If you thought you’ve heard it all it’s time to listen once again. Bleulab Jeans have come up with a reversible denim. Yup, that means two jeans in one pair. You can wear your jeans on either side depending on which side of the bed you woke up on! Their new line (which you’ll see more of below). Skinny cuts with slick finishes in deep teal, plum, and olive, frayed cut-off shorts and faux snake skins take this line up a notch with intense sex appeal. Destroyed boyfriend cuts add a touch of rebel that sums up the lookbook’s soviet military vibe. Denim Therapy had an opportunity to interview designer Carl Jones for a closer look.
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Carl Jones: I don’t consider myself a designer. I’m an inventor…What is a designer anyway?
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
CJ: No. I differenciate myself by having two finishes within every pair of jeans.
DT: Do you have any pre-designing rituals?
CJ: Yes, purpose.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
CJ: This person has a high taste level and has to have and wear the newest and freshest fashion available.
DT: Can you give us hint about what’s next for (following or upcoming season — Spring/Summer or Fall/Winter)?
CJ: Spring 2012: we are having success with color and coating. I will take this theme to the next level.
DT: What would be your dream collaboration? Any plans of that in the future?
CJ: I am sort of a one-man show. Unless you can bring Salvador Dali back.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
CJ: Fits: leggings. Washes: Bleu Lead, Granite, Nitrious, Vitriol Coating, Indigo with Black Coating. I would style them with simple tops.
DT: Do you have any favorite/least favorite denim trends right now?
CJ: I feel there are no fresh denim trends right now. I feel people should think more outside the box.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
CJ: For me it’s all about street style. This is where it all starts.
DT: How many pairs of denim do YOU own?
CJ: Not sure, I collect jeans.
DT: Favorite celeb wearing your brand?
CJ: Monica Rose.
Check out the Bleulab Fall 2011 lookbook below!
—Jackie Racer & Michelle Christina Larsen
Tags: bleulab jeans, carl jones, fall 2011 lookbook, monica rose, reversible denim, salvador dali