a steady migration to online shopping. Online apparel sales in Western Europe are forecast to grow from 13.14 billion euros, or $18.92 billion at current exchange, this year to 19.88 billion euros, or $28.63 billion, in 2014. That hasn??™t gone unnoticed by denim labels. 

???Following the success of e-commerce in France and given the growing numbers of online customers, we decided to develop this axis,??? said a spokesman for Le Temps des Cerises, whose Web store opened for business last month. 

As they join the online party, denim brands admit they were among the biggest skeptics. When My Lovely Jean founders David, Gregory and Gary Pariente established their first brand, American Retro, seven years ago, they were doubtful online shopping for clothing would succeed. 

???So many things are hard to shop online for the first time because, for sure, women need to try, to touch, the fabric,??? said David Pariente, the company??™s president. ???After, when a woman has had a great experience, she??™s bought something she liked, received it, the fit is perfect, then you realize, it??™s like heaven. You don??™t need to go on to a busy street, to get on the [subway], to get a parking penalty.??? 

Pariente, whose father founded French fashion chain Naf Naf, added that not opening an online store at this point ???would have been last century. It??™s become a way of consuming for everything ??” for travel, for food, for clothes.??? 

The online environment is also expected to weather the downturn better than other retail formats as consumers change their shopping habits. 

???The global recession will hit online sales less hard than other channels as increasing numbers of consumers shop online to find better prices and save on overall costs,??? said analyst Victoria Bracewell Lewis in the Forrester report, titled ???Western European Online Retail and Travel Forecast, 2008 to 2014.??? The report also found online shoppers are less adverse to economic conditions because they tend to be better educated with slightly higher incomes. 

Click here for the full story


–Nikki Cho Russo

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Posted Aug 06 2009 in Uncategorized

WWD: Brit Retailer Joseph Revamping Stores, Label


Photo by Courtesy Photo

Photo by Courtesy Photo


I am excited to see the revamping of Joseph, the fashion retailer and label.  My first two pairs of Joseph jeans were purchased in the early 90s at Harvey Nichols.  I remember feeling like a little girl in a candy store over the vast selection and not to mention that they were not cheap. Joseph jeans and pants always fit like a glove and have amazing style.  I still have all my Joseph bottoms and they are as fresh and up to date as they were years ago.  

For Spring 2010, Seven for All Mankind will be launching a line for Joseph!  The stores worldwide will continue to carry great designers such as Martin Margiela, Stella McCartney and Alexander McQueen, but I’m most excited about seeing how their own label evolves.  



–Nikki Cho Russo








Brit Retailer Joseph Revamping Stores, Label


Posted MONDAY JULY 06, 2009

From WWD ISSUE 07/06/2009


Photo by Courtesy Photo

Photo by Courtesy Photo

Photo by Courtesy Photo




















LONDON ??” Joseph, the fashion retailer that??™s been selling designer labels to Londoners since 1972, is getting a long-awaited facelift, and building its wholesale and retail businesses under new chief executive officer Sara Ferrero.

Ferrero, formerly ceo at Furla, who joined the company last year, has begun revamping stores, introducing edgy new designers and giving the Joseph private label collection ??“??”which counts Selfridges, Harvey Nichols and Le Bon March?© among its stockists ??” a new lease on life.

Alain Snege, a former buyer at Colette, has also joined as artistic director and head of buying, with the job of giving a new direction to the company??™s 28 freestanding stores worldwide.

???We want to reinterpret the role of Joseph and be a protagonist in fashion with a strong point of view,??? said Ferrero. She said she hoped to restore Joseph??™s reputation as a ???fashion curator,??? first laid by its founder, Joseph Ettedgui, who sold his share in the company in 2005. Joseph is now owned by Onward Kashiyama Co.

Click here for the full story

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Posted Jul 06 2009 in Uncategorized

WWD: Q & A With Seven For All Mankind



Source: WWD


seven-for-all-mankindSeven For All Mankind may have launched bags in 2007, but the denim firm is keeping its accessories assortment fresh with new introductions such as footwear for fall and witty Love Notes and Break Up totes (nylon shoppers that feature a compilation of love ??” and hate ??” letters written by the Seven staff).WWD sat down with Rosella Giuliani, vice president of design and merchandising to talk handbags, shoes, writing styles and, of course, denim.

WWD: What made you decide to create the Love Notes and Break Up totes?
Rosella Giuliani: We wanted to develop a fun tote item that was different and unique. One of our graphic designers was doodling a note during a team meeting one day, and he had the idea to compile all different types of love and break-up notes from our internal team, put them together and make a print for the tote.

WWD: Were there any funny moments during the design process?
R.G.: We literally had to do a handwriting test on scraps of paper to see the different styles of everyone??™s penmanship. It wasn??™t until we saw the distinct difference between the

male writing style and female writing style within the department that we decided to come up with two different prints ??” a love note print and a break-up letter. The guys contributed to the strong, aggressive and somewhat hateful words of the break-up letter, and the girls wrote most of the whimsical, dreamy, loving notes on the Love Note tote.

WWD: How would you describe the Seven For All Mankind customer?
R.G.: Our customer is a highly cultivated consumer who appreciates and enjoys fashion. Denim is the foundation of her wardrobe. She wears it during the day, to work and out at night. She appreciates quality and design and always wants to look good.

Click here to read the full interview


–Nikki Cho Russo


Posted Apr 20 2009 in Interviews
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