Recently, Denim Therapy covered the debut of Guerilla24, a selvage denim brand from Hong Kong. We decided to review the Sniper straight leg jean in raw selvage ($300) by Guerilla24, and Seattle photographer and style blogger John Bell was happy to help us out with this request. Since this was John’s first foray into the selvage denim territory, he knew it would be an exciting adventure in testing out a new fashion label.
What was your first thought when you tried them on?
They felt really solid and well put together. A tough pair of jeans. The stitching looks great, the indigo color was awesome and I liked the Guerilla24 leather patch label on the back pocket—nice touch.
Where/when would you wear these?
I would wear them out on a normal day with a t-shirt and some Sperry Top-siders; or, I would pair them with a button down and a blazer with some classy wingtip shoes.
How’s the fit?
The fit is great! The size 30 waist was just right and following down to the bottom, the pants have that smooth, tailored look on me, even though they are slightly looser on the thigh. Sitting down and bending over, the pants move with me so I’m not uncomfortable.
Go to Guerilla24 online to shop all the styles.
Photos by John Lee Bell.
Tags: Guerilla24, men's jeans, selvage jeans, selvedge jeans
to shop the denim and knits.
For Spring 2012, Los Angeles-based Industry of All Nations
(IOAN) presents their Clean Jeans for men
in yellow. As with all the clothes from IOAN, they employ local artisans in India who are experts in the dyeing process. Here’s a description of what you can look forward to:
“These hand-loomed selvedge jeans are made of 100% organic cotton and naturally dyed. IOAN’s dye house, located in Southeast India, employs a natural process with plant pigments and insect resins that eliminates the use of petrochemicals and offers no contamination to the soil and waterways. To achieve this sun yellow color, IOAN used the pigment obtained from the Terminalia Chebula plant. These jeans will not bleed any more than a regular pair of jeans. The buttons and rivets are also nickel-free.”
—Kathy Ng Hassan
Tags: Eco jeans, fair trade jeans, green jeans, Industry of All Nations, IOAN, jeans for men, organic denim, selvedge jeans, yellow jeans
. Also check out
Antwerp-based denim boutique OKIYA is having an online Christmas sale, and the world is invited. Save 25% off on select merchandise from December 16 to 19. Okiya is like the gourmet store for denim aficionados (carrying Left Field, Mister Freedom, Momotaro, Pure Blue Japan, Sugar Cane & Co., and more), so it’s completely worth a look. Since they are in Europe, you might want to check it out, like, right now.
Enter code XMAS25 at checkout. Not valid on Mister Freedom, Momotaro, Sugar Cane & Co., Old Stock and Sample Sales. Bonus: free worldwide shipping on purchases over €150 (about $195.180). For more information, go to Okiya online.
—Kathy Ng Hassan
Tags: denim sales, Japanese denim, jeans for men, Okiya, online sales, selvage jeans, selvedge jeans
If you had a chance to ride through Europe with your posse, wouldn’t you be wearing your Edwin Jeans, with the hem upturned to reveal your selvedge pride? And, if you do happen to wear double denim or get your boots muddy, who cares. With “The Motorcycle Song” by Arlo Guthrie serving as the road trip’s soundtrack, the group of riders includes a young lady who is enjoying the trip equally as much as the rest of the guys. Produced by Edwin Europe’s creative team and directed by Benjamin Robinson.
—Kathy Ng Hassan
Tags: dirty jeans, Edwin, Edwin Europe, Edwin Jeans, men's jeans, motorcycle jeans, muddy jeans, selvedge jeans, Summer Video Series
Los Angeles denim brand House of Cassette‘s Peter James Lee talks candidly about what influences his brand strategy and what makes his jeans so special. Note that the language might be NSFW, so dial down your audio. Lee provides a bit of denim history and reveals how his jeans references vintage Levi’s construction with the use of interior chainstitching on the yoke and waistband. Also referencing Cassette’s use of vintage machinery and their “analog” design ethos, you get the idea that their jeans are individually crafted with a lot more care than mass-produced jeans. This is part 2 of Episode 1, entitled “Cut & Show.”
Video directed by Karlyn Michelson. For more information, go to House of Cassette online.
—Kathy Ng Hassan
Tags: bespoke denim, chainstitching, handmade jeans, House of Cassette, Los Angeles denim brands, Peter James Lee, selvedge jeans
Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Yes, Justin Bieber wore a Levi’s denim vest & Balmain jeans to the BET Awards show in LA. No, we couldn’t bring ourselves to dedicate a whole post to him.
2. We found the perfect bag for you to wear with your medium-wash flare leg jeans this summer… and it’s made by B?ta!
3. Grassroots label “Another Shirt Please” is changing the way men shop for their threads (and the packaging is right up our alley).
4. One blogger gets up close and personal with a pair of Sunburst Selvedge jeans by Left Field Jeans (and he sure does love his selvedge).
5. WWD cover yesterday featured a design for the royal newly-weds William & Kate (who’ll be visiting LA soon) by 7 For All Mankind! Scroll down to see the full image.
Tags: 7 for All Mankind, balmain jeans, BET awards, Béta, justin bieber, left field jeans, levi's denim vest, perfect summer bag, royal couple, selvedge jeans, william and kate, WWD
The West is Dead—is alive and well. Featuring raw denim (with interior seams tape-sewn in the “precious” locations for comfort!), fitted chambray shirts, fitted denim jackets cut like peacoats, cotton duck pants cut like jeans and reversible cotton sweaters, we think your manly man won’t be able to resist The West is Dead’s collection of functional clothes made with minimal design and premium material. If you like your denim raw, then you won’t be disappointed.
Founded by two northern Montana buddies with a love for denim—Kaelen McCrane and Will Cheng—The West is Dead “focuses on the conservation of the American West,” which includes respecting the land and the people through charitable endeavors. Kaelen and Will imbue their collection with the spirit of the American West in almost every aspect of their collection, and it shows. Their jeans are cut and sewn in Los Angeles, and their sweaters are made in South Carolina.
Jeans retail from $185 to $265; denim jackets are $245, and chambray shirts are $130 to $135. The West is Dead is available at specialty boutiques like Steven Alan Brooklyn, Atrium NYC, Fred Segal Man and What Goes Around Comes Around (L.A. & NYC). Go to The West is Dead online to shop their entire collection.
—Kathy Ng Hassan
Tags: chambray shirts, denim jacket, denim workwear, double denim, Made in USA, raw denim, raw jeans, selvedge jeans, slim jeans, The West is Dead