The two worlds of fashion and food rarely collide, but the brains behind Naked & Famous Denim have linked the two with ease. Naked & Famous have created scratch and sniff jeans that lasts up to 5 washes. The idea is reminiscent of nostalgic scratch and sniff stickers from way back when. These radical and raw raspberry-infused denim come in the Weird Guy fit with a button fly. These jeans are certainly the ultimate conversation starter. Do you mind if we smell your pants?
Images via The Denim Guy and ATRIUM.
—Stephanie Powell
Tags: Denim Menswear, mens denim, Naked & Famous Denim, scratch and sniff jeans
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