Recently, Denim Therapy covered the debut of Guerilla24, a selvage denim brand from Hong Kong. We decided to review the Sniper straight leg jean in raw selvage ($300) by Guerilla24, and Seattle photographer and style blogger John Bell was happy to help us out with this request. Since this was John’s first foray into the selvage denim territory, he knew it would be an exciting adventure in testing out a new fashion label.
What was your first thought when you tried them on?
They felt really solid and well put together. A tough pair of jeans. The stitching looks great, the indigo color was awesome and I liked the Guerilla24 leather patch label on the back pocket—nice touch.
Where/when would you wear these?
I would wear them out on a normal day with a t-shirt and some Sperry Top-siders; or, I would pair them with a button down and a blazer with some classy wingtip shoes.
How’s the fit?
The fit is great! The size 30 waist was just right and following down to the bottom, the pants have that smooth, tailored look on me, even though they are slightly looser on the thigh. Sitting down and bending over, the pants move with me so I’m not uncomfortable.
Go to Guerilla24 online to shop all the styles.
Photos by John Lee Bell.
Tags: Guerilla24, men's jeans, selvage jeans, selvedge jeans
Yesterday, Denim Therapy stopped into the Crewest Gallery in downtown L.A. to preview new denim brand Guerilla 24 from Hong Kong, in collaboration with Bullett Magazine. All the jeans are handmade and hand-finished in small batches. Founder and Designer Daniel Cheong is expanding here in the States, and he’s interested in finding select stockists to carry his range of slim straight leg raw denim jeans. We’re particularly intrigued by the jeans’ subtle lower crotch, which allows for more freedom of movement while maintaining a slim silhouette.
Speaking in his charming British accent, Cheong explains that the name “Guerilla” came from his original idea of guerilla retail: selling his jeans out of food trucks. Eventually, Guerilla24 (for 24 hours a day) was born. Since every pair of jeans ($240 – $360) are handmade of Chinese or Japanese raw selvedge denim from Okayama, each style is also a limited edition in sturdy 13.5 oz denim weights, along with softer enzyme washed and sanded versions. Go to Guerilla24 online to shop the denim and knits.
—Kathy Ng Hassan
Tags: Chinese denim, denim designer Daniel Cheong, Guerilla24, Japanese denim, made in Hong Kong, raw denim, Selvage Denim, selvage jeans, selvedge denim, selvedge jeans
Here’s a sneak peek at The Earnest Sewn Co.’s Fall 2012 collection, featuring their men’s corduroy pants in the Kyrre fit ($185), a silhouette with a relaxed thigh but slim leg with a classic rise. The cords are available in washed sand, burgundy, green and blue. We’re digging the cozy look and the softness of these skinny fine-wale corduroy jeans, with a collegiate vibe, reminiscent of recent menswear runways shows. “The pants are inspired by what I call grandfather color, a color often found in vintage stores, but in the modern Kyrre body. The style is aimed towards a selective, edgy male crowd, comfortable enough to wear from day to night,” says Creative Director, Benjamin Talley Smith. If cords aren’t your speed, you can also find the Kyrre fit in a buffet of Italian, Turkish and Japanese denim.
The Fall 2012 cords aren’t in stock yet, but you can check out what they’ve got on tap now at Earnest Sewn online.
—Kathy Ng Hassan
Tags: benjamin talley smith, colored pants, cords, Earnest Sewn, Kyrre fit, Kyrre jeans, men's corduroy pants, selvage jeans
North Carolina-based Raleigh Denim has come a long way from sewing jeans in their living room, but the company itself maintains its humility and authenticity by staying local and employing people from their hometown. For Spring-Summer 2012, you can expect no less than Cone Mills-loomed raw selvage jeans (red chain-stitch hemmed, of course), with an expanded offering of light colored jeans in cement, gray and natural. Their Grass colored jean is the only non-traditional hue in the mix. Featuring mostly a collection of straight leg jeans such as their Thin Fit, the collection is characteristically clean and slim fitting. If you need something with a bit more room, you might try their Work Fit, a regular fit straight leg.
To shop styles, go to Need Supply Co.
