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We know what you’re thinking… “another denim brand, hooray!” But before you even get excited, check out this innovative denim design and learn why you should really be impressed. Rue De Jeans offers something called a stealth patented design element. What appears to be a discreet black logo patch on the back of the waistband is actually much more than decorative: it conceals patented design technology that enables the jeans to fit like a glove and adjust with every movement. Intrigued? So are we. The Women’s and Men’s line comprises of classic denim in a variety of cuts and washes. Check out their website and read an exclusive Q&A with the brand below.
Denim Therapy: Lets start from the beginning. What inspired you to get this brand off the ground?
Rue De Jeans: Ever since I was a child, I had a strong passion for Fashion. Having a fashionista mom (former Miss Korea) definitely inspired and influenced me. RUE was created from my own experience as an international traveler. On a flight heading from Shanghai to LA, I conceptualized a trendy piece of denim with extra comfort, made from premium textile. After 8 months of trial period, RUE finally came out, based on finest quality of fabric and the best fit (that molds and shapes all body figures)!
DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
RDJ: Top known brands like Seven, Diesel, J Brand… we have all of their strengths. We’ve got good prices and comfortable jeans like Seven, super-trendy items like Diesel, and flawless fit like J Brand.
On top of this, we got this patented design technology on the waistline to set us apart. This patented discreet logo gives two inches of extra room and comfort. We even blind tested using 10 known denim brands with 10 different body types to ensure this was the best fitting jean we could create. We also offer top quality Italian and Japanese fabrics such as candiani, kurabo, kaihara, and selvage with detail-oriented designer top stitching and attention to detail. We would consider our denim as art work.
DT: Do you have any pre-designing rituals?
RDJ: Travel. Lots of travel visiting many different places.
? Click below to continue reading this exclusive interview! ?
Tags: cut off shorts, interview, perfect fit, q&a, rue de jeans, Spring Summer 2011, stealth patent design element