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Colored Denim & Painted Feet At Marithé + François Girbaud

We sat front row at the Marithé + François Girbaud men’s denim runway show at the Metropolitan Pavilion yesterday and caught an up-close glimpse of what’s next for the brand. Models careened down the runway with painted feet (some painted in stars and shapes, other painted with faux-sandal straps) and a mix of denim styles that reflected the past, present, and future of the Marithé + François Girbaud vision.

The first group represented the original vision of the brand, with signature construction and washes styled with layered t-shirts in pastel and pop-colors (we especially adored a violet and peach combination). The second group took to the runway in distressed colored denim. The third group wore jeans treated with the WattWash technique (which debuted during PROJECT Las Vegas to much acclaim). Finally, the “future wash” set, featuring graphic t-shirts and color-splashed denim that looked like it could indeed become the urban uniform of the future.


On the whole, it was a refreshing, fun show in the midst of standard NYFW elitism, with a live band, and NBA star Dwight Howard opening the show holding a globe in his hands. At the end, the models piled onto the runway cheering for Girbaud, all-smiles, and hugged each other as they returned backstage.

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—Michelle Christina Larsen

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Posted Sep 13 2011 in Denim Fashion » Denim Menswear

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. The DC | At Work Denim commercial features skaters doing what they do best, in denim that can handle it.

2. Into the leopard skinny jeans trend? Joe’s Jeans just released their own take on the already wildly popular print.

3. The Cheap Monday spring/summer 2012 runway video reveals a floor length denim dress reminiscent of Stella McCartney’s doleman sleeve denim tunic from two seasons ago, with shots of neon and cute sportswear staples.

4. DL1961 is releasing more pastel denim colors, which means our options for colored jeans this fall are officially endless! We favor the purple hues.

5. The word “Jeggings” was officially added to the Oxford English Dictionary. It’s official. Nothing is sacred.

—Michelle Christina Larsen

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Posted Aug 22 2011 in Denim News

Men’s Fashion Week Spring/Summer 2012 Roundup Part 2

For any of those who had a doubt in their mind whether or not denim was going to be sticking around for yet another season we hate to say it, but we totally told you so. From denim jackets and blazers to jeans the big blue makes a mark on most every single note-worthy collection, though not always in its signature color. Print is a huge trend for the spring summer 2012 season and designer Paul Smith totally rocks it out modernizing the classic Levi’s denim jacket with abstract prints in electric jewel tones. As for Viktor & Rolf, multi-stripe denim separates add some dimension to the overall muted color palette of the 70s inspired collection. Likewise, denim jackets made a mark in a retro 70s vibe in Burberry Prorsum‘s ethic print-heavy lineup.

Men's Fashion Week S/S 2012

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Images via GQ, Dazed Digital, and The Fashionisto.

Though it’s definitely not the driving force that it has been in past seasons, denim is still a strong force on the runways lending itself as a grounding element to most collections including Acne,  who we have to say  had some killer denim accessories.  Definitely not going anywhere!

Had enough? Didn’t think so. Stay tuned for more menswear highlights from Paris Fashion Week!

Sandoval Gomez

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Posted Jun 28 2011 in Denim Menswear » Runway
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