“Spring 2013 is moving beyond traditional indigo and introducing fresh ways to offer selvage denim. Our grey selvage comes directly from Japan and features a beautiful slate-grey raw fabric. Pushing the envelope even one step further, 7FAM is offering Colored Selvage. We pigment spray the garments in shades of blue, red, and grey. The immense care put into the detailing of our selvage, from the raw material to the weaving, dying and stitching, creates a jean of exceptional quality and impeccable style.”
At Project NY and then again at Project Las Vegas, the men’s denim brand 3rd & Army seduced our eyes with three bold styles that exude rock’n’roll and sex appeal. It’s no coincidence that they make an impact at first glance: Industry authority Matt Atkinson (who founded the brand in September 2012) and all associates in the super-collective have worked for major US brands throughout the years. The relatively new project (100% made in LA) packs a powerful punch thanks to its experienced design and marketing team.
The brand DNA is taken from the quintessential California lifestyle. “Our collection speaks from our life experiences through the doors of 3rd & Army. Our clothing is an expression and a combined statement of classic music, fine art, vintage fashion, and a modern lifestyle in an original way,” says the brand. We expect only great things from these guys. Check out our favorite pieces below.
Below: The tapered leg Ranchand in camo. 10 oz woven jaquarded yarn camo denim with traditional loose top and tapering leg shape to a narrow bottom. Includes antique hardware and packaging, signature Z-stitch back pockets, reinforced pocket facings, utility watch pocket, signature chain wallet loop, and newsprint inside pocketing.
Below: The tapered leg Ranchand in grease wash. Japanese red selvedge 14 oz premium red selvedge denim with traditional loose top and tapering leg shape to a narrow bottom. Antique hardware and packaging, signature Z-stitch back pockets, reinforced pocket facings, utility watch pocket, signature chain wallet loop, and newsprint inside pocketing.
Below: The straight leg Blacksmith in indigo wash. 11.75 oz organic Italian Candiani denim in a straight leg traditional five pocket fit with flat felt side seams, workwear detailing, buckle back, spade workwear pockets, reinforced pocket facing, wallet chain keyhole detail, antique hardware and trim, multiple stitching construction, and real hide branded leather patch.
Visit 3rd & Army online to learn more.
Photos by Raffael Flores-Contreras.
Tags: 3rd & Army, California style, Japanese denim, made in america, made in la, Made in USA, magic market week, men's jeans, mens denim, menswear denim, project las vegas, Selvage Denim, selvedge denim
What do you get when you combine two of the most creative brands together for a collaboration? You get these Naked & Famous Denim x Billionaire Boys Club ‘Bee Line’ by Mark McNairy. In many ways both companies are pioneering fashion towards the new age, with Brandon Svarc leading N&F, and with Mark McNairy (as well as renowned innovator Pharrell) as the minds behind Billionaire Boys Club (BBC). McNairy, while attending the Capsule Show in NYC, hooked up with the N&F booth and made his own personal touches to the classic WeirdGuy fit.
Svarc recounts the tale by saying McNairy came over to their booth and they both immediately agreed to create a collab jean. While sitting on the floor of their booth, Svarc showed McNairy different fabric options and alterations for the denim. Once the Weird Guy fit was chosen, they ironed out details within minutes and created this crisp and light jean.
They added Honeycomb Yellow rip-stop twill pocket bags, a lowered coin pocket, gold and yellow stitching, and a custom gold Bee Line Waist Button. They even reached out to the cult underground Japanese artist Rocking Jelly Bean to create their co-branded leather patch on the back of the denim.
- Name: Naked & Famous Denim x Billionaire Boys Club ‘Bee Line’ by Mark McNairy
- Denim: Indigo Rope-Dyed Japanese Selvedge
- Weight: 10oz
- Fit: Weird Guy
- Additional Details:
- Lowered coin pocket
- Honeycomb Yellow Pocket
- Yellow/Gold stitching
- Custom gold Bee Line Waistband button
- N&F x Bee Line vintage style tafetta labeling
- Co-Brand Leather Patch (artwork by Rockin Jelly Bean)
- Limited edition and only 150 pairs produced
- Available at: The BBC Flagship Store
Originally posted on Rawr Denim.
Tags: Billionaire Boys Club, Denim Menswear, indigo rope-dyed, Japanese denim, Mark McNairy, mens denim, Naked & Famous Denim, Pharrell, raw denim, Selvage Denim, selvedge denim
The thing we love most about trade shows like PROJECT are how up-close we can get to the denim. We can inspect the fabric hand, design details, and special components that set brands apart from one another. Besides their adorable mini-jeans, 3×1 was equipped with the particulars to keep us around their booth for a while, from their top notch Japan-sourced denim to their made-in-the-USA finishes.
Slim fit raw denim 12oz 2% stretch green caste selvedge denim from Kurabo, Japan.
White low rise standard straight let jeans made of 12 oz white selvedge denim from Kurabo Japan. These jeans feature a vintage stone wash that results in a soft hand.
Black coated slim fit 12.5oz black selvedge denim from Kaihara Japan. These jeans feature a coated finish, which results in a very cool reception of light and gradual wearing that will make your jeans truly unique.
Photos by Raffael Flores-Contreras
—Raffael Flores-Contreras & Michelle Christina Larsen
Tags: black jeans, coated jeans, custom jeans, Japanese denim, made in america, made in new york, Made in USA, raw denim, Selvage Denim, selvedge denim, white jeans
This season, the ever-innovative Jeff Shafer of Agave Denim is bringing the men’s denim line to a new level. Their men’s jeans feature novelty selvage trimmings, a unique silhouette with an emphasis on flawless fit and an underlying theme of “respecting the textiles themselves”. Our favorites? One is the Harp—a slouchy tapered leg jean in 12oz Italian denim with a herringbone texture, reminiscent of the texture found on mens industrial workwear. Everything is thought of, down to the hand-stamped English brittle leather patch.