—Kathy Ng Hassan
Tags: Cone Mills denim, handcrafted jeans, jeans for men, limited run jeans, Raleigh Denim, raw denim, selvage jeans
Personalized denim is revolutionized with Scott Morrison’s denim boutique 3×1 in Soho. Morrison, a denim experimentalist, has been influencing the loom for sometime as the co-founder of Paper Denim & Cloth and Earnest Sewn. We recently met up with 3×1 at PROJECT NY for an up-close look at their custom denim services. Morrison recently opened up in an interview with Racked about his innovative denim bar that combines a chic aesthetic and the comfort of knowing what you are getting. Morrison describes, “people come in, they don’t know if it’s a fabric store or a jean shop or what, but this beautiful sea of denim is probably the most captivating thing.”
The space features glass floor-to-ceiling cubes where the denim construction takes place. Unique to any other company, 3×1 combines the precision and detail of factory work with the elegance of a pair of jeans that are tailored to perfection. 3×1 is complete with a collection of selvage denim like no other, is ready to customize your dream jean or revamp your worn and torn favorite pair. The craftsmanship and dedication to the denim process is reason alone to check out 3×1 and their form fitting fits.
Images via Racked.
Tags: 3x1, custom denim tailoring, custom jeans, design your own jeans, Scott Morrison, selvage jeans
How would you describe your best summer ever? Getting your boots and Edwin Jeans muddy during a week-long ride with complete strangers? Edwin Europe has made a case for creating a memorable experience in their Spring-Summer 2012 lookbook. Edwin words their “social experiment” poignantly: “the true spirit of Edwin jeans is created but the person living in them, making everyday count with yesterday’s memories etched into the rich indigo fabric and in the knowledge that tomorrow’s good times are still to be created.” The riders were outfitted in Edwin apparel and denim,: including black chambray shirts, ED-71 Red Listed selvage and ED-71 Rainbow Listed selvage jeans, and a covetable RV selvage denim jacket.
Images via Edwin Europe online. Also check out Denim Therapy’s post on Edwin Japan.
—Kathy Ng Hassan
Tags: Edwin Europe, Edwin Jeans, Edwin Spring-Summer 2012, jeans for men, Selvage Denim, selvage jeans, selvedge jeans
Antwerp-based denim boutique OKIYA is having an online Christmas sale, and the world is invited. Save 25% off on select merchandise from December 16 to 19. Okiya is like the gourmet store for denim aficionados (carrying Left Field, Mister Freedom, Momotaro, Pure Blue Japan, Sugar Cane & Co., and more), so it’s completely worth a look. Since they are in Europe, you might want to check it out, like, right now.
Enter code XMAS25 at checkout. Not valid on Mister Freedom, Momotaro, Sugar Cane & Co., Old Stock and Sample Sales. Bonus: free worldwide shipping on purchases over €150 (about $195.180). For more information, go to Okiya online.
—Kathy Ng Hassan
Tags: denim sales, Japanese denim, jeans for men, Okiya, online sales, selvage jeans, selvedge jeans
Railcar Fine Goods, a privately-owned premium denim and workwear brand from Los Angeles, has quietly launched their new women’s selvedge line, consisting of 13.5-ounce Cone Mills red line selvedge denim. The new “Viper” fit is a skinny five-pocket jean made from raw, un-treated denim. When Denim Therapy first interviewed Railcar’s founder Steven Dang in June 2010, the women’s Viper Fit prototype was already in the experimental stage. We are excited about this particular jean because not only is selvedge present on the outseam (as a given), the wearer will have two other locations to show it off: the coin pocket and in the fly (oh my!). Attention to fit was not spared, as Dang noted that there is no rear waistband gaping.
For the moment, pre-orders are being taken for the Viper Fit jeans, and will be ready from one week of order. Check out Railcar Fine Goods online for more information.
Speaking of raw jeans, don’t forget to check out the latest updates on Denim Therapy’s Raw Denim Project on Tumblr.
—Kathy Ng Hassan
Tags: Cone Denim, Railcar Fine Goods, raw denim, Selvage Denim, selvage jeans, selvedge denim, womens selvedge denim, womens selvedge jeans