Our second pick, the Rocker classic tapered leg in Japanese true indigo .10 oz denim. They feature a tailored look that translates well from casual wear to a more formal environment (if you’re the kind of dude who gets to wear jeans to work).
Finally, the Maverick slim cut straight leg jean is made on an Old Glory Red, White & Blue cone mill white oak shuttle loom, featuring patriotic selvage to boot. This textile is also known as Heritage vintage denim. It’s all made in America (LA, specifically), and we think it’s safe to say these pieces are setting a new standard for the men’s denim industry.
—Photos & write-up by Raffael Flores-Contreras
Tags: agave denim, denim for men, made in america, men's jeans, mens denim, Selvage Denim, selvedge denim
Yesterday, Denim Therapy stopped into the Crewest Gallery in downtown L.A. to preview new denim brand Guerilla 24 from Hong Kong, in collaboration with Bullett Magazine. All the jeans are handmade and hand-finished in small batches. Founder and Designer Daniel Cheong is expanding here in the States, and he’s interested in finding select stockists to carry his range of slim straight leg raw denim jeans. We’re particularly intrigued by the jeans’ subtle lower crotch, which allows for more freedom of movement while maintaining a slim silhouette.
Speaking in his charming British accent, Cheong explains that the name “Guerilla” came from his original idea of guerilla retail: selling his jeans out of food trucks. Eventually, Guerilla24 (for 24 hours a day) was born. Since every pair of jeans ($240 – $360) are handmade of Chinese or Japanese raw selvedge denim from Okayama, each style is also a limited edition in sturdy 13.5 oz denim weights, along with softer enzyme washed and sanded versions. Go to Guerilla24 online to shop the denim and knits.
—Kathy Ng Hassan
Tags: Chinese denim, denim designer Daniel Cheong, Guerilla24, Japanese denim, made in Hong Kong, raw denim, Selvage Denim, selvage jeans, selvedge denim, selvedge jeans
PRPS Goods is a line for the everyday Joe started by Donwan Harrell of PRPS Japan and PRPS Noir line. The lookbook for S/S 2012 features light weight denim options that are not readily available in the other two lines. The line stays true to its rugged, worn and torn roots with carefully crafted selvage denim, but is ready to embrace summer’s heat with the new light weight fabric. The prices are lower and more accessible and the fabric is lighter and easier to wear throughout the year, will you try on some PRPS Goods denim this summer?
Images via Denimology.
Tags: light weight denim, LookBook, PRPS Goods, PRPS Goods lookbook, S/S 2012, Selvage Denim
Tenue de Nîmes, denim’s equivalent to a candy shop, has released a limited edition stack of Big John “Ruri” wash natural indigo jeans. “The ‘slim-tapered’ collaboration refers to the legendary Big John M1002 from 1967 made from a 14.5 oz fabric.” Other eye-candy deets: the jeans are made from Kaihara denim with a 25% reduced dyeing method which creates the traditional bright blue color referred to as ‘Ruri’ in Japanese. Also note the yellow selvage (a tribute to the traditional 1960s fabric made by Cone Mills) and original Delft’s Blauw (Dutch farmer’s cloth) lining. Only 24 pairs were made. The jeans go for €229.95.
You can find these jeans now at Tenue de Nîmes online.
—Kathy Ng Hassan
Tags: Big John, jeans in Amsterdam, premium denim, Ruri wash, Selvage Denim, selvedge denim, Tenue De Nîmes, yellow selvage
Yohji Yamamoto and Edwin Denim, two darlings of the fashion and denim worlds hailing from Japan, have collaborated to bring you Yohji Jeans. Unlike what you may have seen online called Yohji Yamamoto Jeans, this partnership between these coveted Japanese labels offers something more Edwin-centric, if you will. Besides the standard raw indigo jeans, a you’ll also find natural colored jeans, expressing a Yamamoto philosophy of a rebirth in its debut “Naked” collection. We think Yamamoto, a progressive visionary fashion designer, will reign in the stragglers who have resisted the lure of premium denim as a style staple.
The collection is expected to hit shelves in June 2012. Images via Selectism.
—Kathy Ng Hassan
Tags: collaborations, Edwin Europe, edwin japan, Edwin Jeans, Japanese denim, Naked Collection, Selvage Denim, selvedge denim, Yohji Jeans, Yohji Yamamoto, Yohji Yamamoto Jeans
How would you describe your best summer ever? Getting your boots and Edwin Jeans muddy during a week-long ride with complete strangers? Edwin Europe has made a case for creating a memorable experience in their Spring-Summer 2012 lookbook. Edwin words their “social experiment” poignantly: “the true spirit of Edwin jeans is created but the person living in them, making everyday count with yesterday’s memories etched into the rich indigo fabric and in the knowledge that tomorrow’s good times are still to be created.” The riders were outfitted in Edwin apparel and denim,: including black chambray shirts, ED-71 Red Listed selvage and ED-71 Rainbow Listed selvage jeans, and a covetable RV selvage denim jacket.
Images via Edwin Europe online. Also check out Denim Therapy’s post on Edwin Japan.
—Kathy Ng Hassan
Tags: Edwin Europe, Edwin Jeans, Edwin Spring-Summer 2012, jeans for men, Selvage Denim, selvage jeans, selvedge jeans